This made him even more convinced that perhaps his son was suited for this line of work.
The MCN company was now quite well-established, with over 153 signed artists. Recently, his son had even been in talks with several of the conglorate’s product departnts about so sort of shopping cart advertising. From the reports of those departnt heads, it actually sounded quite promising.
As for his son using the casting couch on his artists... ’Well, if he can mix business with pleasure, it’s still better than only knowing how to play around without any ambition, right?’
But now he had gotten mixed up with an actor like Mikami Yuu and was even hyping up so "CP," which left him speechless.
If it were just about hyping up a CP, that would be one thing, but his son had actually brought her ho for dinner. This was what truly troubled him.
And of all tis, his son chose this mont to give him a long-winded speech about the woman’s comrcial value. What’s more, he found it quite reasonable. If his son could succeed as he described, then this woman’s comrcial value would be imnse—even greater than having his son marry a young lady from another conglorate.
A marriage alliance would only lead to so resource exchange, but this woman’s comrcial value would belong entirely to the Lin Family.
However, he wasn’t sure if his son could actually realize the kind of comrcial value he was talking about. After all, his son had been like a completely different person lately, which made him feel very uncertain.
Most importantly, whether that Mikami Youya actually possessed that kind of comrcial value was a completely different matter.
Therefore, he was also looking forward to this plan for Radiant Square.
...
After hanging up, Chen Jincheng left the parking lot. It wasn’t long before he saw Lin Hao rushing out.
"Lao Cheng, you’re finally here! Should we go inside and talk now?" Lin Hao asked imdiately.
Chen Jincheng said, "The Coastal City Publicity Association is participating in this shoot. Let’s wait for their people first."
"The Coastal City Publicity Association?" Lin Hao was surprised. "That wasn’t ntioned in the plan."
’Isn’t the Coastal City Publicity Association a governnt departnt?’
’How did my plan for the plaza get involved with the governnt?’
But he felt this seed very impressive. He was in the influencer business, and now he was connected to the governnt.
A short while later, Wei Weiwei also arrived, followed by two team mbers and a photographer.
Chen Jincheng imdiately made introductions and said, "Miss Wei, the initial hype for this campaign will start on Lin Hao’s side. Also, Radiant Square is run by his family. They’ve put up ten million for this plan, and that money will be used for traffic boosting."
"Mr. Lin, hello." Wei Weiwei imdiately shook hands with Lin Hao.
’I get it now,’ she thought. ’This man is the moneybags.’
’Mr. Chen plans to use his money to promote his own artist, and our Coastal City Publicity Association gets to benefit from it.’
So, even though she was a governnt official, she was very polite to Lin Hao.
’After all, I’m spending soone else’s money to earn credit for myself, aren’t I?’
After shaking hands with Wei Weiwei, Lin Hao imdiately asked, "Lao Cheng, do we really need that much money for traffic boosting?"
Chen Jincheng had the Heat Card, so he definitely didn’t need to pay for traffic boosting. But that’s what he had to say publicly. So, he nodded and said, "Of course. For this plan, I want to make it known across the entire internet. Spending a little extra is necessary."
"Oh, I see!" Lin Hao suddenly felt a pang of guilt. Lao Cheng was going to pour all that money into the promotion, while he had just made a 10-million-yuan commission.
So, he imdiately said to Chen Jincheng, "Lao Cheng, in that case, I’ll pay you another five million for the promotion fees. Let’s make this thing as big as possible."
"You really are loaded." Chen Jincheng couldn’t help but envy a rich heir like Lin Hao. However, there was no reason to refuse money that was practically being handed to him.
This way, the Little Sweet Heat Card could not only make Zhu Ling famous but also earn him 15 million, and on top of that, he could build a connection with the Coastal City Publicity Association. The benefits were huge.
Moreover, with this 15 million in hand, even if all the money earned from his previous songs was invested in the company’s developnt, his personal account would still reach 20 million. He would have more leeway for whatever he needed to do in the future.
Wei Weiwei glanced at Lin Hao subconsciously, sighing internally. ’He really is rich.’
’If this promotion goes well, I should definitely ntion this 15 million in my report. Look how well I negotiated with Mr. Chen, saving the bureau 15 million in promotional expenses.’
