Pursuing Her Best Friend after Confession Failed Chapter 440 179: The Instructor's Cunning Plan, I Also Want

The eting had been going on for over an hour, and all the existing issues related to the Zhihu website were finally clarified. They imdiately began researching, discussing, and formulating solutions on the spot.

Li Yuan looked at Lin Yuwei, who was in charge of the website's developnt and construction.

"Group Leader Lin, how much longer do you think it will take for Zhihu to go live on various platforms?"

Lin Yuwei pondered for a mont before giving a definitive answer. "Director Li, based on feedback from our beta users, the website's overall performance and model are very popular. After we optimize a few shortcomings, it can go live directly. It should take about three days, so we can officially launch by October 12th, which is this Friday, at the latest.

"What we need to consider now is how to promote it, increase user registration and activity level, and compete with those established websites for market share. I suggest we adopt various thods for market deploynt. We can advertise on platforms like 360 Browser, QQ, and Weibo, or directly hire so popular celebrities for endorsents."

Next, Lin Yuwei elaborated on her marketing strategies. Building a website was one thing; promoting it successfully was another significant challenge. In this booming era for internet companies, new websites were established daily only to quickly fade into obscurity. The competition was incredibly fierce.

If a website lacked core sections to attract users and traffic, it would be quickly eliminated by the market, with the only exceptions being platforms like Tieba and Weibo, which had already captured a massive user base years ago.

Lin Yuwei was describing traditional promotional thods, which made Li Yuan frown inwardly, as he had his own ideas about how to promote Zhihu.

In his previous life, platforms like Xiaohongshu and Zhihu hadn't been established at this point, but they would beco extrely popular in the future, dominating half of the dostic forum market. As long as they could capture the interest of young won and male college students, there would be no shortage of users.

Take the version of Zhihu he developed, for example. It covered many sections and a lot of content, and the user experience and feedback were good. He had used it a few tis himself and felt it was decent, though the database was still a bit empty.

Li Yuan looked at Lin Yuwei, Xie Zheng, and the others, then began with a smile, "Those are traditional marketing thods. They require a lot of funding, but the results aren't always great. Let share my thoughts, and we can all discuss them."

"I think we can use a prize-based registration approach, inviting users to 'Kan Yi Dao.' Once a user gets a certain number of new people to register, they can receive a cash reward from our company. We should also hire more online astroturfers to drive traffic on major platforms, like posting intensively on Tieba."

Li Yuan spoke convincingly. While this wasn't yet the age of viral marketing, and though he didn't understand all its intricacies, he was familiar with so common tactics.

Hiring a large number of astroturfers wouldn't cost much; plenty of college students were willing to do it as a part-ti job for a small fee, which just involved high-intensity posting on forums and in chat groups. Additionally, Pinduoduo's unique 'Kan Yi Dao' user invitation thod could attract a massive number of registrations.

This thod of driving traffic was far more efficient than hiring celebrities for endorsents or signing contracts with major websites. It could also attract more genuine users, a perfect example of achieving great results with a small budget.

Hearing the various promotional thods Li Yuan ntioned, Lin Yuwei, Xie Zheng, and the others' eyes lit up with shock and excitent.

"Director Li, the 'Kan Yi Dao' invitation thod you ntioned is truly magical," Lin Yuwei exclaid with feeling. "It precisely captures the psychology of the college student demographic and the fact that they have abundant leisure ti." She felt Li Yuan's approach was quite rare for the ti and had incredibly broad applications.

Li Yuan chuckled. "Haha, don't just stand there praising . Everyone should share their thoughts and suggestions. Let's brainstorm and try to finalize our approach and co up with a plan by noon today."

As Li Yuan, Lin Yuwei, Xie Zheng, and the others discussed, the ti flew by. Soon, it was past one in the afternoon.

Xia Zhijin had been quietly listening to the discussion the entire ti, occasionally stealing glances at Li Yuan's confident and sunny profile. Whenever Li Yuan smiled back at her, she would blush, her heart pounding.

A serious Li Yuan at work is just like the business magnates I've imagined—so confident, his words carrying imnse weight, commanding the respect and awe of all the other employees.

Li Yuan's throat was dry from speaking so much when his stomach suddenly growled. He remarked casually, "It's ti for lunch. Ah, if only we could order takeaway!"

Though his comnt was made in passing, it caught a listener's keen attention.

Lin Yuwei's eyes had already been opened by Li Yuan's various promotional thods. When she heard the words "order takeaway," she imdiately sensed an opportunity.

"Director Li, may I ask what you an by 'ordering takeaway'?"

As soone who frequently ordered takeaway in his previous life, Li Yuan was naturally familiar with the industry. In 2008, the takeaway industry was just beginning to bud and was a completely new and erging market.

"Takeaway is a model where users browse food from rchants online, place an order, and then a delivery company brings the product right to their doorstep. This will be a very popular model in the future, and the market potential is massive."

Li Yuan briefly explained the takeaway model.

Lin Yuwei drew in a sharp breath, staring at Li Yuan as if he were so kind of monster.