Pretty
Min Ji-na's 'Your Touch' challenge video was released.
Kim Junho showed an effective mix of the original footage and the AR-created one, clearly conveying what Next Planet was aiming to achieve.
At the sa ti, he showcased a fantasy-like directing ability, as if to claim that this is the most beautiful mont in Min Ji-na's life.
[Your Stage. Your Story. Your Ti.]
The video ended.
"Hey! Park Jihoon, what are you watching right now?"
Break ti after the third period.
When the male student turned around, a female classmate in the sa class was smiling brightly at him.
"Watching YouTube. It popped up in Shorts."
"You like 'Your Touch,' huh? I like that song too."
The girl approached naturally and bent over slightly. Her hair brushed against the boy's cheek as she did.
The boy tried to hide his racing heart by pretending not to notice, staring only at the screen.
The girl casually took one of the earphones from the boy's ear and put it in her own.
The boy still focused only on the screen.
"What's this?"
"The 'Your Touch' challenge."
Though he sounded a little curt, the boy kindly explained.
"Did you just watch it because this unni's pretty?"
"Uh... No! Seriously, she looks just average to ."
"I want to try the 'Your Touch' challenge too. You get to be the main character of a music video. It seems kind of romantic."
The boy thought to himself several tis.
'Should I ask her to go with ? Should I tell her that I'll make her the star of a music video?'
But he couldn't muster up the courage and swallowed his words.
At that mont, the girl leaned closer and whispered in his ear.
"Shall we go together?"
That evening, the boy ran to his older sister's room, who was three years older than him.
"Nuna, nuna! I need your help."
When he explained what happened today, his sister, now a college freshman, jumped out of bed.
She ran to their eldest sister's room, calling out.
"Unni, big news! Jihoon is going on a date!"
Their eldest sister, who was eight years older than the boy, flung her door open.
"What? Our youngest is going on a date? With who? Is she pretty?"
The boy had told his younger sister because he was a bit intimidated by the oldest, but now she was in on it.
The eldest pulled the boy's head toward her.
"What's with your hair? Why is it so ssy? Jihye, take him out tomorrow and get that hair sorted out. Do you have clothes?"
"I have clothes."
"Not your usual stuff... Ugh! Forget it. It's not like you have anything decent. Jihye, buy him so new clothes too."
Eldest sis transferred money to little sis's account, flaunting her financial power as a working woman.
With his sisters' help, the boy's first ever date happened.
They say first love is sad because it doesn't last, but it will remain beautiful in mory.
***
I was checking the real-ti response to Min Ji-na's challenge video.
Is this when you use the term "a foregone success"?
Comnts were pouring in on the video.
"Division director, we're super, super, super, super, super successful. Here! I'll start my report, so don't be surprised and listen well."
"I already checked the view count climbing, so is there more to be surprised about?"
"Yes, of course."
Choi Hyena bead brightly.
"First, our ticket reservation rate has more than doubled. We're already in the hundreds for challenge applicants."
"That's within expectations."
"Do you think I'd make a fuss over just that?"
She does tend to get excited, after all.
"Division director, you know RYUN, right?"
"The singer who used to be in CSB and now works solo?"
"Yes, exactly."
"Don't tell ... a singer as big as RYUN applied to the challenge?"
Choi Hyena nodded vehently.
RYUN wasn't a top-tier singer, but he had a strong teenage fanbase and was a popular artist, known for his sweet voice.
Sure enough, he suited 'Your Touch' perfectly.
It was calculated that if Min Ji-na's video went out and the challenge beca active, other singers or actors would join in.
But for a well-known singer to jump in this quickly, rather than so naless rookie—it was a surprise.
"Division director, you should thank Ji-na unni. This is all thanks to her doing the challenge perfectly."
There was no denying it. I should say thank you later.
External Business Division director Lee Ji-young ca to see .
She, too, was grinning just as widely as Choi Hyena.
"Division director, the 'Your Touch' music video challenge is amazing! Thanks to it, the 'Your Touch' pop-up store and photospot are likely to hit it big too."
The outcos for the External Business Division were expected to rise along with it, so no wonder she was thrilled.
She shared the progress. Since she'd handle things herself, there was nothing for to get involved with.
If the pop-up store and photospot succeeded after the challenge, at least for six months, visitor numbers at Next Planet should be strong.
According to Choi Hyena's report, from next week, daily visitors would once again break through the 1,000 mark.
That ans numbers lost to the heat have all been made up.
The in-house anonymous ssage board's reaction was positive as well.
[What's the Reform Division director's deal, anyhow? Everything he touches succeeds.]
[This ti's idea was really good. I've watched that music video a hundred tis.]
[I can't accept it. Lee Hyunmin only relied on female looks. Both Lee Yunjung and Min Ji-na are pretty, that's all.]
[They did use pretty girls, but it worked because the overall plan was good. You're probably with the Vice CEO's faction, right?]
[Heard the External Business Division is rating this very highly.]
[How can there be so many people in this heat? Amazing it works.]
I'm in a good mood. I feel a smile blossom on my lips. But that's as far as enjoynt of achievent goes.
It's ti to prepare for my next step.
Recently, I started watching an animation series, 'Heartpang,' said to be the most popular among young girls these days.