Lin Hao then invited both parties to the plaza’s administration center. He imdiately had Manager Zhang prepare a conference room and briefly introduced Chen Jincheng and Wei Weiwei to him.
Manager Zhang had co across Chen Jincheng’s na while browsing online before.
Wei Weiwei’s identity, however, surprised him. ’She’s a governnt official? Young Master Lin’s plan is actually connected to the governnt?’
Still surprised, he prepared a large office for the group, then returned to his own to report to Lin Jian again.
Lin Jian was also a bit puzzled when he heard the report. It was just a marketing plan for a plaza, so how did it get governnt officials involved? And cultural ones at that. ’Has online promotion really gotten this wild?’
’Or is my son trying to link Radiant Square with the cultural sector?’
Lin Jian was lost in thought.
...
Radiant Square Conference Room.
After all three parties were seated, Chen Jincheng looked at Lin Hao and Wei Weiwei. "You’ve all seen the plan. Do you understand it?"
Lin Hao and Wei Weiwei both looked a bit embarrassed. They didn’t understand it at all and couldn’t see how any of it was connected.
As the main character of this plan, Zhu Ling didn’t understand it either. She only knew that the plan her boss had created for her this ti was different from all the previous ones.
"It’s fine if you don’t understand. Just do as I say," Chen Jincheng said confidently, then turned to Lin Hao. "You understand how to create hype, right?"
"Yeah!" Lin Hao nodded.
Chen Jincheng said, "Then I’m leaving the first part to you: hyping up the issue of exorbitant betrothal gifts and gold diggers."
Lin Hao was a bit dumbfounded. "Um, Lao Cheng, I get the hype part, but I’ve never dealt with things like demands for huge betrothal gifts. I really don’t know anything about that."
Chen Jincheng imdiately suggested, "That’s simple. Find a dating website, slip the managent so money, and have them arrange 20 blind dates for you here in Coastal City. Go on ten of them as an ordinary person and ten as a rich heir. You’ll understand then. Oh, and rember to film the dates. That’s all material for the hype campaign."
Lin Hao was still a bit lost. As a rich heir, he couldn’t personally relate to such matters. However, he was a man of action and imdiately made a call to arrange it.
However, even with bribing soone to arrange the dates, it wouldn’t happen that quickly. He would have to wait until evening at least.
Chen Jincheng then turned to Wei Weiwei. "Miss Wei, let’s go take a look around Radiant Square and find a suitable place to film."
"Okay, we’ll follow Mr. Chen’s lead," Wei Weiwei nodded.
A short while later, the group left the office again and began to walk around the plaza.
A public square needs to be a complex with functions for leisure and entertainnt, cultural exchange, comrcial activities... and so on.
Radiant Square was initially considered a competitor to Xinghe Plaza because of its large construction area and comprehensive facilities.
But its operational capabilities were lacking. Pitted against Xinghe Plaza, it felt like an amateur team going up against a professional one. As a result, Radiant Square’s foot traffic was truly terrible.
Chen Jincheng found a relatively open area in the plaza and said to Lin Hao, "Lin Hao, let’s use this as the filming location. There’s a Radiant Square sign over there, which we can get in the shot. Besides, it’s a waste to leave such a large area empty. You could turn this into a street vendor area. If we follow the filming plan, you’ll be collecting so much rent from the stalls here you won’t know what to do with it all."
This was a foreseeable outco.
After all, Zhu Ling was supposed to be "discovered" here as a "Street Vendor Girl." Under the heat of the hyped-up topic, foot traffic would pour in. If Radiant Square’s managent didn’t have the sense to set up a street vendor area here then, they would be complete idiots.
In another world, there was a place famous for its barbecue that did this very well. They created an entire street of barbecue and snack stalls overnight. Although the initial cost was enormous, they earned it all back in a short ti and went on to make a massive profit.
Manager Zhang, who had been following along, couldn’t help but scoff when he heard this.
’This guy Young Master Lin found sure talks big.’
’After all, looking at that plan, I can’t see a single thing that could achieve such an effect. The dialogue doesn’t even have a single line about street vending, does it?’
For so reason, just hearing that one sentence suddenly made him feel that Young Master Lin’s talk of multiplying the foot traffic was completely unreliable.
’I have a feeling I won’t be holding on to my position as the plaza manager for much longer.’
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