Chapter 85 Advertisent, One Day Apart
Li Yan took the opportunity to invite Li Jie, Huang Ying, and Manager Zhao Chengyao for lunch together. Although he didn’t invest much effort in Jie Rui, because of the relationship between Li Jie and Huang Ying, he certainly hoped it would rise and improve. He also didn’t want to dampen the enthusiasm of Zhao Chengyao, who was capable of getting things done, because of any estrangent.
Returning to the company in the afternoon, Li Yan called in Luo Ling, who was responsible for market aspects, to his office to discuss the issue of product placent advertisents.
For this issue, Luo Ling was still sowhat conservative in her views. It wasn’t that she was unwilling or unable to develop advertisents; she simply felt that doing so with the company’s first project might make the company resentful. She suggested holding a eting to study it further.
Li Yan thought it made sense; he couldn’t make decisions solely by himself, so he convened a temporary eting.
When they heard the the of the eting was about placing advertisents in the movie "Springti Leaked," everyone’s reaction was quite significant. Position-wise, everyone supported it, but operation-wise, they hoped not to proceed so quickly. They suggested waiting until the company had enough brand appeal, as doing it now would make it seem like a one-ti deal.
As the market supervisor, Luo Ling felt it necessary to be clear in her statents. So, after everyone had spoken, she summarized, "President Li, our movie is firstly pressed for ti, and secondly, the script has gone through extensive modifications and improvents. The filming progress maintains a high efficiency daily. Even if we manage to secure advertisents now, the director’s placent will certainly feel awkward. That would ruin the viewing experience, potentially leading to audience criticism after the release, which would inversely affect the box office. After all... the box office is the main deal."
"That’s right. Our director, Zhou Yuan, can only be considered a new director, not Feng Xiaogang."
Jiang Xueyin also said, "From a company financial perspective, I hope we can have another avenue for revenue, but as a movie viewer, I detest product placent ads. It’s undoubtedly good to have advertising inco, but if the placent affects box office returns, it’s not just a matter of affecting fund recovery. It would further weaken our influence on distributors and cinema channels, which would be even more unfavorable in the future."
Li Yan praised, "Not bad. Even you are seeing more than just saving money."
Jiang Xueyin gave him a white-eyed glare, and everyone knowingly laughed; she, as the financial supervisor, was always spot-on in overseeing funds.
After a brief joke, Li Yan inquired, "Was Director Ning Hao considered a newcor when shooting ’Crazy Stone’?"
Everyone was taken aback, not understanding what he ant but still replied, "Of course he was. His influence only began with this project; especially by creating an incredibly high return with low cost, he drove the multi-thread narrative style, becoming a representative among the younger generation of directors."
"Hmm, I’m sure you’ve seen ’Crazy Stone.’ Do you rember the ’Don’t touch ’ car badge scene?"
In the film, the protagonist was driving downhill when a soda bottle dropped from a cable car above, shattering the windshield. Then, swearing at the sky in anger, they found the brakes insufficient, causing the parked car to roll downhill, crashing into a BMW parked below.
The BMW driver ca out exclaiming, "Damn it, high-tech! Unmanned driving!" then pointed to the big BMW logo close-up, "See this? Don’t touch !"
Nowadays, it might not seem great, but back then it was one of the movie’s jokes, at one point becoming a catchphrase. So when Li Yan ntioned ’Don’t touch ,’ everyone laughed.
After everyone finished laughing, Li Yan spoke seriously, "For the sa brand’s placent, in ’Tangshan Earthquake,’ Director Feng Xiaogang had the disabled protagonist run away for years of work and, in the early 90s, before this brand formally entered Yun Country’s market, drove it ho. Many didn’t notice it at all; those who did felt the plot was too fantastical and unrealistic. On the contrary, this codic placent was not only straightforward in giving a close-up but also left a deep impression due to the good scene design and added dialogue.
For another example, with the sa brand in ’Shadow Writer,’ an international director and big stars also placed advertisents, but it highlighted BMW’s powerful navigation features, integrating with the plot without making people resent it, thus rembering its functionality."
Everyone quieted down, looking at Li Yan with a bit more admiration. Initially, as Li Yan spoke, while everyone seed serious about the eting, inside they felt disdain, thinking Li Yan was only thinking about making money without a long-term vision. Now they understood he wasn’t just motivated by a whim to make money but had thought deeply about how to do it well! There has been investigation, planning.
"President Li, I understand your point now. We don’t have to adopt the attitude against placent; what we need is value, and while placing adverts smoothly, we should avoid causing resentnt!" Luo Ling re-made her decision based on Li Yan’s comparisons of three effects with the sa brand. Most others agreed as well.
"Exactly, we don’t want the audience counting brands and ads. Let’s create a few refined ones! Which ones to include shouldn’t be based on what we can secure, but on which industry is worth pursuing! Carefully read the script first, list the essential props used in it, and then select among them to secure ads. As you know, our filming progress is highly efficient, so speed is essential!"
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