Zhou Weiwei and Huixingbai delivered the hype, of course, she had to use it.
The male celebrity on the plane earlier, with the impulsive behavior of his fans, and his subsequent control of the situation, was obviously preditated, first hitting a wave of trending topics. There would have been a second wave after exiting the station, interrupted by Xia Siyu’s appearance, but marketing accounts still posted it.
Huixing was adept at publicity stunts, and Wei Jingjing from Huixing also understood this principle. What’s most taboo in publicity stunts is stepping on others. Even if Xia Siyu really ridiculed that male celebrity, it shouldn’t appear in trending topics. Moreover, Xia Siyu mocking him elevated his status. This person was rely the least famous among "Qixing," and Xia Siyu was afraid he might attach himself to her for publicity.
So the first day’s trending topic was this male celebrity exiting the station, unexpectedly bumping into Xia Siyu who was returning to Yancheng. Xia Siyu was portrayed as a bewildered intruder rather than soone deliberately provoking. This kind of accidental appearance had a kind of contrasting cuteness that was quite popular.
The next day, Xia Siyu wore a mask given by fans, got coffee spilled all over her, and even helped a fallen female fan, which also trended. Publicity stunts need moderation and hook, if there’s a hook, bystanders can join in on the fun. That kind of 365-day-a-year trending on everything, from changing hairstyles to lipsticks, wanting even your basic needs to trend, is often the most off-putting.
Although as a film actor, it’s indeed not suitable to frequently appear on variety shows, to avoid the public having preconceived notions when seeing your face, making it hard to imrse in the movie role. However, appropriate exposure is still necessary.
Especially, Xia Siyu had a loss for a year, which indeed damaged her vitality. Although she wasn’t very opposed to sitting in the second row at events, if she could be in the first row, why settle for the back?
She ca to the entertainnt industry to wield influence, not to accept being forced to take a backseat. If she fades out in the future, she’ll exit gloriously, rather than struggling in the entertainnt circle, subject to people’s faces.
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When July’s raging heat cools, September brings clothes.
This was originally a poem from the ancient agricultural era, but it held a different aning for Xia Siyu.
The arrival of sumr ant many students were taking entrance exams, graduates were leaving and working hard, bidding farewell, while kids in other grades were joyfully welcoming the holiday.
Moreover, it also ant Xia Siyu was about to celebrate her twenty-ninth birthday.
Whether to throw a party for this birthday, Wei Jingjing had asked her before. After careful consideration, Xia Siyu chose to decline. At most, she planned to hold a live stream online.
On her twenty-seventh birthday, still at Huixing, Qin Baizhou hosted one for her. Now, she wasn’t lanting the end of her twenties but truly felt an urgency like a knife hanging over her neck:
She only had a year left for the thirtieth pact with Shang Feifei. Including the ti until the Gold Oscar award, there’s a year and eight months left.
The original agreent was before thirty, but last year her work halved, so it was extended another year.
The compromise was that Shang Feifei refused to acknowledge her Golden Phoenix award won by "Storm," and Xia Siyu didn’t recognize her Cannes Best Supporting Actress. The score between her and Shang Feifei was still zero to one.
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