"Of course it doesn't an killing the custors. This flash sale activity focuses on making auctions randomized and part of daily life.
Various shops buy spiritual materials, dicinal pills, and Dharma treasures from cultivators, but the purchase price is often lower than the actual market value, which makes rogue cultivators quite reluctant to sell.
We can transform this purchasing system into an auction. They can place their items in Hundred Treasures Pavilion, and we will hold a ti-limited auction.
When the auction ends, the highest bidder takes the item.
This kind of auction doesn't necessarily require custors to initiate the bids. We can design it ourselves and even promote it ourselves.
For instance, we can send people to places crowded with cultivators to flaunt the items they won, bragging about what a bargain they got.
This way, many cultivators who love chasing small bargains will visit Hundred Treasures Pavilion from ti to ti. As foot traffic increases, our rchandise will naturally sell better."
Yulou was full of ideas. This was essentially taking the online auction concept from an e-comrce platform and implenting it offline.
"What if the selling price ends up too low?" Tang Nianqiu asked.
"If a custor places a Dharma treasure worth two hundred spirit stones in Hundred Treasures Pavilion, but it ends up selling for only eighty spirit stones, the custor suffers a heavy loss. Wouldn't that ruin the reputation of Hundred Treasures Pavilion?"
Old Tang had been mingling in Clear Stream Market for many years and knew rogue cultivators well. They valued even a single spirit stone imnsely.
If any auction at Hundred Treasures Pavilion caused a rogue cultivator to take a loss, those aggrieved cultivators would curse the pavilion to death.
"We can just buy it ourselves," Yulou replied with a shrug.
Was that even a problem? It clearly wasn't!
If the final bid deviated too far from the actual value, Hundred Treasures Pavilion could just employ a plant to secure the bargain for themselves.
Tang Nianqiu fell silent. He realized he had indeed looked down on Yulou a bit because of his youth, leading him to ask such a foolish question.
"The core focus here is to let custors see the possibility of getting a bargain, thereby enticing them to visit Hundred Treasures Pavilion more often.
We can launch this ti-limited auction using our own stock. As long as the price is higher than the cost, we won't lose money.
The three-person ten percent discount event works the sa way. By encouraging custors to actively spread the word, we can expand Hundred Treasures Pavilion's renown. Once our reputation is established, why would we ever worry about business?"
In his past life, the reason certain e-comrce platforms managed to break through the monopolies of multiple tech giants was not just due to low prices and tapping into lower-tier markets.
Their viral, low-cost promotional models and low-cost, high-frequency transaction patterns played a vital role.
The three-person ten percent discount event mobilized the initiative of the custors. With the help of this consur initiative, it could achieve viral promotion for Hundred Treasures Pavilion at a very low cost.
At the sa ti, because of the discount, custors would have a higher willingness to complete a transaction, fostering a habit of low-cost, high-frequency purchases.
The transaction itself held value. Once custors consud items at Hundred Treasures Pavilion multiple tis, they would be more inclined to choose the pavilion for their future purchases.
"Using low-margin goods to attract custors, bringing them in, and then guiding them to spend more... Yulou, you truly are more than capable of handling the position of shopkeeper."
Wang Xianmao patted Yulou's shoulder with satisfaction. He was pleased with everything regarding Yulou.
Aside from being overly modest, Yulou could be said to have no other shortcomings.
"So you agree to my grand opening event plan?" Yulou asked in pleasant surprise.
He had never run a business in his past life, so he had felt sowhat uncertain about the suggestions he put forward.
The Wang Clan was currently at a critical juncture in its transition period. Over the next few decades, multiple Foundation Establishnt cultivators would erge. Opening Hundred Treasures Pavilion at this specific mont was a crucial strategic decision.
The Patriarch's trust not only brought joy to Yulou but also brought a sense of pressure.
If he ssed this up, when would he ever get a similar opportunity in the future?
Hearing the Patriarch's words now, it seed his ideas were fully recognized, which caused the imnse pressure in Yulou's heart to dissipate considerably.
"Of course. Go ahead and do it freely. With you and Rongsheng around, I am at ease. Naturally, Nianqiu should keep an eye on things as well. After all, you have stayed in Clear Stream Market for so many years and are more familiar with this place. If you have any suggestions, feel free to raise them."
Hearing the Patriarch call his na, Tang Nianqiu hastily bowed and accepted the command.
——
On another evening, a few rogue cultivators sat in the main hall of Fuyuan Residence.
