My Wife is a Big Star Chapter 145 : Who Could Have Thought of It

Chapter 145 - Who Could Have Thought of It

The promotion for the 'Zhou Zhou Show' on Weibo rolled out. Because of the program's inherent topicality, it sparked heated discussions on Weibo.

As for what the conversion rate of this heat would be, no one had a bottom in their hearts, but the fans of the program's official Weibo and Zhou Zhou's Weibo had been continuously soaring.

"Your program is on the trending searches again. Is this you guys starting to promote it yourselves?"

Director Zhang had been scrolling through Weibo and scrolled to the 'Zhou Zhou Show', so he hurriedly called over to inquire.

Last ti the 'Zhou Zhou Show' got onto the Weibo trending searches, it was because of the dicine price matter. This ti, however, was different.

Although the program had topicality, it hadn't reached the point of being discussed onto the trending searches by people.

"I didn't expect Uncle Zhang that you noticed it too." Chen Ran smiled and said:

"This ti it indeed is paid promotion. The program wants to try and fight for first place in the sa ti slot, so we spent a lot of the budget on it."

"First place in the sa ti slot?" Director Zhang paused.

He paid attention to the viewership ratings, and just seeing the viewership ratings rise made him quite happy; he just hadn't expected that the 'Zhou Zhou Show' had actually reached the stage of fighting for first place in viewership ratings in the sa ti slot.

He dug out last week's viewership rating report and took a look, finding that the gap wasn't small. Moreover, the viewership ratings of 'Magic Cute Babies' were looking to rise, so wanting to catch up was indeed very difficult.

Director Zhang didn't utter any words to strike at morale, only saying, "If you can take down first place in the sa ti slot, this program of yours would truly be a miracle."

Let alone first place in the sa ti slot, even right now it was already very astonishing.

After hanging up the phone, Director Zhang carefully researched for another while. He didn't know the situation over at the satellite TV channel, but if Chen Ran's program really took first place, when that ti ca, the one taking off wouldn't just be their program, but also Chen Ran!

This was the first program Chen Ran produced after going to the satellite TV channel, and the budget was even more pitifully small.

Being able to make the program reach first place in the sa ti slot under the dual restrictions of budget and ti slot, even the station would have to take him seriously.

‘Definitely, definitely must take down first place!’

Director Zhang cheered Chen Ran on in his heart.

……

At night, Chen Ran was on a call with Zhang Fanzhi.

Zhang Fanzhi said, "The one chatting with you yesterday was Sister Lin."

Chen Ran laughed, "The mont she replied to the ssage, I knew it was her."

"How did you know?" Zhang Fanzhi was puzzled.

Chen Ran said, "Based on habit. When you chat with , you aren't this polite, and you absolutely never send emojis."

Zhang Fanzhi paused for a while and didn't speak.

Being able to distinguish whether the person on the other end was her or not through just two sentences—how observant must one be.

Chen Ran asked, "Did she ask anything later?"

Zhang Fanzhi said calmly, "No."

Chen Ran said curiously, "According to Sister Lin's temper, this shouldn't be the case!"

Zhang Fanzhi was silent for a while before saying, "Actually, Sister Lin is a pretty good person."

Chen Ran nodded, "I also feel she's a not-bad person."

As a person she wasn't bad, it was just that she was a bit too bright—a living, breathing massive lightbulb.

Zhang Fanzhi asked again, "You knew it was Sister Lin, so was saying there was a new song just to trick her?"

"I suppose so." Chen Ran said ambiguously.

Zhang Fanzhi said, "What do you an 'suppose so'."

Chen Ran smiled, "If you co back, then there will definitely be a new song. If you don't co back, naturally there won't be."

Only then did Zhang Fanzhi understand Chen Ran's aning. She pursed her lips and said, "I can't co back temporarily."

She paused, and added, "I might be busy for around two weeks."

Chen Ran knew Zhang Fanzhi would definitely be very busy having just released a new song, and had just said it casually like that.

However, Zhang Fanzhi saying she would be able to co back after being busy for two weeks was a bit out of Chen Ran's expectations.

At least it was faster than he imagined.

Sotis, by lowering one's expectation threshold a bit, what one receives will all be good news.

