When a product inherently possesses advantageous conditions, but previously failed to pinpoint its target audience for certain reasons.
Or in other words...
It lacked so degree of recognition.
As long as it encounters the right opportunity, it will make a stunning debut and soar high.
This is exactly how Sichun is!
The custors of Delicious Restaurant are basically food lovers who are also very quality-conscious.
They already trust Huang Tao quite a bit, and they also have a good impression of the mung bean milk in Delicious Restaurant.
With all these favorable conditions, they were even more receptive to Sichun Milk.
Moreover, after receiving the goods and checking the ingredient list, they found that Sichun Milk indeed only contained natural milk. One by one, they couldn’t help but comnd Huang Tao for his honesty while their affection for Sichun grew rapidly.
Upon tasting it, it was especially rich and flavorful.
While being nutritious and healthy, they could also entertain themselves at ho making various drinks. Everyone was brimming with enthusiasm.
And after the elders and always picky kids at ho drank it and praised it highly, even falling in love with the taste of Sichun Milk.
As a result...
As the saying goes, it’s better to share than to drink alone!
They couldn’t resist recomnding it to their friends, relatives, and colleagues around them.
A box of twelve pieces of plain milk costing just around forty yuan, trying it wouldn’t be a loss.
Those who were recomnded, after trying it, felt the taste was good and continued to recomnd it to others nearby.
The like-a-faucet transmission chain was very fast...
The sales of Sichun Milk on major e-comrce platforms continued to rise in a straight line.
By around 7 in the evening, the number of orders had directly broken through the 10,000 mark...
Many custor netizens left comnts under Sichun’s official account.
Of course.
They habitually ran to the official Weibo account of Delicious Restaurant, urging for restocks:
~Heartache that only I understand: The Sichun Milk recomnded by Boss Huang is really good, having a box while watching TV at night is pretty nice. Of course, during the day, I still want to drink the mung bean milk produced by Delicious Restaurant. That icy sweet taste is really too indulgent. By the way, Boss Huang, may I ask when your store will launch new dishes? Or perhaps a new drink would be nice too!
Only a fool would open up their heart: After buying Sichun’s plain milk, I imdiately made so mung bean milk at ho. The taste! Overall it’s okay! (After all, it was handmade, can’t complain, even if it doesn’t taste good, you gotta drink it with tears, right). Honestly, after all this operation, it’s really quite a hassle. In the future, I’ll still buy mung bean milk directly from Delicious Restaurant. It not only tastes good but also lets relax. Thinking about it, the price is really quite reasonable. Love Delicious Restaurant for a hundred years!!!
﹏The distance between shore and sea╮: Thanks to Boss Huang at Delicious Restaurant for letting us discover such high-quality dostic plain milk. Boss Huang, please share more of these quality and affordable products, pen heart~
At this mont.
So netizens who followed Sichun’s official Weibo account suddenly received notifications for a new post.
Casually clicked in for a look...
Oh my goodness!
A company selling milk actually reposted a Weibo from a small restaurant.
Sichun Dairy v: Thanks to Delicious Restaurant for recognizing Sichun Milk, the boss also said the mung bean milk is delicious~ Sichun is giving away 500 boxes of milk to help Delicious Restaurant create a new drink ---- Coconut Milk Bubble Smoothie, everyone will dive for it when the ti cos!
Furthermore, to thank everyone for their strong support of Sichun Milk, next month on January 3rd, at 8 PM in the Sichun official live room, 20,000 ten-yuan coupons will be issued. Buy two boxes of plain milk for only 66 yuan.
Quickly share the super delicious Delicious Restaurant: Here he cos, here he cos, he’s bringing the much-anticipated mung bean milk, one cup for 18 yuan!!! Genuine materials, low sugar, worth you owning~ Picture jpg.
Many new fans who just ca in and didn’t know what was going on were all bewildered when they saw Sichun’s newly posted Weibo, and a big question mark also popped up in their heads.
What’s going on?
A milk company collaborating with a restaurant to launch a new drink?
Fans of both Delicious Restaurant and Sichun felt delighted after seeing this Weibo news.
This is simply a triple surprise!
A dreamy collaboration between the two.
Delicious Restaurant is about to launch a new Coconut Milk Bubble Smoothie, and Sichun is about to hold a special offer, live room giving out 10-yuan coupons, equivalent to buying two boxes of plain milk for ten yuan less.
Ah ah ah...
Such a good opportunity, such good benefits, just go for it!
At this point, many fans rushed to leave comnts on the two official Weibo accounts.
In no ti, the comnt sections of both Weibo accounts beca very lively.
Quietly hearing the sound of tears: Ah ah ah... I declare that Coconut Milk Bubble Smoothie and milk are definitely the best combination. Plus, any product from Delicious Restaurant is trustworthy and worth owning!
Half-asleep kiss: Speaking of which, Sichun moves really fast! They’ve already hooked up with Delicious Restaurant and even finalized the collaboration. Still, I like this kind of collaboration, the more the better!
Loved by you, get love.: January 3rd seems to be the first wave of the year-end promotion! I have to say, Sichun Company really knows how to make things happen~ Hehe, but I love it!
Chenxi ° Who permits who’s world destruction?: Wow, this official announcent shocked so much that my fish jerky almost fell. I an, what kind of fairy collaboration is this?
Girl’s mood, June’s weather: This wave of activities really ca at a tily mont! I was originally thinking of sending two boxes of Sichun Milk to my daughter who is studying out of town. Now seeing this news, I’ve decided to wait for the January 3rd promotion!
The official account of Delicious Restaurant also posted on Weibo about the launch of the new Coconut Milk Bubble Smoothie on January 3rd.
As a result...
Custor netizens spontaneously began checking in the "first day waiting for Coconut Milk Bubble Smoothie".
And when the competitors of Sichun Company saw this, they all had puzzled expressions.
What’s the deal?
How did Sichun Company suddenly officially announce a partnership with a restaurant with over 60,000 fans on Weibo?
And even announced this old and boring marketing activity of giving away 20,000 discount coupons?
You know what.
Without traffic, without custors, even if you issue 100,000 or 200,000 coupons, what use is it?
They simply couldn’t understand what Sichun Company was up to and didn’t have high expectations for this event.
Even the employees of Sichun Company!
Except for the marketing and sales departnts, employees from other departnts were puzzled and anxious, even thinking at one point their company might actually go bankrupt...
To the point of collaborating with a restaurant.
The reason for this bad feeling is that Sichun Company’s headquarters is in Jing City.
And the restaurant they’re collaborating with is in Wenling City.
The distance between the south and north is almost like the distance between the Cowherd and the Weaver Girl!
Such collaborations have never occurred before.
Many managers from other departnts quietly inquired Wen Jiarui and Jiang Zhi about the details.
After hanging up the phone, Jiang Zhi jokingly said: "Our collaboration with Delicious Restaurant this ti has really made the old folks here at the company anxious!"
He couldn’t rember how many tis colleagues from other departnts called him to inquire.
Wen Jiarui chuckled: "We have Chairman Chen’s strong support this ti, so don’t worry! Plus, I am confident that this year-end promotion will definitely bring a surge in our company’s sales."
As for how high this promotion will hit...
He couldn’t imagine either!
But still!
He had a very strong, very strong premonition.
This feeling was quite similar to when he just joined Sichun Company and clinched a big project...
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