Accompanied by mundane donkey at and aged liquor, they chatted about anything and everything under the sun.
"If you ask , you might as well go to the Wang Clan's Hundred Treasures Pavilion. The items at Hundred Talisman Hall are good, but occasionally there are bad batches.
Hundred Treasures Pavilion is a new shop, so they won't play tricks with their talismans or sell you defective products."
"But Hundred Talisman Hall has a complete stock of talismans. They are backed by the Che clan and have been open for decades. Their reputation is decent, isn't it?"
"Decent my foot! Last ti I bought Stone Armor Talismans at Hundred Talisman Hall, two out of the three were defective. They looked flawless on the outside, but you only find out how terrible they are once you use them."
"Why didn't you go make a scene? Two defective ones out of three, isn't that practically claiming soone's life?"
"Sigh, I bought them at a sixty percent discount. I accept my loss in the gamble."
"Brother, you are a fierce man. To even gamble on a Stone Armor Talisman, you're literally gambling with your life."
"Hundred Treasures Pavilion has an event right now. For all Qi Gathering realm talismans, if three people buy them together, everyone gets a ten percent discount."
"Do they have Thousand-Mile Talismans?"
"That's for sure! The Wang Clan raises donkeys, and their Donkey-Hide Thousand-Mile Talismans are highly distinctive. I just bought two yesterday!"
"Say no more, I need to go buy a few Donkey-Hide Thousand-Mile Talismans. You can't usually get a ten percent discount on Thousand-Mile Talismans."
As one of the essential talismans for low-level cultivators, a Thousand-Mile Talisman was like a portable power bank for a modern phone.
You might not use it normally, but you couldn't afford to be without it.
Traveling, fleeing, or pursuing an enemy all required the assistance of a Thousand-Mile Talisman.
Inside Hundred Treasures Pavilion, which didn't look ancient at all but instead pristine and brand new, the layout was designed with great ingenuity.
To the left of the entrance stood a bronze rack, upon which an Everburning Lamp was lit. On the wooden table in front of the rack sat an incense burner, wafting the five-flavor purple ginseng spiritual incense that nourished one's divine sense.
Upon the rack rested over twenty longevity tablets. At the very top was Patriarch Mangxiang, and right beside Patriarch Mangxiang was Wang Yinghua, the child of the Wang Clan's founding ancestor Xuanjing.
Below them were the tablets of True Person Xuanzhuan and True Person Danri. Beside True Person Xuanzhuan's longevity tablet stood the tablets of Wang Jingyi and two other Wang Clan predecessors.
The remaining Wang Clan ancestors who had not entered the tutelage of a Purple Palace expert were placed on the lowest row.
This was Yulou's innovation. In this world, people did not worship gods of wealth or historical martial saints, so Yulou decided to worship Patriarch Mangxiang.
'Patriarch, the Wang Clan has offered you so many tributes for your path to the Golden Core realm that we've practically been bled dry.'
'Borrowing your na for a bit shouldn't be too much to ask, right?'
Yu'an stood before the longevity tablets, introducing the background of the Anbei Kingdom Wang Clan with a solemn expression to the custors entering Hundred Treasures Pavilion.
"Fellow Daoist can rest assured when purchasing. The Anbei Kingdom Wang Clan is under the tutelage of Patriarch Mangxiang. All goods in this shop are genuine and authentic, and we will never engage in deception!"
Backed by the Purple Palace realm, the Wang Clan of Anbei Kingdom was utilizing the authority of Hongdengzhao and the Purple Palace to empower Hundred Treasures Pavilion!
This kind of empowernt might sound abstract, but when utilized correctly, its effects were boundlessly massive.
Yulou's strategy was so effective that later on, within a radius of several hundred kiloters around Clear Stream Market, a cultivation version of an urban legend spread.
'When entering Hundred Treasures Pavilion, whatever you do, don't look to the left!'
With just one look, you would feel compelled to bow, and no one could stop themselves!
Yet, this marketing strategy proved to be extrely useful.
Every custor entering Hundred Treasures Pavilion for the first ti would feel a deep sense of reverence upon seeing the Wang Clan's shrine of longevity tablets.
As a veteran vassal family under Hongdengzhao, this shrine held imnse value.
A longevity tablet was ant to pray for the blessings and long life of a benefactor. It was not a morial tablet for the deceased, but rather a tablet erected for the living, with the sole purpose of expressing gratitude and praying for their fortune and longevity.
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