Chapter 133 - A Withered Tree ets Spring
Chen Ran usually didn't have much ti to look at Weibo; in the past, at most, he just followed Zhang Fanzhi's updates.
Recently, because he had to write scripts, he also had to look at current hot topics.
When he saw the 'Zhou Zhou Show' on the trending search list, he thought his eyes were playing tricks on him. After all, he knew perfectly well what the program's situation was.
The budget for each episode was barely enough to produce the program; where would they have the money to buy a trending search spot?
But clicking in to take a look, it really was their 'Zhou Zhou Show'!
After understanding the whole story, Chen Ran had an unreal feeling.
He naturally knew perfectly well that the program lacked promotion. When he initially asked Director Wu Tao to promote it on Weibo, it was because the atmosphere of the program and Weibo shed well.
Gaining so more visibility and increasing the audience a bit would also be a good thing.
With the poor viewership ratings, he didn't think it was a problem with the program. He thought that as long as they slowly accumulated word-of-mouth, perhaps after a few episodes, the program would gradually pick up.
Who knew that before this second episode even broadcast, a turning point would arrive.
"Does this count as planting a willow unintentionally?"
Chen Ran himself felt sowhat surprised!
He found Director Wu Tao and explained the situation, and Director Wu Tao was completely dumbfounded.
"Our program, is on the trending searches?"
Director Wu Tao didn't quite believe it, feeling that Chen Ran was joking with him.
His thoughts were the sa as Chen Ran's. For their small program to get on the trending searches, at the very least it would be buying promotion with money.
But with their stingy little budget, it wasn't even enough for normal promotion, so where would the money co from to buy a trending search spot!
"Director Wu, look for yourself."
Chen Ran knew that seeing is believing, so he pushed the computer in front of Director Wu Tao.
Director Wu Tao looked carefully and was dumbfounded again.
After reacting, he was overjoyed, not even knowing where to put his hands.
"Great! This is great!"
Director Wu Tao clapped his hands, so excited he was sowhat incoherent. This was truly like soone bringing a pillow just when you're feeling sleepy.
Their program lacked exposure, lacked promotion. Suddenly and inexplicably getting a trending search was simply joy falling from the sky.
Chen Ran understood his mood. This kind of thing was considered a at pie falling from the sky. Director Wu was smashed by it until he was a bit dizzy and disoriented.
He, on the other hand, was still calm and said:
"Director Wu, after you posted once on our official Weibo last ti, you haven't managed it since. Take advantage of the current heat, go edit the promotional clip for the second episode, and hurry up and put it on Weibo."
It broadcasts tomorrow night. Doing promotion right now definitely isn't too late.
Director Wu Tao reacted, nodding repeatedly: "You're right, you're right, I was so happy I lost my head!"
Not everyone on Weibo would co to watch TV programs, but with their program's current situation, being able to draw in even a few viewers would be an improvent.
In just a short while, everyone in the program crew knew this news.
Amidst the happiness, they were also very restrained.
After all, Weibo trending searches change quickly, and they completely didn't know how many viewers could be converted. It was too early to be happy right now.
With the experience of the premiere this ti, they didn't dare set their expectations too high. At least if it wasn't as good as expected, they wouldn't be as sad.
Sky-high dicine prices were a relatively common issue. This kind of issue concerning the people's livelihood had a very high volu of discussion on Weibo.
In the 'Zhou Zhou Show', Zhou Zhou's indignant expression and bold wording indeed resonated with many people, and the retweets and discussions on Weibo continuously increased.
By evening, the trending search ranking not only didn't drop, but instead rose a few spots.
Director Wu Tao edited out a clip of the second episode, similarly choosing the most brilliant part. Right when Zhou Zhou was about to conduct an in-depth comntary on the topic, the promotional clip abruptly stopped.
Because of the trending search, quite a few netizens found the 'Zhou Zhou Show'. Seeing the promotional clip for the second episode of the 'Zhou Zhou Show', with the host still having that sa appearance, they left comnts one after another.
"I just love this indignant and impassioned appearance of the host."
"The program is too bold. Telling the truth like this, aren't they afraid of causing problems?"
"I've never paid attention to this kind of program before. I just caught up on the first episode, and it's indeed very good to watch. The script has a lot of depth; it's much more interesting than other variety shows!"
