Capítulo 1216: Chapter 465: Wen Ruan and Liu Qingning
3:30 PM.
Cloud Stream Building, Songi Clothing.
“Let’s go, Qiuqiu, ti for the eting.”
Cheng Qiuyu saved the file, picked up her laptop, and stood up to follow her colleague towards the eting room.
Her fingers unconsciously stroked the edge of her notebook, feeling a bit anxious inside.
Today, the art director hired by the company from the 4A company (Star Cloud International) officially joined.
The participants mainly consisted of a few colleagues from the brand vision group and the live streaming visual group.
This eting would decide the final direction of the brand visual system and whether her design could be retained.
In other words, she was the protagonist today.
She pushed open the eting room door.
Zhao Mingwei from the strategy group had already been waiting there, smiling as he pointed to the front: “The video conference is already connected, this is Lin Zishan, the senior designer from Xingyun International Group, Director Lin.”
Cheng Qiuyu’s gaze fell on the LED screen.
On the screen was a woman in her thirties, wearing a neatly tailored won’s casual suit, her hair tidily tied back, with confident and composed eyes.
Behind her was a bookshelf displaying so design trophies and art books.
It appeared professional and authoritative.
“Good afternoon, colleagues from Songi.” Lin Zishan’s voice ca through the speaker.
“Director Lin, good afternoon.” “Good afternoon.”
After so simple pleasantries.
Everyone took their seats and introduced themselves one by one.
After chatting with each other for more than ten minutes.
Lin Zishan’s gaze swept across the screen, her tone gentle yet undeniable: “Qiuqiu, I’ve already seen your design draft, I think the process of the ribbon transformation is too complicated, not direct enough. Consurs don’t have the ti to interpret these details, we need a simpler, more impactful visual symbol.”
Upon hearing this, Cheng Qiuyu paused for a mont, explaining: “My original intention was to convey the brand’s elegance and fluidity through the details of the ribbon, which is also the soul of our brand’s clothing.”
She then explained her design concept.
“You were previously doing graphic design, right? UI and UX?”
Hearing Lin Zishan’s superior tone, Cheng Qiuyu pressed her lips together, “Yes, that’s right.”
As a flying consultant, the other party must have already looked over the resus of these designers.
“Brand visual design must consider practical effects, which is very different from your previous work.” Lin Zishan’s tone beca serious, “Your overly artistic expression, although beautiful, is difficult to resonate in the market. We need symbols that can quickly capture the consur’s attention, not artworks that need to be interpreted.”
“So what do you an?” Cheng Qiuyu’s voice was sowhat low.
Lin Zishan’s tone was very firm, “It can be made more concrete! You could even directly fold a piece of fabric into letter shapes, which is both close to the industry attributes and easy to rember…”
Lin Zishan continued to speak.
Cheng Qiuyu hung her head, lips tightly pressed together.
This was the result of her hard work, staying up late to produce, originally full of confidence, feeling it was very well done, and even showed it to Tang Song during the semi-finished stage.
Yet now, it was criticized by professionals as being quite poor and could potentially slow down the company’s branding progress.
She indeed had never worked in comrcial brand visual system design before, and creating this logo and color sche relied on past experience, so even if she wanted to argue, she didn’t know where to start.
For a while, she felt sowhat panicked.
Even though she was having all sorts of internal changes, from the outside, to her colleagues, she appeared rather cold and aloof.
Lin Zishan was clearly irritated by her attitude, frowning, “Qiuqiu, I’m here to provide professional advice, not to compete with you, if you have any objections, you can bring them up now.”
“I…” Cheng Qiuyu raised her head, face tense, “I’ll redesign a version.”
She knew her shortcomings, not good at communicating with people, nor knowing how to tactfully make others accept her ideas.
Lin Zishan shook her head, “I feel you haven’t understood my point, I hope you abandon previous design habits and seriously consider comrcial aspects…”
Just then, the eting room door was gently pushed open.
“President Tang!” “President Tang!”
The employees imdiately stood up.
Lin Zishan in the video conference also greeted out loud.
Cheng Qiuyu still sat there dazed, her gaze turning to Tang Song, who appeared at the doorway.
Today, he wore a casual light blue shirt, looking very clean and fresh.
Long white fingers casually twirled a pen, agile and smooth.
“Good afternoon, everyone.” Tang Song nodded with a smile, “How is the discussion going? I feel Qiuqiu’s design is outstanding, is there anything that can be improved?”
Hearing his words, Cheng Qiuyu’s lips twitched, head down, not daring to et his eyes.
The ntor brought her in, offered her such a high salary and benefits, and Tang Song trusted her so much.
Yet what she produced didn’t et the standards.
If Tang Song knew, how would he view her?
Would he think she was not suitable for this job? Would he want to replace her? Or simply outsource it to a professional design company, then what use would she have in the company?
For a mont, various negative emotions ca rushing in.
Self-doubt, low spirits, sha, inferiority…
She even had the thought of resigning imdiately and escaping Yan City.
Lin Zishan’s tone reverted to being gentle: “President Tang, I think the design lacks comrciality and doesn’t consider market demands well, so I offered so opinions. It’s all for the sake of work, I hope your company’s colleagues can understand.”
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