The year 2002 wasn't when social networks completely invaded everyday life, as they would twenty years later, but the core principles of communication and marketing remained the sa.
Creating a buzz and sparking a hot topic is only the first step; the real key lies in getting the general public involved, making them feel a sense of participation, and becoming a part of it themselves—
Similar to how fashion works: when soone wears a popular outfit, it feels like they're closer to being trendy, closer to their idols, and closer to their ideal life.
Movies are the sa.
"We should get the general public involved, have them share their Spider-Man ticket stubs, and then their Star Wars ticket stubs. Start with industry insiders, showing their support for the sumr box office and their alignnt with Hollywood trends, and then expand it to regular audiences."
"If Sony Columbia is willing, they could involve the stars of their next sumr release in this campaign, which would increase our traffic and give them more exposure. We could also enlist independent filmmakers who truly love cinema to share their ticket stubs, showing their support for the film industry in this way."
"As for what cos next, you can get creative. I'm sure you know the ins and outs of Hollywood's hype machine better than I do."
One step, then another.
Edgar's mind suddenly opened up, and the brainstorming session took off, unstoppable.
Starting from within the industry, they could rally Sony Columbia and 20th Century Fox staff to join in, and also get agents from William Morris and Creative Artists Agency involved—
After all, it's just sharing a ticket stub, they don't actually need to go to the theater; it's a two-minute task, as simple as that.
From the film market, they could involve independent filmmakers and art film enthusiasts by positioning it as a form of performance art, a way to bring audiences back to the theater. Among them, there would surely be passionate individuals who wouldn't refuse.
From the fashion angle, those actors or singers with sharp instincts wouldn't miss out on this excitent either. Once the first person joins in, the domino effect could create an unbelievable impact.
Ultimately, a trend would form, truly bringing audiences back to the theaters. Whether they like "Spider-Man" or "Star Wars: Episode II" or even movies in general, young people wouldn't want to miss out on this event.
This is what it ans to create buzz.
Learning from one example and applying it to others.
Edgar's mind opened up, and the brainstorming session continued, far surpassing Adam's old tactics.
More importantly, it was easy and convenient; Anson and his team just needed to make an initial appearance, and then the marketing departnt could take over.
Maybe "Spider-Man" really could tap into so additional market potential?
Maybe "Spider-Man" and "Star Wars: Episode II" didn't need to be at odds but could actually team up for a win-win?
Anson didn't need to say more; Edgar fully understood. But Edgar had other thoughts, a slight hesitation in his eyes.
Anson looked over, "What's up?"
Despite Edgar's inner conflict, their partnership had always been built on honesty and trust, and he wasn't about to break that understanding.
So, after a mont's hesitation, Edgar asked, "I'm concerned about Hayden. Are you... sure it's okay?"
Hayden Christensen.
A familiar yet distant na, surfacing at an inopportune but sohow fitting mont—
Everything was so contradictory.
Anson had originally thought that during the "Spider-Man" promotion, where the two films were direct competitors, they'd inevitably run into each other, and they could have a civil conversation to catch up.
However, "The Tonight Show" was the only ti.
Anson wasn't naive; there was only one explanation for this situation:
Hayden was avoiding him.
By having his agent gather information ahead of ti, they avoided every event where Anson or Jas would be present, perfectly mismatching their busy schedules.
So, what does that imply?
Seeing Edgar's expression, Anson could guess without asking; he must have heard so rumors.
Anson's lips curved into a slight smile, "Don't worry, it's fine. After all, I'm not the one avoiding anyone. Whether he's feeling guilty or not, if he wants to keep avoiding , let him keep trying."
That light-hearted tone made Edgar chuckle as well, "Alright, I get it. Let's see if they have the character to join in on the activity. We'll throw the challenge to them and let them choose."
Anson gently shook his head, "How can you call it a challenge? It's an opportunity—a chance for a win-win partnership. 20th Century Fox wouldn't make such a mistake."
Seeing Anson's calm deanor, Edgar was still a bit concerned. Hayden's situation felt like a ticking ti bomb—no one knew when or if it would explode, and Edgar disliked such uncertainty. But since Anson was prepared, it was fine.
After all, whatever cos, they'll deal with it; no matter what difficulties arise, Edgar was ready and wouldn't let anyone hurt Anson, even if the opponent was the lead actor of "Star Wars: Episode II."
So, what's going to happen next?
Speculating without an answer, Edgar couldn't help but feel a sense of anticipation.
If even an industry insider like him couldn't contain his excitent and curiosity, how much more so for the general public? This made Edgar even more thrilled.
However, Edgar hadn't co to see Anson today for this. Adam's call was a complete surprise, and after briefly straying from the topic, Edgar brought it back on track.
"Anson, I ca here today mainly to discuss Warner Records."
"I'm really not familiar with the music industry. Are you sure you don't need to find a specialized music agent?"
This was the main point.
Anson's expression turned serious, his lips tightening slightly.
"How about this: help find out more about Creative Artists Agency. I've heard they have a wide range of operations, covering not just music but also models, athletes, painters, and so on, expanding their reach comprehensively."
Edgar froze for a mont, his heart skipping a beat. He knew Anson was joking, but even so, the joke was a bit scary.
Edgar helplessly shook his head, "I don't care about the rest, but I refuse to let go of your acting contract—there's no room for negotiation."
Surprisingly, seeing Edgar act stubborn for the first ti was a rare sight.
Anson studied Edgar's determined expression with great interest, making Edgar feel a bit embarrassed. He cleared his throat, straightened his posture, and put on a serious face.
"I'm just worried about not handling things properly," Edgar admitted honestly.
Anson waved his hand lightly, not teasing anymore, "I'm just concerned we might accidentally sign a life contract. Just help keep an eye on things."
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