"Zhou Zhou's moral values are very upright. I like it very much. I will definitely watch it tomorrow night!"
"...It's actually our Zhaonan's program! Since when did we have such a fucking aweso program?!"
"Teacher Zhou Zhou is indeed of this style. I've watched his 'Zhou Zhou Cos to Visit' for a few years, and he has always been the kind of person who speaks boldly and has sharp words!"
From the ti the promotional video was edited and released until now, the discussion volu had been continuously rising.
At the sa ti, there were also many Big Vs helping to retweet it, and the heat was constantly increasing.
Director Wu Tao kept staring at Weibo, watching right before his eyes as the discussion volu soared. In his heart, he was both excited and worried.
Internet heat was internet heat, but as for how much it could improve the ratings, he truly didn't have much of a concept.
The programs he had produced in the past were not big, and their heat on the internet was very low. Even if there were people discussing them, it was just a sparse few. Where had there ever been anything as exaggerated as the 'Zhou Zhou Show'.
...
Thursday night.
The 'Zhou Zhou Show' broadcast as scheduled.
The content of the second episode was similarly so highly controversial social issues, using Zhou Zhou's mouth to dissect and comnt on the problems.
The style was as radical as always. Zhou Zhou's strong personal style not only didn't make people feel it was exaggerated, but instead felt genuine.
This ti, Chen Ran didn't constantly stare at the TV watching the program, but instead placed his attention on the Weibo topic discussions.
If he wanted to know whether anyone on Weibo was watching the program or not, looking at the comnts was the most intuitive way.
From the ti the program started broadcasting, Chen Ran kept staring at the topic.
The number of people discussing was unexpectedly few.
But after the program ended, the number of discussions began to increase!
With every automatic refresh, one or two more discussions would appear.
And the netizens' evaluations of the program were very high. Occasionally, one or two dissenting opinions would be drowned out in the vast majority of positive reviews.
However, although there were many positive reviews, the discussions lacked the grand spectacle of yesterday when it was on the trending searches.
Weibo was just like this; the heat ca quickly, and went just as quickly.
Chen Ran didn't mind this. Being able to have the current discussion volu was already completely beyond expectations!
The next day.
The program's viewership ratings ca out.
0.559%, ranking 7th in the sa ti slot.
It didn't skyrocket madly as imagined, much less directly rush to first place. Right now, the viewership rating of 'Magic Cute Babies' was around 0.8%; they were still far off.
But it had risen in the end, and the margin of increase was very high. Most importantly, the real-ti viewership curve was equally stable.
Chen Ran let out a breath; the program's turning point had arrived.
Don't look at the fact that the increase wasn't much; the program still had heat on Weibo, and the discussion volu was still increasing.
The program itself chose topics full of controversy. With the discussion on Weibo, if the program's word-of-mouth wasn't bad, it would steadily attract a massive number of netizens to co and watch.
As long as they could hold steady, the program's viewership ratings would absolutely rise steadily.
Chen Ran believed the program would rise; it just needed a period of ti to brew. Now, the sudden explosion of the trending search on Weibo had accelerated this process!
And Zhou Zhou was overjoyed at the unexpected good news; the apprehension from the previous few days had completely vanished.
More crucially, not only was the program hot, but he had also beco hot.
His Weibo, in just these few days, had already surpassed one hundred thousand fans, and the number was still increasing.
Did this count as a withered tree eting spring?
……
Xu Yang was preparing his script.
The program's viewership ratings had dropped a bit these past two episodes, and he had been called out and lectured a few words by the Director.
He felt sowhat dissatisfied in his heart. It was a very normal thing for program viewership ratings to fluctuate.
The program was still produced this way, and the invited guests were still those sa people; if the audience didn't like to watch, what could they do?
He glanced at the ti and found it was already past eleven. He put down the script in his hands, planning to check the viewership ratings of the 'Zhou Zhou Show'.
The viewership ratings of the previous episode of the 'Zhou Zhou Show' were quite miserable. With no continued investnt in promotion subsequently, this episode would definitely be even more miserable.
But when he saw the viewership rating report, he was completely dumbfounded.
"What's the situation? It didn't drop, but instead rose this much?"
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