"You say! Your sharpness in seeing the problem is indeed impressive. Compared to you, I might as well be an idiot!"
"Haha, Brother Liu, don't be so modest. With this Fishing Carnival, your original intention might have been just to organize an event for the platform to assert so influence and presence! What I'm about to say might sound alarmist to you, but it's up to you to judge!
How do you feel about the current developnt of the Kuaishou platform compared to Douyin on the other side?"
Old Liu answered very seriously, "Douyin? Their developnt is also very fast, but they have a lot of different version logins, like HuoShan, Speed Version, Douyin, Xigua, etc., all under ByteDance! So many versions sowhat dilute their influence, and the traffic isn't concentrated enough!"
"That is indeed true, but it's also a fact that Douyin's overall influence is continuously increasing!
From the perspective of platform ecosystem alone, Kuaishou currently seems more mature than Douyin, but this maturity is not an unbeatable advantage!
The latecors can completely adopt the doctrine of borrowing, replicating successful business models with nothing we can do about it!"
"You're right about that!"
"Alright, if they continuously invest in traffic and once the model is refined and replicated, won't we find it hard to cope? With traffic cos imnse comrcial potential, attracting more talented hosts and creators in the future?
What needs to be done at that ti to ensure the platform's influence isn't indirectly weakened?
In the field of outdoor fishing, this involves organizing industry-influential events like the carnival!
Taking this opportunity, thinking outside the box, if we sign those popular hosts and keep them on our platform, we can secure an invincible position!
Seen from this angle, doesn't the idea of the carnival seem completely different? Is it just as simple as casually planning and preparing an outdoor fishing carnival, or organizing an official event?"
"Wow! You've hit with a wake-up call!" Liu Xingyun couldn't hold back any longer and let out a colorful expletive.
In fact, as early as the ti with Yingke, the top operators of the website platform had realized this issue - outstanding hosts and content creators are the core competitiveness of the platform, and only by keeping as many of them as possible in hand can the platform's absolute stability be ensured.
Seeing this, so might want to criticize, asking if Zhang Yang has lost his mind? If the hosts sign agreents with the platform, doesn't that bind him too? Isn't that shooting himself in the foot?
Narrowly speaking, that's true, but when analyzed rationally, the benefits far outweigh the drawbacks!
At Zhang Yang's current level, with nurous host accounts under his belt, massive content output, and imnse comrcial potential, he already has the power to negotiate terms with the platform.
Moreover, given the great personal relationship between Zhang Yang and Old Liu, even if it really cos to uniformly signing contracts, Zhang Yang can still secure very favorable terms.
Worse cos to worst, even if Zhang Yang's series of accounts face conflicts and are pinched by the platform, Zhang Yang's fishing gear company has long benefited from the platform's traffic and amassed significant brand recognition, already establishing an unassailable position.
At that ti, he could lead his team and shift operations to Douyin, ard with ample experience to recreate popular accounts and live content. With strong inner strength, no matter how the future develops, they can handle it with ease.
"Alright, Brother Zhang Yang! What you said got my head spinning; I need to quickly sort this out and form it into a written docunt! Let's not talk for now; I'll promptly discuss this with my superior, and I'll inform you as soon as I have results!"
"Alright, talk to you anyti!"
...
After hanging up the call, Liu Xingyun imdiately turned on his computer, started a new blank docunt, and sorted out the entire series of thoughts exchanged with Zhang Yang during the call, especially focusing extensively on how to expand and enhance the Kuaishou brand's platform public influence.
In less than two hours, a steaming docunt was drafted.
Liu Xingyun's boss had already had expectations for organizing the outdoor fishing carnival; otherwise, Liu Xingyun wouldn't have consulted Zhang Yang for feasibility and various details.
Upon seeing Old Liu's series of proposals and project extensions, the boss imdiately decided, "Do it!"
This might be the record for the fastest project approval. No detailed etings, no extensive debates, not even informing a few senior leaders; the big boss directly finalized the project.
Among all this, the key mont ca from when Zhang Yang previously donated gifts to build a school, enhancing the platform's influence and public image, crucially affecting the leadership's decision.
The next morning, Old Liu called Zhang Yang again.
The call was brief but very important in content.
The company approved a project fund of two million, requiring Zhang Yang, as the organizer, to co up with a detailed execution plan! Moreover, in the middle to late stages of the project, a designated team, led by Liu Xingyun, would personally follow up on the entire project's execution on-site.
After hanging up, Zhang Yang grabbed his car keys and drove directly to the company headquarters.
He called for everyone in the company group chat to drop whatever they were doing and attend a eting!!
In the company eting room, Zhang Yang explained every detail of the matter that could be shared with everyone and began to delegate, setting up a team for event preparation and starting the planning in earnest.
With available personnel, when problems arise, plans can be swiftly made. Besides a few particularly busy positions, it's rather easy to pull so personnel from the company.
Thus, after the eting, Zhang Yang led and assembled a five-person project preparation and execution team from the company, specifically in charge of the initial construction and preparation work for the reservoir carnival.
Since it's a fishing carnival with prize money at the 1.5 million level, the infrastructure of the reservoir must match up.
Originally, the reservoir area had roads laid with gravel, which was no longer sufficient.
Zhang Yang and Old Zhao decided on the spot that the company would invest 500,000 to fully cent the fishing spots and roads along the reservoir area.
With standards raised for the fishing spots and road construction, naturally, the supporting facilities for the reservoir's rest areas should also keep up.
After all, since this reservoir is Zhang Yang Company's property, any investnt is like money left in the pot, so it might as well be done in one go.
As such, the rest areas, camping zones, mobile accommodation units, and reservoir canteen, along with related facilities around the reservoir area, all got planned out.
Having money makes things easy. After a series of calculations, the company promptly added over a million in follow-up investnt, and soon various parts began tendering and launching.
In less than a week, the reservoir contracted by Zhang Yang turned from its previous tranquility into a bustling gigantic construction site, abuzz with engineering vehicles.
All related supporting tasks started systematically, striving to complete all renovation upgrades and hardware construction within a month.
The carnival was scheduled during the May Day Golden Week, lasting three days. Under Zhang Yang's lead, the event's gaplay and corresponding rules were outlined, and it quickly started warming up on the platform with influencer invitations and pre-registration channels being opened in full swing.
As soon as the rules for the fishing carnival with a prize pool of 1.5 million were released, the entire platform exploded.
Even major sports events like football and basketball, with significant public interest, offer only so much prize money in a comrcial match. Similarly, they're only in the tens of thousands, at best, still needing sponsorship from brands.
And this ti, what's with Kuaishou's carnival?
With a whopping prize investnt of 1.5 million, the prestige of the event was imdiately elevated, reaching a level half a notch above the Sihong Grand Pond Million Challenge.
Simply put, just this one event rule made fishing experts, who were doing quite well but hadn't yet expanded online, extrely envious.
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