Li Yang isn’t afraid of offending people because he doesn’t rely on any other capital.
Moreover, the more people he offends, the easier it is to get things done.
Take Wanliu Capital as an example, was Jiang Baichuan really afraid he’d guide the market trend? Most of the A-share holdings are controlled by national teams, with a scale of seventy to eighty trillion, and the national teams hold over ten trillion in stock; they can decide the market trend at any ti.
Yet, Jiang Baichuan still helped and gave Wanliu Capital such a large benefit for free.
The reason is... Wanliu Capital won’t align with other institutions.
The stronger Wanliu Capital gets, the more useful it is for them.
Similarly, if Li Yang were to network within the capital circle all day, build relationships, start sothing like Jiangcheng Association or Jiangbei Association, and collaborate to operate and monopolize, then he would face liquidation if he went even slightly over the line.
Now, President Ma is making quite a splash with Hupan University, inviting influencers to gain exposure, trying to turn dostic elites into influencers, but they will eventually face liquidation.
Li Yang quietly focuses on making his own products, and nothing will happen.
Being suppressed by the industry is nothing; this world isn’t decided by a single automotive sector.
Anyway, he’ll just post on Weibo.
Within the rules, he isn’t afraid. If they use tricks outside the rules, he’ll just send out a little Weibo post, and let’s see who gets unlucky then.
He’s increasingly finding that being a keyboard warrior is a good career. Without the experience of being a keyboard warrior in his past life, how could he write those sharply-worded essays in this one?
Phooey! Big essays!
What he writes isn’t like a little essay; little essays are made up, while his are based on facts.
From a preditated targeting to disappearing into thin air, it takes just one Weibo post.
No matter how much water army stirs things up, they can’t help.
The public’s focus has shifted.
Plus, those people overlook one issue: Do people really buy Extre Shadow Cars for the sake of the car?
Do they think this will cause Extre Shadow Cars’ sales to drop?
In fact, sales of Extre Shadow Cars have increased.
The longer the hype lasts, the broader the spread.
One day’s high popularity is only limited to the people online that day; even if the day’s display volu is fifty million, it can’t compare to five million per day, consistently for a month.
The most obvious examples are the gas LOL and PlayerUnknown’s Battlegrounds. When PUBG was at its peak, it surpassed LOL, but LOL has been popular for five or six years, amassing countless users.
Whereas PUBG was only explosive for half a year.
This leads to LOL’s esports competitions, having millions of viewers at least, reaching tens of millions at most.
While PUBG’s competitions have only tens of thousands of viewers at low tis, maybe a hundred thousand or hundreds of thousands at high tis, struggling to break a million.
But this lifeti is different; last year Li Yang diverted LOL’s flow, although the two gas are fundantally different, the players are sowhat obedient, which will gradually reduce LOL’s fresh blood.
Like this matter, as long as the topic remains hot enough, it will leave an impression on everyone’s mind.
This is the most common Western marketing tactic.
For example, in the past two years, the internet has been increasingly praising Musk as the light of humanity, and in a couple of years, short video comnt sections will be filled with argunts like Tesla not being open-source and China not being able to produce electric vehicles.
Many people don’t care about these things, but they beco subtly influenced.
Li Yang is also establishing his persona.
He’s responsible to users, to partners, and to employees.
And he’s not mindlessly establishing an image, he can fulfill the persona he sets.
His initial thought was to sell twenty thousand electric cars in the first year, which would be enough, given that current production line capacity is only two or three thousand vehicles a month.
He won’t expand the production line for now, because at the beginning of next year models will be upgraded with more new technologies, and the production line needs to be updated too.
Li Yang posted on Weibo again: "Due to the recent New Year celebrations, to avoid creating unnecessary traffic congestion, the recruitnt fair will be scheduled at the end of February, mainly recruiting service personnel. On the morning of New Year’s Day, 8 AM, thirty thousand appointnt slots will be released for interviews at Jiangbei and Jiang City, as per the old rule, travel expenses for buses, trains, and second-class high-speed rail will be reimbursed, along with small gift giveaways."
This ti, taking an average of fifteen hundred per person, thirty thousand slots amount to four hundred and fifty million.
Truly dedicated people will definitely grab one out of thirty thousand appointnt slots released in a short ti.
Upon seeing the ti Li Yang announced, netizens were satisfied.
Then, they began to leave comnts underneath other car companies’ Weibo posts.
"Didn’t you all say Extre Shadow Cars wouldn’t work? What are your plans to respond? Will you increase your employees’ salaries, or just make various promises to users? You boast about hundreds of billions in R&D expenses every year, but honestly, where did the money go? Your cars lack performance and aesthetics."
"If you can’t raise salaries, stop bluffing, keep your head down like you’re so kind of righteous defenders; you’re just afraid of not being able to rip off consurs in the future, right?"
...
This year, dostic cars are still in the struggling phase, sensitive to many things.
Li Yang is well aware that the instigators are a few new powerhouses, as his cars are affecting their products.
Established dostic car brands mainly focus on the ten to twenty thousand price range, so there’s currently no conflict with Extre Shadow Cars, and they’re not interested in using such tactics.
In the past few years, new powerhouses have launched their first mass-produced cars one after another this year, but before they prepared their launch events, Extre Shadow Cars had already stolen the show.
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