Reborn: I'll Never Fail My Childhood Sweetheart Again Chapter 455 - 172: Fight On, Hype Up the Sacrifice Trend!

Kang Baohong could hardly wait any longer.

As soon as he learned that the store was accused of plagiarism, he felt a fire burning inside him.

"Include excerpts from other newspapers, and start several posts to spread the word. Let the people at Polytechnic University know that New World is just an unethical knock-off!"

Su Zelin added, "Oh, and there’s one last thing, get a few tabloids to write so articles accusing us of plagiarism, stealing others’ models and marketing creativity!"

"Accuse us of plagiarism?"

Kang Baohong was stunned.

What kind of shaless strategy is this?

"Heh, I’m doing this to provoke a fight."

Su Zelin laughed, "New Era just got featured in the news and was praised by the Zhejiang Daily. If we’re imdiately criticized, won’t it pique people’s curiosity? With a topic in hand, the dia will delve deeper, comparing us to the nearly identical New World. What do you think the outco will be?"

"They’ll discover that we are the true pioneers of this model, and New World is the knock-off!"

Kang Baohong replied without hesitation.

"Exactly, we have many ways to prove ourselves!"

"Our finance departnt store and Zhejiang University store both opened earlier than New World. Those marketing slogans first appeared on the fans distributed at the opening of the Zhejiang University store. They can even be found on the Zhejiang University BBS, and we even published a book with copyrights!"

"And New World will also be exposed to the dia and the public, pushed to the forefront. This is what they fear most, as it will greatly impact their image and reputation!"

"We, on the other hand, will undoubtedly erge victorious in this battle and, as a result, beco known to more people!"

"But why don’t I publicly condemn New World? It’s simple because shouting ’thief!’ while being the thief is more likely to incite public outrage, and is even more unforgivable!"

"Although it’s not New World directly accusing us through the papers, in all of Lin’an, there are only two such stores. With normal logic, who else could it be but them?"

If Kang Baohong saw Su Zelin at this mont, he would think he was smiling like a cunning old fox.

In short, this was a publicity stunt.

Compared to straightforward news, this thod really was more effective in sparking discussions and garnering attention.

In future business circles, such comrcial tactics may be quite common, but at present, they were still sowhat rare.

The entertainnt industry, however, frequently used this approach, with daily gossip about which female star had a new romance rumor or which male star was suspected to be involved with soone, attracting paparazzi and entertainnt journalists, and the public loved it.

Sacrificing rivals for publicity is known as sacrificial flow.

It’s considered a pretty ruthless form of hype.

If Zhang Yuanhang had backed down after the warning on the Polytechnic University BBS, accepted the loss quietly, given up the pre-ordered gifts, and not used those marketing slogans, Su Zelin wouldn’t have gone this far.

But, unfortunately, he was too stubborn!

Since the owners of New World didn’t show him even a shred of respect, Su Zelin naturally didn’t need to show any courtesy either.

"Boss, your tactics are brilliant!"

Kang Baohong couldn’t help but marvel.

"But if we do this, I’m afraid things might get out of hand. The behind-the-scenes owner at least has so background in Lin’an. Is this really okay?"

Although he despised the knock-off store, he still had his concerns about it.

"Don’t worry, just do as I say. I’ve already discussed this with President Yang, and he agreed."

Su Zelin’s tone was calm, unwavering.

"When you’re not strong enough, there’s no need to complain about your situation everywhere. Just quietly do what you should. When you grow strong enough, you’ll naturally enter higher circles. At that point, you’ll stand on a new height and embrace more beautiful scenery!"

This is a common motivational quote that used to appear often on social dia in past lives.

Mixers quite agree with it.

To put it simply, when you’re not capable enough, develop quietly.

Once you are strong, things will change, and you can live more freely.

At the start of entrepreneurship, when New Era opened its first finance departnt store, we had to keep a low profile.

At that ti, he was too weak, couldn’t afford to offend anyone with even a little power around.

So at that ti, Su Zelin chose to quietly build up his economy.

Once five branches opened, levels and economy increased, it took off, allowing for a bit more freedom.

Of course, with Su Zelin’s personality, he wouldn’t actively seek to offend others.

But if soone initiated trouble, that would no longer be the case.

If New World only copied the model, fine. Even if Su Zelin didn’t consider it a direct competitor, at least he wouldn’t be hostile.

However, the other side copied it without restraint, blatantly ignoring , the legitimate founder.

Do they think I’m easy to bully?

Damn it, what nonsense!

So Su Zelin only had one thought in his mind — to strike back hard!

Sure, the other side’s father has so prominence, but his departnt doesn’t have much influence, and he’s only a second-in-command at that, neither can his wife’s family rule Lin’an with an iron fist.

Moreover, the twenty-first century has arrived; it’s no longer the old days. Many things have quietly changed with the tide of the tis.

We are now in a market economy society where provinces and cities are focusing on developing their economies.

Businesses with significant influence can converse with governnt officials.

Not to ntion large corporations, even if a foreign rchant from Hong Kong, Taiwan, or overseas were to appear, they’d be treated like royalty.

New Era isn’t a huge enterprise yet, but on a municipal level, it’s sizable and a fast-expanding, quality nascent company. Anyone not blind can see its infinite potential.

It’s already gained fa through newspapers and television, entering the public’s view.

Would Lin’an allow a lesser official to crush it?

Of course not!

Zhang Yuanhang’s father doesn’t have that kind of power.

So Su Zelin was fearless.

Taking advantage of this battle, New Era would make its mark, announcing to the entire city of Lin’an — the wolf has co!

Let the battle comnce!

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