Zhang Fanzhi didn't have much ti. Normally, besides performances, she also had necessary workouts and practices. Being able to chat on WeChat every day and occasionally get on a phone call, Chen Ran actually felt it was quite nice.

He had relatively little communication with Zhang Fanzhi in the past, so he made up for it all during this period.

Understanding a person isn't like reading an introductory profile where you know them after reading it once, but rather feeling it out through their everyday words and actions.

……

Friday.

The viewership ratings ca out.

Because of the promotion on Weibo, the viewership ratings had a significant improvent, directly reaching 0.873%.

This could be considered a massive surge.

But, it still didn't surpass 'Magic Cute Babies'.

It was just short by a little bit.

This episode's viewership rating for 'Magic Cute Babies' didn't continue to rise, but stabilized at 0.912%.

It had saturated.

The viewership ratings of 'Magic Cute Babies' created a new high, and the promotional investnt was also very large, but the viewership ratings didn't rise much; the potential of this ti slot was just like this.

The 'Late Night Starlight Show', which was still following behind the 'Zhou Zhou Show' last episode, saw its viewership ratings drop quite a bit; its viewership share was severely squeezed.

In this ti slot, breaking 1% is extrely difficult!

Now for 'Magic Cute Babies' to reach this step, unless they attracted other viewers on top of their existing viewership rating foundation, otherwise it was impossible.

But if they could do it, they would have done it long ago; why wait until now?

The program's demographic positioning itself was mothers with babies; wanting to break out of that circle was simply too difficult.

In the 'Zhou Zhou Show' program crew, everyone felt sowhat dejected.

The last ti they got on the trending searches, it was the program content that unexpectedly got up there, without deliberate guidance, so the conversion rate wasn't high.

This ti they deliberately guided viewers to watch the 'Zhou Zhou Show', and the viewership ratings indeed skyrocketed, but they still didn't surpass 'Magic Cute Babies'.

"It's difficult now," Director Wu Tao sighed slightly.

If the viewership ratings didn't surpass it this episode, the hope would be even smaller moving forward.

"It is quite difficult, but it's not without hope." Chen Ran said, "Director Wu, do you rember why we chose to promote in this episode?"

Director Wu Tao froze for a mont. After pondering a bit, he understood Chen Ran's aning. He looked at Weibo; the topic discussion for this episode was indeed much more active than before.

But, could this be useful? This discussion was also from the viewers pulled in by last week's trending search, right?

Just as Chen Ran was explaining in detail to Director Wu Tao, the director of 'Magic Cute Babies' looked at the viewership ratings and breathed a sigh of relief.

They also hadn't expected that the 'Zhou Zhou Show' would suddenly increase promotion last week and buy a trending search; the viewership ratings ca dangerously close to surpassing theirs.

Now their promotion was saturated, and the 'Zhou Zhou Show' was similarly so.

It was possible that next episode, the viewership ratings for both sides would drop a bit simultaneously, but no matter what, their 'Magic Cute Babies' was still first place in the sa ti slot.

Looking at it from now, the potential of the 'Zhou Zhou Show' had also reached its end.

The person who similarly breathed a sigh of relief was Xu Yang.

He never expected that the program he had looked down upon back then would actually soar into the sky, even reaching the point of fighting for first place in the sa ti slot.

Fortunately, they didn't snatch it, otherwise, he would feel even worse in his heart.

Xu Yang truly couldn't figure it out; how could a program with rock-bottom premiere viewership ratings suddenly beco so explosively popular?

They were in the Thursday late-night slot, yet their viewership ratings surpassed the Sunday late-night slot's 'Youth'. This caused Xu Yang's complexion to look rather poor these past few days, feeling like he was about to shut himself away.

What made it even harder for him to accept was that a local channel host like Zhou Zhou actually leveraged the program to experience a massive surge in fans on Weibo, already far surpassing him.

If he had agreed to Chen Ran's invitation back then, what would any of this have to do with Zhou Zhou?

Pity, he refused too decisively at that ti, and now it was too late to turn back.

A planner from a local channel, a budget so low it couldn't be any lower, plus a ti slot the station completely didn't value.

For such a program to beco popular, who could have thought of it!