Surgery Godfather Chapter 781 - 781 699 The Most Successful Marketing

Chapter 781: Chapter 699: The Most Successful Marketing Chapter 781: Chapter 699: The Most Successful Marketing PS: Still undergoing revision—

Actually, Yang Ping really detests these matters. Since Ivan doesn’t want to make additions, let’s just follow Ivan’s lead.

Plus, Ivan has his own reasons. For plastic surgery patients, it takes much more ti to familiarize oneself with their condition and create a preliminary surgery plan, which ans more ti is spent examining the patients and communicating with them.

“Professor Yang, how could I dare to ask you to add more appointnts? That would be too much trouble for you. I just ca here today to ask a question. Isn’t Ivan suspending his services? Do the appointnts that have already been given out still count?”

Director Kong is a very shrewd man. He knows Yang Ping’s character well, so he would absolutely not force him to do sothing against his will. He has his ways.

“Of course, the already given out appointnts still count. Once the chaos of scrambling for appointnts is over, our plastic surgery departnt will either reopen, or we might stop openly scheduling appointnts and directly start to arrange scheduled visits for these dozen or so patients.” Yang Ping said with complete confidence.

Upon hearing Yang Ping’s words, Director Kong felt as if he had just taken a heart stabilizing pill: “As long as you say so, I now know what to do.”

As long as the already given out appointnts still count, Director Kong has a clear strategy. He has received a list of people who managed to successfully grab the appointnts, and his next step is to find these people for a talk, to buy their appointnts privately and then give them as gifts.

Most of these people are just ordinary individuals, not rich people. If they could exchange their appointnts for cash, why wouldn’t they?

Sotis, having firsthand information is incredibly crucial and makes tasks much more manageable.

Also, Director Kong believes that as long as Ivan doesn’t add more appointnts, the value of those he has will only increase, making the leaders happier, and making him appear to be better connected.

Therefore, while everyone is going to great lengths to secure additional appointnts, Director Kong has secretly begun buying those that are already given out for high prices.

Who would have thought that an appointnt with Ivan would beco such a precious gift in high society?

Just as Director Kong leaves, Dean Xia is seen hurrying over.

“Professor Yang—”

Dean Xia ca in a rush, answering phone calls as he walked. He finally put down his phone once he arrived in Yang Ping’s office.

“You can just call Xiao Yang.”

Yang Ping modestly said.

Dean Xia waved his hand: “No, no, no, a professor is a professor. Look, I nearly had my phone explode because of the matter of adding more appointnts in the plastic surgery departnt. I’m not here for anything else. I just ca to let you know that I have turned away everyone who wanted to get an appointnt from . You should just do it as you please, not be disrupted or under any pressure.”

Just as Yang Ping was about to open his mouth to thank him, Dean Xia interrupted him: “No need to say anything. I understand the situation. Your Russian expert is your friend. We can’t let him be looked down on.”

Dean Xia drank all his tea in one go and, in a great hurry, left again.

—

In the office of Director Lan of the Plastic Surgery Departnt.

Director Lan, sitting cross-legged, is humming a song with a smile on his face.

“Director, should we think of a way to add more appointnts? If this continues, there will be trouble.” Director Lan’s assistant, Xiao Zhou, is quite worried.

All these patients are crowded around the plastic surgery office. People are arguing, complaining, posting about it on their monts, even calling the mayor’s hotline. It’s absolute chaos and becoming lively.

“Add more appointnts for what? We can’t add any more, no matter who cos asking. If they have the guts, they can scramble for the appointnts themselves. Don’t you understand the concept of scarcity marketing? The harder it is to get, the more on demand it becos. This rush will last longer. If we start adding appointnts, they will lose their high value. Ivan’s a world-class doctor who’s unreachable to even the richest people around the world. How can we just casually give more appointnts? It’s their rarity that makes them precious. Xiao Zhou, just you watch; soon, our departnt will trend on social dia because of this.”

“But, so many people are cursing us, saying we’re bureaucratic, we’re selfish, we’re ignoring patients’ needs—” Xiao Zhou becos more anxious as he goes on.

There’s currently a cacophony of criticism online.

“Let them curse. The more controversy, the hotter the topic becos. It’s all just hype. Don’t you understand? Do you think those celebrities who reveal disgusting scandals do it for fun? It’s all to attract attention. It doesn’t matter whether it’s praise or criticism, as long as they successfully attract attention, they win. Am I afraid of them cursing us? The harsher the criticism, the better the effect.” Director Lan snorts.

“I heard that the hospital leaders’ phones have been ringing off the hook with those asking for additional appointnts? Dean Xia has already gone to visit Yang Ping in Comprehensive Surgery. He’s probably going to add appointnts.” Xiao Zhou is still worried.

“Relax, don’t you know Yang Ping’s personality? How could he add appointnts just because of so phone calls? And how could Dean Xia use his authority to demand additional appointnts? If that were the case, that’s not Dean Xia’s way, and Yang Ping wouldn’t stay in Sanbo Hospital. You relax; they absolutely won’t add appointnts. Do you think a top-class world expert is soone they can casually ss with? These people are arrogant. They will give in to no one. Let’s just wait for these few appointnts to skyrocket in price, wait for us to trend, and once our reputation goes up, and we reveal a few classic cases, especially Teacher Sun’s case, our departnt just needs to wait and perform surgeries from morning till night.”

“We should focus our promotion on the three major points: public hospital, world-class, and the only one in China.”

“Won’t people think we’re bragging?”

“That’s precisely what we want, to brag so confidently that we don’t even turn a hair. That’s the real skill.”

“Director, how co these private hospitals are willing to pay to help train your dical commissioners? How co their teams are willing to take the trouble to help you?”

“This, you don’t understand. It’s called a circle of mutual benefit. I’ve spoken to them. Hanging up Ivan’s banner, no one but can do that. Anyone else doing that would not dare, nor is allowed to do. Boss Yunjian is smart, I’ve talked to him. They’ll help us gain popularity, then we’ll establish partnerships with them. Surgeries we can’t finish can be transferred to them. And surgeries of theirs that are too difficult or botched can be given to us to clean up. It’s a win-win, and we all make money.”

“Director, you are really amazing.”

“This is called operation. If you need to make money, you have to know how to operate.”