Chapter 137 - Unleashing the Ultimate Move
A program whose premiere viewership ratings were dead last had climbed to fourth place in its ti slot by the third episode, already proving this program's potential.
Over these past two days, quite a few comrcials had successively sought them out. However, the prices offered were a bit low, so they were currently still holding out.
"Our viewership ratings can't possibly just stop here; they will definitely still rise." Director Wu Tao's face glowed red with excitent.
He had been constantly staring at Weibo. When the third episode of the program ca out, it similarly sparked quite a lot of discussion on Weibo, and the program's fan count had been continuously climbing.
Thursday was a workday, and a late-night slot was indeed not a good ti. Everyone had to go to work the next day, so people who stayed up late to watch programs were in the minority.
Judging from the discussions, many people stated they stayed up late to follow it, which was enough to show that the program could attract people, and its stickiness was exceptionally good.
The discussions for the third episode were even more nurous than the second, so it was foreseeable that the next episode's viewership ratings would still increase.
"Could we possibly enter the top three?" soone said excitedly.
"Be a bit bolder! Maybe in a few episodes we can surpass 'Magic Cute Babies'!"
"Uh, that's a bit too bold. Our program's investnt is much smaller than 'Magic Cute Babies'. Right now we're just relying on Weibo discussions. If the promotion can't keep up, there will be a limit to how much the viewership ratings can increase."
"That's not necessarily true either. Back when we premiered, who knew our viewership ratings would reach this stage?"
Director Wu Tao also thought about it seriously, but with the program's current investnt, wanting to surpass 'Magic Cute Babies' was basically impossible.
They had been stable at around 0.8% for these past few episodes. Don't look at the gap being small; every point of improvent going forward would be extrely difficult.
The Weibo discussion volu this episode was even higher than the previous one, but next week's viewership rating increase definitely wouldn't be this terrifying.
Listening to his colleagues' analysis, Chen Ran thought about it, yet felt that the program might truly be able to surpass 'Magic Cute Babies'.
It wasn't blind confidence, but rather that their audience demographic inherently didn't conflict with 'Magic Cute Babies'.
There was no relationship of fighting for market share between the two. Whether they could surpass them would depend on their program itself.
Regarding quality, Chen Ran definitely had a lot of confidence. The key was whether the promotion could keep up.
Just relying on the audience discussing the program on Weibo definitely wouldn't work; that was passive acquisition. Those who were interested had already co to watch.
What they needed was to let those who didn't know about the program know about it, and make them interested in it.
Before even two days had passed, Director Zhao Peisheng gave the program crew a piece of good news.
The program's budget had been raised; their budget for each episode had doubled, and a promotional plan had been formulated for the program, with the promotional budget not counted within the production budget.
Upon hearing this news, everyone in the program crew was shocked, and then overjoyed.
After the third episode's viewership ratings ca out, they knew comrcials would co knocking, and they also thought the station would take their program seriously.
However, everyone thought they would just be given a bit more promotional budget; they had completely never imagined the station would give such excellent treatnt.
Even Chen Ran was sowhat surprised, feeling that the station was being a bit generous this ti.
Their program itself was already small. Even if they just raised it by fifty percent, they would have had a promotional budget.
But this was doubled, and promotion was calculated separately.
If they had been this generous earlier, how could the premiere viewership ratings have been so unsightly!
……
After Zhou Zhou finished recording his program, he walked towards the satellite TV channel side. Along the way, quite a few people greeted him.
He liked this feeling of being at the satellite TV channel; it gave him the illusion of returning to five years ago.
Although the program was still small and obscure, he, Zhou Zhou, had sohow gained so fa. His fans on Weibo had already surpassed three hundred thousand, and the rate of increase wasn't slow either.
On the way, he also ran into a colleague from five years ago—Kang Ming, who now hosted 'Star Detective'.
'Star Detective' was an indoor reality show program. It had fixed guests, and would also invite new celebrity guests to participate in every episode.
It was already on its third season, and its viewership rating performance had always been very good.
As the host, although Kang Ming didn't have much screen ti, his popularity wasn't bad either.
If he had run into him in the past, Zhou Zhou would have been too embarrassed to greet him. But then again, he was out of sync with most people's schedules most of the ti, so he actually didn't really have any chances to run into him.
Seeing Zhou Zhou, Kang Ming froze slightly for a mont, then smiled and said, "Did you just finish recording your program?"
"Yeah." Zhou Zhou was sowhat embarrassed.
Kang Ming said, "I only knew you ca to host a program on the satellite TV channel again when I saw your program on Weibo. Looking at the current situation, your program seems like it's going to beco a hit!"
Zhou Zhou said, "We're just a small program. We got lucky and had a bit more discussion on Weibo. For a late-night slot program, it will probably just be like this."
Although he felt his program would definitely beco a hit, no matter how hot it got, these results couldn't compare to their 'Star Detective', so he tried to speak as modestly as possible.
The two had each other's contact information, but rarely chatted, and didn't have much to say to each other now.
After exchanging a few words, they both had to go get busy. Before leaving, Kang Ming said:
"We're all working at the satellite TV channel now. Let's get together when we have so free ti. Out of the batch that entered the TV station together back then, it's just the few of us left here."
Zhou Zhou agreed. Watching Kang Ming leave, he felt sowhat emotional in his heart.
Actually, most of that batch from back then were still working at the TV station. It was just that so, like him, had gone to local channels, while others had directly switched to behind-the-scenes work.
Kang Ming specifically said 'working at the satellite TV channel,' so he probably hadn't even counted him in before.
But this was also human nature. Fortunately, the 'Zhou Zhou Show' was showing signs of catching on. Otherwise, if it got axed and he returned to the tropolitan Channel to focus entirely on one program, who would still rember him?
‘Work hard, I absolutely must do the program well!’
Zhou Zhou made a resolution in his heart. This was the program that would allow him, a salted fish, to finally flip over; there absolutely couldn't be any mistakes.
……
The viewership ratings for the fourth episode rose once again. The margin of increase couldn't compare to the third episode, but it wasn't bad either.
0.691%, entering the top three in the sa ti slot!
And this was still under the circumstance that the station's promotion had only just begun to roll out.
Judging from the current rising trend, it was highly likely to reach second place next week.
Over at Tomato Satellite TV, the people in the 'Magic Cute Babies' program crew were sowhat dumbfounded.
"When did this program pop out?"
The director looked at the viewership rating report and voiced his question.
Their program was the absolute overlord in the Thursday late-night slot. Its viewership ratings were perennially first in the sa ti slot. Even if Rainbow Satellite TV's 'Late Night Starlight Show' occasionally surpassed them once, they would definitely overtake them right back in the next episode.
Now, although the 'Zhou Zhou Show' was only in third place, its rising trend was terrifying. Looking carefully, their premiere was dead last, and in just four episodes, they had actually climbed to third!
If another two weeks passed, wouldn't they climb right on top of their heads?!
Although they knew this thing called viewership ratings wasn't calculated quite so simply, the montum of the other side carried far too strong of an oppressive force!
"No way, aren't we preparing an ultimate move? Let's release it early and see if we can cut off this montum of theirs. If we get surpassed in the next episode, how embarrassing would that be?"
Their program had undergone a new revamp, inviting so child star babies to participate, and then having their parents talk about their experiences and insights in raising children.
Originally, this episode of the program still had a week or two before it was scheduled to broadcast, but looking at it this way, they couldn't wait any longer.
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