Chapter 141 - Wanting to Take First Place
Chen Ran had been burying his head in work these past few days.
A new episode of the 'Zhou Zhou Show' broadcast, and its viewership ratings increased quite a bit, reaching 0.761%, narrowly surpassing the 'Late Night Starlight Show' by the skin of their teeth to beco second in the sa ti slot.
Seeing these results, everyone in the program crew breathed a sigh of relief.
Last week, everyone knew the viewership ratings would definitely climb to second place, but they just didn't expect it to be this difficult.
No one anticipated that this week, the 'Late Night Starlight Show' would actually invite a high-traffic star, boosting their viewership ratings quite a lot.
If it weren't for the promotion of the 'Zhou Zhou Show' keeping up, the ranking would have probably remained at a standstill.
"I never expected our program could reach second place in the sa ti slot; it's simply like a dream!"
Zhou Zhou sighed with emotion as he looked at the viewership rating report. Recalling the premiere, it had only been a little over a month, yet the program's results could be described as an earth-shaking change.
Not only had the program's results risen, but he himself had also rapidly beco popular on Weibo. His fan count was rising in a straight line, even exceeding that of the program's official Weibo!
"This is no dream," Chen Ran smiled.
"If a dream could only get us to second place, then this dream would be too poor. This week, 'Magic Cute Babies' underwent a minor revamp, and their viewership ratings rose a lot. Right now, our goal is to secure second and look towards first."
Hearing Chen Ran say this, whether it was Director Wu Tao or the others in the program crew, they all felt that taking first place would be sowhat difficult.
Climbing all the way up from a rock-bottom premiere viewership rating—in their eyes, the program had already created a miracle.
As for climbing to first place in the sa ti slot, everyone had thought about it before, but that was just whimsical thinking when the program first started broadcasting.
Later, they were taught a harsh lesson by the viewership ratings and never dared to think about it anymore.
Even though the viewership ratings were skyrocketing madly right now, there was still a not-insignificant gap compared to 'Magic Cute Babies'.
The terrifying margin of increase for this episode of the 'Zhou Zhou Show' was because the program's promotion had rolled out. This kind of promotional audience easily reaches saturation; past this episode, there wouldn't be any obvious effects moving forward.
And the viewership ratings for this episode of 'Magic Cute Babies' actually increased to 0.895%.
Moreover, this was only the first episode of their revamp; the next episode would definitely break through 0.9, reaching an unprecedented height.
In other late-night slots, there were naturally programs with higher viewership ratings than 'Magic Cute Babies', but on Thursdays, it held an unshakable status. Snatching first place from such a program would be exceptionally difficult.
"I feel our hopes of taking first place aren't great."
Director Wu Tao shook his head. He had always been quite confident in the program, but regarding taking first place in the sa ti slot, he wasn't too optimistic.
The program format of the 'Zhou Zhou Show' was just like this; it was inherently a low-budget program.
Compared to the previous 'Magic Cute Babies', it was still far behind, let alone the fact that the other party had revamped right at this critical juncture, causing a massive surge in viewership ratings.
Director Wu Tao added, "I heard that 'Magic Cute Babies' isn't just as simple as it is right now. Because producing a parent-child program yields good viewership ratings, Tomato Satellite TV has increased their budget significantly.
Furthermore, this revamp of the program is rely a pilot run; it will gradually transition from child stars to the children of celebrities. I estimate it will be very hard for us to get this first place in the sa ti slot."
Chen Ran listened in a daze. He hadn't expected this revamp of 'Magic Cute Babies' to carry such a aning.
Was it because they felt directly bringing celebrity babies on board carried too much risk, so they were taking it step by step?
However, this didn't have much to do with them.
First of all, the program's target audience was different. No matter how much the viewership ratings of 'Magic Cute Babies' improved, at most it would affect the ranking of the 'Zhou Zhou Show'; the impact on their own viewership ratings would be minuscule.