The 'Heartpang' series tells stories of the fairies of emotion who leave the fairy world to live on Earth.
Interestingly, the company holding the IP pumped out so much character rchandise that parents called it 'Bankruptcy-pang'.
That's the power of IP. Sothing Next Planet doesn't have.
I also checked out 'High-Chabot,' an animation full of transforming robots for boys.
Not only that, but I played the 〈Poxmon〉 series and 〈Roblox〉 gas as well.
Why am I doing this?
Park Seok-min, the team leader, declared he wanted to understand children's hearts better for a new parade plan. That's why he was eager to watch and experience what kids like.
It sounded like a good idea, so I started following along.
But it's not my thing. Honestly, it's really tough to watch.
Well, I did enjoy 〈Poxmon〉. I played it as a kid myself.
"Ugh..."
When I sighed, Choi Hyena let out the sa sigh next to . She, too, was suffering as I was.
"Division director, do we really have to go this far?"
"Honestly, I don't know either."
"Ugh... I just can't watch kids' stuff, it's not my style. You know, weirdly, Junho-nim was enjoying it so much yesterday. Maybe because his ntal age is like a kid's or sothing..."
If it's Kim Junho, I can see that.
But yesterday? Yesterday was Sunday. Does that an they were together?
Park Seok-min has recently been visiting Shin Miyoung, team leader of the Marketing & PR Team, quite a lot.
She's a mother of two, so she's bound to know more about this stuff than us.
Park Seok-min even went to a daycare center for advice.
I went with Choi Hyena to the Event & Performance Team's training site.
Park Seok-min was shouting to the parade mbers.
"Co on! Clap bigger! And hello! Don't just say it once—do hello, hello, hello! You have to repeat it two or three tis."
He was teaching the mbers how to respond when making eye contact with kids.
Kids aged 3–7, with their limited working mory, struggle to process complex info all at once.
So you have to repeat simple sounds and actions like "clap clap clap", "hello, hello" so they can take it in and react easily.
Different from his usual serious self, Park Seok-min struck cute poses and used a soft tone.
"Shall we take a picture together? Hey, Hyena nuna says she wants to say hi, can you say 'hello'?"
Choi Hyena comnted, looking pleased.
"Watching the team leader act all cute like a child with those muscles... he's kind of adorable. I want to put a pretty headband on him."
"The gap from his usual vibe is huge. I'd believe he's a professional actor. I wonder how much he's practiced? He really is soone who can do anything."
"I should ask Junho-nim to film videos of the team leader in his normal and suited-up looks, plus how he is now, and make a video compilation. I bet it'd be a hit with won in their late twenties."
Suddenly, I rembered the 'Next Planet Company Life White Paper' project that Executive Vice President Kim and forr Business Strategy Team leader Lee Siwon had suggested.
I rejected it because it seed too forced. But maybe if we stack up this kind of content, it'd be alright.
Sothing to consider later.
Park Seok-min was doing great. He had things he wanted, but he put up with it and did what I needed him to do.
I really appreciate that.
But it still wasn't enough. We needed content that would truly satisfy very young children.
From here on is my territory. I have to get it done.
After work, I went ho. Even while showering, the thought of having to help Park Seok-min by creating sothing new gnawed at .
What else could there be?
Sleep started to overtake . No, I can't sleep yet.
I turned on so YouTube videos. I had to check out the gaplay channels kids love.
They were playing 〈Roblox〉. Why is this so popular with kids? The graphics are clunky, and the gas are pretty low quality.
But kids have short attention spans, so maybe the plus is that they get to play all sorts of gas for free.
That's not sothing we can apply, so pass.
Customizing your avatar could be applied a bit, but it's not our main thing, so skip.
As I watched, I realized that the most popular gas are basically role-playing, skits.
Things kids can't do in real life—like becoming a mom and taking care of a baby, running a pizza shop, or being a police officer—they can do in 〈Roblox〉.
Isn't this just like moving the pretend gas we used to play with friends into a video ga?
Wait.
If we bring this format to our content and apply it to parades and performances, sothing could work.
***
Min Ji-na checked her own challenge video.
The video Kim Junho made was like magic. The real her and the music video heroine version of her alternated on screen.
'He did so well. I have to thank Junho-nim later.'
She checked the comnts too. There were so many it was hard to go through them all.
'Hyunmin oppa owes a thank you.'
She watched the highlight part of the song, where the moves she had prepared ca up.
'Seeing it with my own eyes is really embarrassing... I can't watch anymore.'
She also checked the footage Lee Hyunmin had shot directly.
Of course, it couldn't compare to Kim Junho's edited video, but there was an unpolished charm to the raw footage.
She watched the highlight scene.
'Huh? What's that? Did I hear wrong?'
She replayed that section to listen more closely.
Amidst the crowd's shouts, she first heard Lee Yunjung's voice.
[Division director, at this level, jina unni is literally forcing everyone here to look at her. She's really so pretty...]
[Yeah. She's pretty.]
A gentle smile crept onto her lips.
'What? Did he just say I'm pretty? Not that he ever would to my face.'
She rewound to that part again.
[Yeah. She's pretty.]
Until she fell asleep in bed, she replayed it dozens, maybe more than a hundred tis.
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