Li Younan’s series of rural renovation videos, although not very popular at the mont, have caught the attention of so corporate promotions.
Because Li Younan doesn’t really check private ssages, and his hopage lists a WeChat for business collaborations, quite a few partners have added him on WeChat lately.
Finishing a busy day, he lazily took out his phone at ho to check those ssages.
First, there were those kinds of greetings like "Hello? You there?" which Li Younan ignored. How should I put it... just too unprofessional.
Those who say "Hello? You there?" are either inexperienced greenhorns or people with poor communication skills, which only reduce efficiency and waste ti. Communicating further with them probably wouldn’t yield great results.
Although it’s a stereotype, there’s so truth to it.
In contrast, those who directly state their needs and specifics when saying hello give off a more professional impression.
At the very least, when adding soone as a friend, saying "I’m from such-and-such company," also leaves a relatively professional impression.
Li Younan organized the dozen or so partners who added him recently. According to so partners’ requests, inserting ads significantly reduces the viewing experience of the videos, and the corresponding compensation isn’t very high.
The vast majority of partners offer within the range of 5,000 yuan, a figure based on Li Younan’s follower count.
Although his followers have now skyrocketed to 200,000, at this level, a single promotional deal usually only brings in a few thousand yuan. For most in the dia business, a few thousand is quite good. Maintaining it for a month and securing a few deals could net tens of thousands, considered quite a high inco group.
However, Li Younan knows his situation is different from other strears of the sa magnitude.
Because the likes on each of his videos are very high, which is also his bargaining chip.
His thinking is, if inserting ads would degrade the video viewing experience, then a few thousand yuan is definitely not enough, as this concerns the long-term developnt of his account.
After sifting through, Li Younan temporarily selected only three comrcial promotions.
One is a psoriasis-like used recycling website, and the other is a used car trading site.
The requirents for these promotions aren’t high, only needing a ten-second ad script to be read in the video. After negotiation, the price for these two deals was raised to 7,000 yuan each, which is quite high for soone of his level.
And there’s another promotion, though priced a bit lower, with even lower requirents—it’s from a certain beverage brand.
The requirent is just to have their brand of electrolyte drink appear for at least 20 seconds in the video, without needing any deliberate ad read, which is very friendly for Li Younan.
It can be seamlessly integrated into the video!
He’ll be busy for a while, and might hire so temporary workers too. Just in ti, he needs the sponsorship from the beverage company, which was also happy to provide dozens of boxes of electrolyte drinks to the address given by Younan.
The price for each video depends on views, ranging from 2,000 yuan to 5,000 yuan, and they can collaborate long term.
Li Younan’s idea is that the whole series of videos can collaborate with this electrolyte drink, but he requested 5,000 to 10,000 yuan for the last video in the series because, according to Brother Long, the last video has the highest traffic.
They didn’t imdiately reject this; they just said they needed to think about it.
Li Younan’s current problem is that he doesn’t really have the energy to handle all the comrcial affairs.
In the evening before sending a video to JK Long, he casually ntioned this matter since he needs Brother Long to insert the ads while editing.
JK Long snickered and said, "What kind of ads are these? They drop the class, and the money’s quite low too."
According to the contract with JK Long, this part of the inco entitles him to a commission.
Li Younan thought sowhat leisurely, he thought he was a creature detached from human affairs, but it turns out he does care about profits.
If ads are going in, JK Long will surely know, since he’s the one editing the videos.
However, Li Younan realized a bug: the comrcials are discussed with him, the price is also set by him, and the eventual earnings are directly transferred to him; thus, Brother Long at most only knows there is a comrcial deal, but the exact price is all orally conveyed from his side... it’s all up to him.
Like, if a company pays him 10,000 yuan, he could tell Brother Long it’s 1,000 yuan, and Brother Long wouldn’t be able to verify it.
Thinking for a bit, Li Younan honestly explained this to JK Long.
On the other end, JK Long was silent for a while before saying, "So what?"
Li Younan gently scratched his bangs, typing, "It would be best to find a way that benefits both parties. Otherwise, how about this, every ti I sign a promotional contract, I can scan a copy and send it to you."
After sending this ssage to JK Long, Li Younan saw the other side was in "typing" status for a while, but after so ti, the ssage ca through: "No need."
Li Younan looked at those three words, feeling amused for a mont.
For soone he’s never t in person, how can he have such trust?
User Comments
0 comments from readers