589: Chapter 590: Well-known Publicity Effort_1 589: Chapter 590: Well-known Publicity Effort_1 Having obtained the desired research materials and gained a great general like Lin ng, it was a complete victory for Xinng Group.
Jiang ng imdiately appointed Lin ng as the Market Director at the company’s senior managent eting, coordinating all details of market operations.
In terms of specific affairs, Lin ng was much more formidable than Jiang ng; after all, she was a veteran in the field.
This was a fact Jiang ng was well aware of.
Her strength lay in her talent.
Although she might beco very strong in the future, she wasn’t quite there yet.
For now, she needed to grow and simply needed to hold the helm of Xinng Group.
The specific tasks were left to capable generals like Qin Hai, Zhao Ya’nan, Jiang Hai, Ma Wencheng, and Lin Chaobei.
Liu Xin was responsible for the rear-guard support, ensuring the foundational stability of Xinng Group and its steady growth.
Her managent skills were indeed very strong, having studied abroad in Arica, imbibed “foreign ink,” and accumulated years of managerial experience.
Jiang ng was reassured on this point.
The task of charging into battle was naturally handed over to Lin ng.
This was sothing even Lin ng herself hadn’t anticipated.
Having just joined the company, she was appointed as the most important Market Director, which to her was a sign of imnse trust and, simultaneously, great pressure.
If she didn’t do well, she wouldn’t only be letting down Jiang ng’s trust, but she’d also be falling short of her own abilities.
Now that she had such a stage to showcase her skills, she absolutely had to seize the opportunity.
On the first day of her appointnt, Lin ng headed to Stone City to join forces with Jun Moxie.
Jun Moxie could handle being a Family Head and was also formidable in business, but a person’s energy is ultimately finite.
Thus, Xiao Chen planned for Jun Moxie to work in tandem with Lin ng, to firmly establish Xinng Group’s presence in Stone City.
It might seem like Stone City had already been conquered.
But troubleso issues were far from few.
Pressures were everywhere, and not every issue could be solved with brute force.
The most problematic were actually the hidden dangers and overt challenges in the business arena.
It was up to Lin ng to resolve these one by one.
In Tianhai City, once the research data was acquired, work began on developing a new drug.
Preparations were made to use the pharmaceutical to break open the northern market in one fell swoop.
At the sa ti, automotive, semiconductor, infant formula, and food products were also thodically being researched and developed.
Once the pharmaceutical created a gap in the market,
these four industries could take advantage of the opening and occupy the northern market, establishing a stronghold for Xinng Group.
In fact, Xinng Group had already started the developnt of new drugs much earlier and even had the initial prototypes available.
The problem was the lack of crucial data for validation, preventing a direct market launch.
Now that the research materials were in hand, naturally, this was no longer a problem.
Xinng Pharmaceutical boasted the most luxurious research facilities in the country, even in the entire world.
Whether it was equipnt or personnel, everything was cutting-edge.
There were experts brought in from overseas by Hicks.
Other specialists were drafted from Hua Xian Hospital.
There were also experts that Xinng Group had discovered and fostered itself.
In short, leaving research and developnt to them was completely worry-free.
The research projects underway weren’t limited to just one line of inquiry.
The research materials that Xiao Chen had brought back from the Insect Research Institute had really been a great help.
What kind of drugs Dragon Country People preferred, what kind of health products, which drugs were more suitable for them,
all of it could be discerned from these research materials.
Everything was progressing in an orderly fashion.
There had to be speed, but more importantly, quality.
Quality was always Xinng Group’s top priority.
After all, with pharmaceuticals, there was no room for sloppiness; poor quality could lead to significant problems.
“Honey, I have a feeling that when we launch this new drug on the market, it’s definitely going to beco a blockbuster hit.”
Jiang ng looked at the detailed introduction materials on the table, brimming with confidence.
Even she had not expected that a simple mosquito bite prevention dication could achieve such a level.
It was not only affordable but also exceeded expectations.
Without a doubt, it would beco a mighty weapon for Xinng Group to breach the steadfast fortress of the north.
The north was the forbidden land of the Aristocratic Clan, but what of it?
After all, it was the consurs who were key in deciding whether or not to buy.
As long as consurs liked it, the northern Aristocratic Clan could not stop others from buying it.
“Yes, Hicks is definitely a workaholic, even though he’s from Arica!”
Xiao Chen smiled and said, “Now you can rest easy, can’t you?
Go back and sleep well; you’ve been busy without a break day and night, and I really feel sorry for you.”
“Just wait a little longer!”
Jiang ng said, “Husband, just let be willful this once.
I can’t think about sleeping well until the new drug is on the market!
Hmm?
Why do I feel so tired?
Husband, you!”
“Sleep peacefully.
You have many capable subordinates and , your husband.
Don’t tire yourself out and beco a Zhuge Liang; I’d regret it.”
Xiao Chen smiled, laid Jiang ng on the bed,
and then lay down on the sofa to sleep as well.
Jiang ng was tired, and he was no less exhausted; after all, nobody was made of iron.
In Capital City, at the headquarters of nghua Corporation.
Ye nghua was conducting a senior managent eting.
Her expression was sowhat grim at the ti.
Xinng Group was boldly developing new drugs, aiming to infiltrate the northern market, and spies from all sides already knew about it.
What’s more, Xinng Group seed to have no intention of hiding it.
They wanted the news to spread.
They even deliberately had the marketing departnt spread the news all over the internet.
And they also turned the benefits of the new drug into a catchy online song and released it.
The song was released by Tianhai Entertainnt, sung personally by Yang Liying.
The song was naturally catchy and easy to rember, especially with Yang Liying, a big star, as the lead singer.
In no ti, it beca a popular song sung in the streets and alleys, with many supermarkets and clothing stores playing it on loop.
Not to ntion online.
This kind of promotion was far better than any advertisent.
The new drug from Xinng Group hadn’t been released yet, but it was already well known, with many people anticipating whether the effects of the new drug were as good as the song claid.
“What do you think we should do?”
Ye nghua looked at the roomful of people, with managers from various departnts present.
“President Ye, Xinng Group dares to advertise like this, they must be full of confidence in their new drug.
If we launch a similar product at this ti, we can destroy them!”
The head of the pharmaceutical company spoke up.
“Heh, can it be done?
Where will you find the research data in such a short ti?
Moreover, their R&D departnt has Nobel Prize winners in dicine, and what about us?
Though we have a room full of experts, how many can actually develop a product that truly dazzles consurs aside from researching health products?”
Ye nghua said with a cold laugh.
This matter, she had already considered.
But as much as she had thought about it, it was not feasible.
If the product launched prematurely was not up to par with Xinng Group’s, it would not only fail to block them, but it would also damage nghua Corporation’s reputation, making it not worth the effort at all.
“In my opinion, we should block them concerning raw materials!”
The raw materials manager spoke up: “As the saying goes, you can’t make bricks without straw.
Xinng Group can’t possibly produce a drug without materials.
If we cut off their materials,
then they’re finished!”
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