Zhang Yang glanced at Wang Yan and said blandly, "There's a situation. Let's wait until everyone is here to talk about it, regarding the livestreaming platform!
By the way, has the traffic in your livestream room been normal in the past few days?"
"Livestream room traffic? Feels like there's a small problem. The content hasn't really changed, but the data growth has slowed significantly.
Especially the number of viewers at the start of the stream, it's less than half of what it used to be. After the stream today, I was thinking of discussing this with you!" Wang Yan said earnestly.
Hearing this, Zhang Yang's suspicions were once again confird.
One account could be a coincidence, but if two accounts are having the sa issue, damn it, it's definitely orchestrated by the officials!
"Shit!" Zhang Yang took a deep breath and spat out a curse.
"What's wrong?"
"The platform is intentionally targeting our company's accounts, restricting the traffic to them from the backend!"
Zhang Yang couldn't hold it in until everyone arrived and decided to reveal the general situation in advance.
"I was wondering why the livestream data has been so bad lately; those bastards at the official side! Are they trying to force us to sign a contract with this trick?" Wang Yan's temper flared up instantly.
Zhang Yang: "I've already called the operations manager to lift the traffic restriction on the accounts! He told it was triggered by an automatic protection chanism on the platform, not a manual operation!
We'll discuss it when everyone is here and co up with a strategy. We need to adjust our original plan for growing fans through livestreaming!"
After chatting for a while longer, Zhao Bingguang, ng Fan, and others gradually gathered.
A group of n took their tea table as an impromptu eting room and sat around. After understanding the main situation, their expressions were sowhat grave.
There's an old saying, "Citizens don't fight officials," but although the platform isn't an official departnt, it holds the power over the life and death of Zhang Yang's livestream accounts.
Right now, it's a rapid developnt period for expanding territories, and Zhang Yang doesn't want to miss this opportune ti, nor excessively be at others' rcy.
Briefly reiterating the situation, Zhang Yang scanned the group: "That's the situation. What ideas do you all have? Feel free to speak up!
Don't hold back; speak freely! Let's start with President Zhao and go one by one!"
After understanding the entire matter, Zhao Bingguang's face was uncertain. Seeing Zhang Yang asking him to speak, he frowned and pondered for a few seconds before continuing: "Is there a possibility of starting from scratch?
The behavior of the Yingke Platform may seem smart, but it's actually quite disreputable. Based solely on this, I'm not too optimistic about their future developnt!"
"President Zhao is right. If it doesn't work out, we can just start sowhere else. Damn it, it's only a month's worth of livestreaming results, we can just ditch the account followers if necessary!" Han Qiang concurred.
Zhang Yang shook his head: "Yingke Live is the first mobile livestreaming platform, and it still has a relatively high position in the market. As of now, there's no other platform that can compare with it on mobile!
I've considered this, and it's not suitable. Even if we jump ship and start anew, the fanbase won't remotely match Yingke's scale, and we'll end up at a disadvantage!"
"Boss, you ntioned that the guy behind the scenes scheming against us is nad Zhang Xiaoming. Can't we smooth things over by privately giving him so gifts or sothing to temporarily pacify him?
Anyway, there are so many strears; it's not like he can't live without us. If we settle things with him, he won't stab us in the back, which could also solve the problem, right?"
ng Fan then shared his idea.
To be fair, ng Fan's train of thought was sowhat feasible.
Zhang Yang initially viewed joining Yingke Live as a transitional period. As long as they could last through the year and continue to hone and cultivate dedicated fans during this ti, they could seamlessly transition once Kuaishou opened up its livestreaming feature!
First, find a way to appease Zhang Xiaoming who's targeting us, and when the ti is right, directly pull out, this seems like a viable approach.
"I think Xiao ng's idea is workable! Moreover, I feel like our previous focus was a bit off!"
Zhou Chu nodded in agreent while expressing his own thoughts.
"Hmm? What do you an by that, Brother Zhou?" Zhang Yang pressed further.
Zhou Chu continued, "Our focus during this period's livestreaming has always been on deliberately increasing the number of fans!
Whether it's channeling traffic from the WeChat public account or adding attention through the livestream, that's the content we've been focusing on!
Since you also said that we're only temporarily transitioning here, then this mindset is off!
What we should be considering isn't the number of casual fans, but how many loyal fans will follow us when we really intend to relocate!
Like with the public account, even with over a million fans, only a little more than ten thousand co over when we decide to start streaming, showing that every shift results in a loss of a large number of fans.
So I think cultivating and mastering loyal fans should be our main goal!
What we should be doing isn't channeling traffic to the platform, but figuring out how to turn the traffic obtained from the platform into loyal fans that we can control ourselves!"
Zhou Chu's words struck a chord with Zhang Yang.
Even though he was well-versed with the big picture, he was just a flesh-and-blood human after all and could miss so points, and Zhou Chu's suggestion was a wake-up call for Zhang Yang.
"Old Zhou makes a valid point!" Zhao Bingguang also nodded in agreent.
Following this, other team mbers gradually expressed their opinions or supplented their thoughts, or agreed with the opinions that were already put forth, quickly helping Zhang Yang organize a coherent plan from the tangled ss of thoughts.
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