After the Asian Championship, Qin Yue didn’t rush back to the United States...
First, he participated in Coca-Cola’s marketing promotions in Shanghai with Yao Ming and Jas, then joined various Nike shoe events across China with Jas.
When it cos to approaching the Chinese market...
Jas exhibited an attitude starkly different from many other NBA stars.
During the Coca-Cola marketing event with Yao Ming and Qin Yue, Jas would intentionally leave the center stage for Yao Ming or Qin Yue every ti.
The presence of three NBA top draft picks together made the event far surpass the expectations of the organizers in terms of popularity.
Furthermore, Jas, who was eager to build a friendly and China-loving image, not only perford his tomahawk dunk multiple tis for the Chinese audience present at the event but also, knowing full well that Qin Yue was trying to prank him, he unhesitatingly ate the...
Sichuan-style Taco that Qin Yue had spiced up with extra chili peppers.
In that instant, as the indescribable sensation spread throughout his body, it took ages afterwards for Jas to recover, and he said to Qin Yue, "Do you know which nearby hospital has a good gastroenterology departnt?"
Qin Yue never expected Jas to be so professional.
Nor did he expect that, even in discomfort, Jas insisted on attending the next event to engage with young fans in China.
This is LeBron Jas.
You can question everything about him...
But in Qin Yue’s mory of past China tours, Jas, and indeed the future Klay, are the absolute comrcial models of the NBA.
This year, the events arranged in China by Nike in cooperation with Coca-Cola were a great success.
Thanks to the ever-dedicated Jas and Qin Yue, who simply wanted a proper look around China...
They were practically the perfect workers every sponsor dread of.
When traveling around to promote shoes, Qin Yue and Jas showed great rapport, often joking with each other.
For example, at the Beijing shoe event, Qin Yue and Jas joked about each other.
"LeBron, in the new season when we play against each other, please promise ... not to walk, okay?"
Hearing this, Jas laughed and said, "Then I must carry the ball from the backcourt and charge all the way to your basket, and touchdown score right in front of you."
Though not all fans could appreciate the humor in Qin Yue and Jas’ Arican-style banter, wherever they were present, it was never dull.
However, during the shoe promotion in Chengdu, caught off guard again, Jas was unsuspectingly pranked by Qin Yue once more.
"Damn, did you add chili to my drink again?"
"This ti I added less, you’re definitely not going to need a hospital."
Despite being unhappy with Qin Yue’s pranks, Jas’ buddies nevertheless...
But on this day, Jas was heard telling his buddies, "Qin is one of my closest brothers, I won’t allow any disdain towards Qin among you. If anyone is still dissatisfied, they can leave my team right now."
Jas, who valued the Chinese market greatly, knew well that even if he suffered so minor losses while hanging with Qin Yue, it was nothing.
Because as long as he could hold onto Qin Yue’s coattails, he could be quicker than other NBA stars in capturing the Chinese market.
Historically, apart from Yao Ming and Kobe, Jas was absolutely the most popular NBA star in China at the ti.
Then the question arose...
Was the investnt Jas made in the China market really yielding him the results he wanted?
Regarding this, ESPN senior specialist Brian Windhorst once comnted: "LeBron’s investnt and cultivation in the China market ultimately brought him unimaginable returns... his growing popularity in China even led David Stern to allocate a ton of resources to him." (Note 1)
Of course, Qin Yue didn’t intentionally plan these pranks during the China tour this year.
It was just that in certain monts when interacting with Jas, Qin Yue always felt that despite being able to chat about anything and calling each other brothers...
Jas always gave him a very peculiar feeling.
This feeling was hard to express in words.
But it was undeniably real.
It’s as if...
As if Jas wasn’t a young man in his early twenties.
As if every ti he spoke, it seed like it was carefully crafted.
Qin Yue felt that, in front of him, Jas always wore a mask.
Qin Yue knew well that this mask was only worn when being interviewed or presenting oneself in public.
Especially that sentence Jas told his buddies that day... not allowing them to be unhappy with him.
No matter how Qin Yue thought it over afterwards...
It was an opportunistic mont where Jas showcased deep brotherly affection.
Nonetheless...
Overall, Jas still left a good impression on Qin Yue this sumr.
Even on the eve of returning to the United States, Jas sought him out alone.
"Listen to , brother, you’re about to report to Oakland.
This will be the pivotal mont for you to establish dominance, and as soone who’s been down this road, I feel it necessary to share my experience."
First, Jas broadly explained the long-standing rookie bullying culture in the NBA to Qin Yue.
"If the veterans just want to play a little prank on you, then you don’t need to take it to heart, because it’s a way for you to integrate into the team."
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