Chapter 147 - Celebrating Success
"Unbelievable, it's simply unbelievable!"
Director Wu Tao wiped away non-existent sweat. Let alone anyone else, even he, the chief director of the program, felt this was bizarre.
Chen Ran watched his movents and found it sowhat amusing, "Director Wu, we took first place in the sa ti slot, how co it feels like you're not that happy?"
Director Wu Tao smiled and said, "I am naturally happy, it's mainly that it was too unexpected. Look at the situation last week, even with the Weibo trending search we couldn't push up to the top. We all thought we couldn't hold the viewership ratings steady this week and they were going to drop. Now suddenly taking first place, I am both shocked and delighted!"
"I discussed so much with you last ti, I didn't expect Director Wu wouldn't believe ," Chen Ran said with a chuckle.
Deliberately choosing to promote during this episode was because of the program's content.
With the Weibo trending search promotion last episode, it logically should have dropped this episode. However, the selected content was highly controversial. With more topics of discussion, the heat was maintained, ultimately resulting in the current situation.
As for guessing the movents of 'Magic Cute Babies', that was actually simple. The other party weren't fools; seeing the viewership ratings stabilize, they would definitely gradually reduce their promotional investnt.
With reduced promotion, the viewership ratings would naturally decline step by step.
Chen Ran originally guessed it would take two episodes to reach the sa level as 'Magic Cute Babies' and fight for supremacy.
Who knew that 'Magic Cute Babies' would suddenly start taking a dive, letting them ascend this episode to beco first place in the sa ti slot.
Director Wu Tao didn't speak. He believed Chen Ran's analysis and had also always valued Weibo operations, he just hadn't expected the effect to be this outstanding.
"First place in viewership ratings in the sa ti slot, this can be considered a result we wouldn't have even dared to dream of in the beginning!" Director Wu Tao sighed with emotion.
The journey of the 'Zhou Zhou Show' all the way here, from dead last to first place, couldn't be called bumpy, but it was absolutely dramatic.
Without the hot topic suddenly sparked on Weibo during the first episode, they would probably still be slowly climbing up bit by bit right now. First place in the sa ti slot would truly be sothing they only dared to think about in their dreams.
Finally, Director Wu Tao made the final decision and said:
"This is a good day. Since the program started until now, with viewership ratings rising all the way, we haven't relaxed yet. Everyone is done being busy today, so let's book a hotel tonight and celebrate properly!"
The people in the program crew were already extrely happy after knowing the viewership ratings. Hearing they were going to celebrate, they all let out a cheer.
……
Unlike the current scene of jubilation over at the 'Zhou Zhou Show', on the side of 'Magic Cute Babies' it was all disbelief.
"How could their viewership ratings not drop?" The director squeezed his mung-bean-sized eyes hard, feeling sowhat anxious and agitated.
After the 'Zhou Zhou Show's Weibo trending search was withdrawn, he predicted the other party's viewership ratings would drop, which was why he planned to reduce so promotional investnt.
Once viewership ratings saturate, no matter how much more promotion there is, it won't be of much use. Their budget was quite large, but it couldn't withstand continuously burning through it like this.
In the director's estimation, the viewership ratings for 'Magic Cute Babies' would drop a bit, but not too much. Instead, the 'Zhou Zhou Show' would definitely look very unsightly; after all, the Weibo heat had passed.
Ghost knows why the results turned out to be the exact opposite; this wave truly left him a bit dumbfounded.
Back then, it was precisely out of fear that their first-place position would be snatched by the 'Zhou Zhou Show' that they hurried to release the revamp early. The effect was indeed not bad, but now, with a single mont of negligence, they just gave away first place like this?
"Then for this week, do we still continue to increase promotion?"
The other people at 'Magic Cute Babies' were similarly dumbfounded. This 'Zhou Zhou Show' that charged out halfway was simply too ferocious, completely disrupting their rhythm.
The director considered it for a long ti, and finally decided not to increase promotion.
Anyway, this episode was already lost; losing another episode was nothing. What if the 'Zhou Zhou Show's viewership ratings dropped next episode? When that ti ca, they would promote again and widen the gap.
The people at Rainbow Satellite TV's 'Late Night Starlight Show' also stared in a daze.