Chen Ran didn't feed everyone chicken soup or pep talks either; saying too much of that stuff was useless. The programs didn't affect each other. As long as they worked hard to do well, when it was ti to take first place, they would naturally take first place.
As for promotion, this was what Chen Ran wanted to discuss with Director Wu Tao.
Because they had attracted comrcials, Chen Ran reminded Director Wu to take the opportunity to fight for a budget.
The station raising it once was originally already considered very generous, but you couldn't resist the fact that their low-budget program was making money with extrely high profits.
Plus, since Director Wu Tao was doing it for the sake of the program, the Chief Director approved it directly with a grand wave of his hand.
Their program could be considered quite wealthy now; when promoting, they didn't have to be as stingy as before.
Chen Ran said, "Director Wu, our next episode has relatively more controversial points in its content. After the program finishes, buy a trending search spot on Weibo to promote it a bit, and let's see how much it can boost the viewership ratings."
"The station's promotion is still ongoing right now, won't doing this be a bit of a waste?" Director Wu Tao asked in astonishnt.
Right now, the station was taking the program relatively seriously, and the promotional plan was also putting in a lot of effort.
He planned to save the funds until the viewership ratings stabilized, and buy comrcials then to raise the program's visibility.
Buying a trending search right now probably wouldn't have that good of an effect, right?
Then Director Wu Tao reacted, asking in astonishnt, "You don't really want to take first place, do you?"
"Why not?" Chen Ran said.
"For our program to reach this point, it looks like a miracle, but it actually relies on the program's inherent quality. Even when the premiere's viewership ratings were very poor, I never thought it would be axed, because the program's quality is good enough. Now that promotion has kept up, there is a possibility of taking first place, so why shouldn't we follow through?"
People are all like this; if they can take first place, no one wants to take second.
Take Director Wu Tao for example. For the program to climb to where it is now, he was already quite satisfied, and didn't dare to extravagantly hope to take first place in the sa ti slot.
But these words from Chen Ran left his fighting spirit sowhat soaring.
That was true. Anyway, they would just try their best. If they couldn't get it, it would just be losing a bit of budget; if they did get first place in the sa ti slot, then they would have profited.
At his age, he had produced many programs, but the one with the best results was the current 'Zhou Zhou Show'. If they could take first place in the sa ti slot, he felt he could retire on the spot without any regrets.
Finally, Director Wu Tao nodded, planning to act according to what Chen Ran said and go buy a trending search spot for promotion after the next episode finished.
The discussion volu for the Zhou Zhou Show's videos on Weibo wasn't small, having maintained its heat for several consecutive episodes. What he worried about right now was whether continuing to advertise on Weibo would still be effective.
It was Friday again.
The viewership ratings ca out. The 'Zhou Zhou Show' was just short of breaking 0.8%; the margin of increase in viewership ratings had dropped a bit.
The viewership ratings rose, but the ranking didn't change. It was still second, yet it had left the third-place 'Late Night Starlight Show' far behind.
But the viewership ratings for this episode of 'Magic Cute Babies' not only didn't drop, but instead hit a new high!
"If it follows this trend, it might break 1 in less than two or three episodes. When that ti cos, how are we supposed to catch up?" Director Wu Tao sucked in a breath.
With this program's viewership ratings, for them to beco first in the late-night slot seed to be a bit difficult.
"How could we just so happen to run into 'Magic Cute Babies' revamping?"
Director Wu Tao couldn't figure it out. If it weren't for 'Magic Cute Babies' revamping, with their current rising montum, wanting first place in that ti slot would definitely be possible!
Just their current viewership ratings alone could already catch up to 'Magic Cute Babies'' previous viewership ratings.
It had to be said, the other party's revamp was quite successful.
Chen Ran looked at it for a while and shook his head, saying:
"It's impossible for it to continue growing like this. I estimate it's about to touch the ceiling right now. Let's buy the trending search for promotion; it's ti!"
Director Wu Tao's expression was solemn.
Whether they could surpass 'Magic Cute Babies' and sit in the number one position in the sa ti slot would entirely depend on this wave of promotion.
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