Chapter 1529: Chapter 1526 Betting Small to Win Big
“The pastries in this shop are guaranteed to be of the highest quality, just like those from Young Master Xie’s shop. When you return to Jiangnan, you can buy from Xie’s pastry shop, and the taste will be the sa.”
“I see, I knew this fragrance was familiar once it wafted out,” a custor laughed nearby.
Originally, his words would have intrigued other custors, but now most of them were scrambling to buy.
So custors who bought pastries ate them on the spot, especially children who couldn’t resist the milky aroma. All at once, praise resounded continuously.
Even custors who were originally watching outside couldn’t help but rush in to purchase.
The pastries in the shop, freshly made early in the morning, were quickly swept clean.
Fortunately, preparations had long been made for Aunty Hu and others to continuously restock at the ovens in the backyard, barely able to keep up with demand.
The shop’s business suddenly bood.
Initially, it was just the commoners.
Afterward, even the maidservants and servant boys from wealthy families were sent to buy.
In no ti, demand exceeded supply, with queues at the door, creating quite a buzz.
When the news returned, Ye Muyu was not at all surprised after hearing it.
Chun Xing clapped happily beside her, “Lady, you’re truly amazing. I’ve never seen a pastry shop with such good business.”
Ye Muyu smiled gently, but honestly reminded, “Right now, everyone is eager to try sothing new, coupled with discounts making it novel, that’s why so many co to buy. It’s the psychology of conformity.”
“The taste is naturally good, but no matter how delicious, one will feel bored if eaten continuously. So wait for the craze to pass, and then see how stable daily business can be, that’s the real situation.”
“Ah, right, today’s buy one get one free in the shop, what a pity,” Chun Xing lanted.
Ye Muyu chuckled, “This is not a bad thing. Our reputation has been established due to our excellent pastries, which can attract regular custors. This is the main purpose of our launch event today.”
“Lady, what you said makes sense,” Chun Xing scratched her head, always obedient to Ye Muyu’s words, but her eyes showed she hadn’t fully understood.
“Do you know the concept of using a little to gain a lot?” Ye Muyu explained patiently, “The extra we gave away today is the small investnt, which will bring large, stable returns in the future.”
“Suppose we don’t offer promotions today, earning sixty taels of silver, but with custors fixated on the shop’s expensive prices, we’d lose most custors, and those unconcerned with pastry prices actually form less than one percent. We could assu daily earnings would be twenty taels.”
“However, with buy one get one free, we gave away thirty taels worth of pastries, yet gained exponentially, even tenfold or a hundredfold in custors. Commoners initially perceive the shop’s pastry prices as not expensive and delicious. If they want to buy pastries, which shop do you think they’ll choose?”
Chun Xing put herself in their shoes for a mont, “If it were , for the rare occasion of buying pastries, I’d definitely choose the not-so-expensive yet tasty ones. Even if they were a bit pricier, it’d be worth it.”
“Right, so our pastries are not out of reach, but rather a delight achievable with a little effort. Furthermore, besides this, throughout Great Chu, between true nobility and commoners, in terms of numbers, do you think the difference is significant?”
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