"Goodness, Zhaonan Satellite TV is actually this fierce, what the hell are we still fighting them for." Even the director couldn't help but swear.
Ever since being surpassed by the suddenly erging 'Zhou Zhou Show', they had also been working hard, but 'Magic Cute Babies' suddenly exploded, suppressing them until they felt terrible.
Everyone was quite familiar with this old nesis, so hate them as they might, they didn't have any ideas about it, only wanting to quickly surpass the 'Zhou Zhou Show'.
Who knew that after only a few weeks, 'Magic Cute Babies' would actually be overturned by the 'Zhou Zhou Show'.
So what the hell were they still fighting for?
A late-night slot couldn't be like a pri-ti slot, inviting stars to serve as trump cards. Last ti they invited a high-traffic star, they had already exceeded their budget.
"Such a fierce program, putting it in our ti slot, isn't it too much of a waste?!"
The people at the 'Late Night Starlight Show' had only this one thought.
……
In the evening, Chen Ran ca out of the hotel.
The other colleagues had more or less drank a little, but Chen Ran here hadn't touched a single drop.
Director Wu Tao urged him a bit, but Chen Ran made the excuse that he had to go back and properly research so materials today to prepare the script for the next episode.
With work being brought out as an excuse, not only did Director Wu Tao not say anything, he instead gave him a thumbs up, making Chen Ran feel quite awkward.
Being blown by the wind a bit, Chen Ran felt much more refreshed, and hailed a taxi to rush to the Zhang family ho.
He didn't drink at the hotel precisely because he wanted to save it to drink at Uncle Zhang's place.
He had figured it out: Uncle Zhang said with his mouth that he didn't like drinking, but occasionally he would also want to touch a little.
Aunt Yun managed him strictly, and whatever he said was useless. However, under the guise of celebrating for Chen Ran, not only would Aunt Yun not refuse, she would even actively bring out good wine.
Seeing Chen Ran rush over, Director Zhang's face was also full of pleasant surprise.
"I thought you kid drank yourself unconscious and had forgotten about ."
Chen Ran smiled and said, "I didn't drink outside; I saved it to co here and accompany Uncle. How could I forget?"
"You have a conscience, Uncle didn't dote on you for nothing!" Director Zhang laughed 'hei hei.
Aunt Yun served the dishes and, sure enough, brought a bottle of liquor over.
"Today Chen Ran's new program beca first place in the sa ti slot, so you can drink a little, but don't drink too much."
Aunt Yun gave a heads-up in advance, for fear that Director Zhang would accidentally drink too much in a mont of inattention.
"Rest assured, rest assured, even if I wanted to drink a lot I couldn't. Chen Ran's alcohol tolerance is right here."
Director Zhang reassured his wife, then poured a glass of liquor into his cup, gently took a small sip, narrowed his eyes, smacked his lips, and let out a long breath, saying:
"This liquor is comfortable!"
Chen Ran watched his look of enjoynt, also picked his up and took a sip. It was still the sa old feeling: apart from burning the throat, there wasn't much of a sensation. He didn't know how Uncle Zhang could taste the good or bad of it.
"Don't look at like this, actually I really don't like drinking, I only drink a little when I'm happy." Director Zhang said in all seriousness:
"The liquor at ho was all given by others during the New Year. There's quite a lot of good liquor. Bring a few bottles over another day to taste and see."
Chen Ran hurriedly waved his hand and said, "Better forget it, Uncle, I don't like drinking, and Zhizhi doesn't like it either."
Director Zhang gave a 'hei' laugh; Chen Ran's main point was the latter sentence, wasn't it.
"Your program is good! With this budget, I originally thought climbing from dead last to second was already very difficult. I didn't expect it could charge to first place now; this is a miracle!" Director Zhang exclaid in admiration:
"What you need to do now is hold steady. As long as the program's viewership ratings hold steady, the programs you want to produce in the future, whether in terms of budget or ti slot, cannot possibly be bad!"
"I will work hard." Chen Ran nodded. He then saw Director Zhang raise his head and down a cup of liquor himself, and hurriedly shouted:
“Uncle, drink slower, drink slower!"
Without a doubt, Director Zhang drank a bit too much again, and Aunt Yun sowhat helplessly called him back to the room.
Chen Ran, on the other hand, rested for the night at the Zhang family ho.
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