Mid-July, Zhonghai.
Although the developnt of "Abab’s True Story" was still ongoing, Chen Ba had already left Jiangning, driving to the headquarters of Zhonghai Mirage Electronics.
There was a big event today!
After a long wait, Mirage Electronics was ready to launch a 7090Ti graphics card for the PC market.
Of course, launching is just launching...
Holding a launch event was rely to inform gars that a new player had arrived in the graphics card market—Mirage Electronics. As for when this card nad "Sword God 7090Ti" would be available for purchase, that was still unknown.
All the paraters were in order.
After all, as Mirage Electronics’ first graphics card, they were certainly sincere in terms of the materials used, and the expected pricing was quite aggressive.
Other companies’ products with the sa core frequency and mory specs were priced at eight or nine thousand, whereas Mirage Electronics’ 36G version of "Sword God 7090Ti" was only 6499 yuan!
"This good a deal?"
Guo Mo, who stumbled upon this news, hadn’t planned on buying a new graphics card, but this price was really tempting.
After all, getting a 7090Ti for 6500 was almost two thousand cheaper than competitors; it’s hard to say it wasn’t enticing.
Just as well, the 60 series graphics card he was using was sowhat outdated, and he could seize this opportunity to upgrade to the 70 series.
After making up his mind, Guo Mo imdiately opened Xianyu Digital’s hopage, planning to purchase a "Sword God" graphics card.
Who knew...
This thing was only available for pre-order now, and there was no stock at all! And even for pre-orders, Xianyu Digital’s custor service couldn’t guarantee a specific delivery date.
"Dear, due to insufficient production capacity and the need for multiple rounds of testing and stress testing for new products, please understand..."
The explanation Xianyu Digital gave was that as a new brand and player in the graphics card field, Mirage Electronics had serious production challenges. Even if NVIDIA and AMD provided enough chips, they still couldn’t produce.
Having stockpiled two thousand graphics cards for the initial batch was already good enough!
In fact...the truth was far more brutal than Guo Mo imagined. The first trial production batch of Mirage Electronics’ "Sword God 7090Ti" only had 167 pieces.
Yes, 167 pieces!
The first batch barely made two hundred, and the second batch under five hundred, with these two batches either being given away to ga studios dostically and internationally or used for extre testing or stress testing - in any case, consurs couldn’t buy them.
Chen Ba also realized this problem, so he demanded that the third batch of "Sword God" graphics cards must try to et market demand, with no less than 2000 pieces!
Then ca the fourth batch, no less than five thousand pieces...
After finishing the fourth batch, they could probably take a break and consider the next flagship "Sword Saint" series and the "Sword Demon," "Swordswoman" series graphics cards.
After all, the Sword God is a top flagship card with a high price and high configuration, and market demand may not be big. Producing six to seven thousand pieces should be sufficient to sell.
"The Sword God is a high-end card, demand is not that high, plus this is the first ti Mirage Electronics is making a graphics card, so many consurs don’t trust the craftsmanship and design, and sales might be low, so just do a bit casually."
Chen Ba instructed: "For the first entry into the graphics card field, you should focus more on building the ’Swordswoman’ series represented by 7060 and 7060Ti."
This is the main force for shipnts!
Joking aside, every year when new graphics cards are released, it seems like online chatter focuses intensely on the 90 and 80 series, talking about squeezed toothpaste configurations, reverse upgrades, and so on, the hype is unprecedented.
But in reality, the main contributors to sales every generation are essentially these two cards, 60 and 60Ti. On the AMD side, it’s the X600 series.
Anyway, graphics cards in the 2000-4000 price range always sell the most.
Chen Ba believed the main high-end flagship "Sword God" series cards could be treated casually. If Mirage Electronics wanted to establish itself in the PC hardware field, the "Swordswoman" series was definitely the trump card!
"We are new players, making graphics cards for the first ti, without many loyal fans or supporters, so opening up the market, the best strategy is low price..."
"Sure!"
Chen Ba agreed: "Exchanging market and sales for low prices, this approach is no problem. We are a new brand, the first ti we have to give consurs so benefit."
Forget about making money, the first ti entering this market, Chen Ba’s requirent for Mirage Electronics was "don’t lose too much money."
That’s right!
Slightly offering so benefits, even selling close to cost price while losing so shipping fees, was acceptable. After all, for a new brand to rise, it firstly needs to sell the graphics cards, right?
No discount in price, the brand doesn’t have the faith backing of sothing like "Daren Shuo," why would consurs buy your card?
"By the way, President Chen!"
"Once our graphics cards are released, they will definitely be bought by many for testing, and the testing thods, apart from stress testing and rendering, will probably be playing gas..."
At this point, several senior executives at Mirage Electronics showed knowing smiles, all looking at the leader, Ba, in unison.
With a new graphics card in hand, wouldn’t it be necessary to play so gas to test fra rate changes and heat conditions?
What gas to play?
Among the popular gas on the market, except for those from Tencent and Pig Factory, they mostly ca from Tianba Studio, which is a sister company to Mirage Electronics.
So, the question arises.
Everyone is family, after all, working for Ba in the end, so isn’t it okay to take care of our own people?
A card with the sa specs, frequency, and mory as mine, I sell it cheaper. When playing "Star Emperor 2" or "Cultivation Fantasy," "Speeding Frenzy," "Marble Storm," etc., the fra rate is higher than yours, so shouldn’t it sell well?
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