(Anti-theft asure, will be released tomorrow.) Abstract: With the advancent of technology and the coverage model of smart networks, the rise of the gaming industry in recent years has been witnessed by the public. The dissemination thods of gas are no longer confined to rigid promotional modes, and the influence of gas has gradually expanded to all aspects of life. Correspondingly, ga companies must continuously integrate resources, innovate and iterate, and improve performance in line with the rapid developnt of the era. A diversified strategy precisely aligns with the planning needs and developnt goals within the gaming industry. In the context of economic globalization, a diversified strategy as the primary mode for corporate developnt is also applicable to ga companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of diversified strategies on the performance of ga companies.
Keywords: Diversified strategy; Ga company; Performance; Impact; Sanqi Mutual Entertainnt Company
A diversified strategy is a market strategic approach adopted by a company during its operational process to occupy more new markets and expand existing ones. It is also a strategic blueprint that helps an enterprise avoid risks encountered in operating a single business by selectively and proactively entering new business fields. Applying a diversified strategy to a ga company can effectively improve the company's performance, bringing the company's developnt from quantitative to qualitative changes.
1. Macroscopic Background of Diversified Strategy
Entering 2021, under the effective control of the pandemic by the state, people's lives have returned to normalcy, and the economy and culture have shown a great montum of recovery. On April 30, 2021, according to relevant data released by the National Bureau of Statistics, the developnt of the national cultural industry had basically returned to pre-pandemic levels [1]. For the gaming industry, which holds a large proportion in the cultural sector, this is very favorable news. Although the pandemic did not significantly affect the gaming industry, the inability to conduct offline activities has always affected the performance of ga companies. The recovery of the cultural industry ans, for most ga companies, that the significant developnt and prosperity of the cultural industry can promote more ga companies to embark on a path of continuous developnt [2].
Since the outbreak of last year's pandemic to the current stabilization, the state has issued relevant policies from multiple aspects such as finance, systems, and finance to support the developnt of the cultural industry. Although the pandemic has hindered people's travel, it cannot curb the spread speed of the online network. The ergence of more and more new dia propelled the developnt of the cultural industry during the pandemic prevention and control period. However, the fierce competition in the cultural industry is caused by many enterprises eager to enter the online market. Many traditional offline enterprises could not withstand the pandemic's impact and were eliminated by society. Nevertheless, in just these two years, many cultural industries successfully transford, mostly relying on diversified strategy models to accelerate transformation and upgrading, and also yielded significant gains during the pandemic prevention and control period with significantly improved consur levels, acquiring more diversified developnt models and funding inco channels, such as the transformation Sanqi Mutual Entertainnt made during the pandemic prevention and control period, which is worth emulating by most ga companies [3].
2. Analysis and Classification of Diversified Strategy
(a) Simple Analysis of Diversified Strategy
The diversified strategy was proposed by the father of strategic managent, Igor Ansoff. In his book "Corporate Strategy," he ntioned the classification of diversified strategies. This globally influential strategic model has been involved in the managent policies of many countries, leading every large and small enterprise today to strive for a place according to the developing model of diversified strategies [4].
(b) Classification and aning of Diversified Strategy
Diversified strategies are divided into four types: horizontal diversification, vertical integration, concentric diversification, and comprehensive diversification. The four different models derived from diversified strategies also have various anings. Horizontal diversification refers to the enterprise utilizing the original conditions provided by the market to produce new products that et new user demands, thereby driving market consumption. Vertical integration ans the enterprise develops vertically based on its developnt status, penetrating other market areas via the product industry chain to seek new consurs. Concentric diversification focuses more on the innovation of existing technologies, which require the production of new products within the original production range, realizing the entire process through the transformation of existing technologies. Comprehensive diversification emphasizes more on the expansion of business scope changes, requiring the enterprise to expand the business scope in connection with factors related to its own products such as raw materials, technology, and market [5].
3. Impact of Diversified Strategy on the Performance of Ga Companies
In the operational process of all ga companies, the impact of the diversified strategy on company performance is uniformly divided into two parts: changes in the operational model and shifts in strategic planning. Through changes in these two parts, effects gradually produce and drive the company's performance improvent. The impact brought by diversified strategies is multifaceted. This paper will analyze and study the impact of diversified strategies on the performance of ga companies using Sanqi Mutual Entertainnt Ga Company as an example [6].
(1) Changes in the Operational Model
Currently, the main operational scope of Sanqi Mutual Entertainnt Ga Company is quite broad. This also relies on the advantages brought by diversified strategies. The company's business not only involves the operation of interactive entertainnt, but also independently handles the research and distribution of mobile gas and web gas. In recent developnts, it has continuously innovated by keeping up with the era's technology, expanding the market layout into film, animation, and the two-dinsional space, and shaping its market culture industry chain in music, VR technology, and various live entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company was founded in 1995. However, the developnt path in the early stage was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise, initially not involved in the operation of industries like gaming and entertainnt, constantly facing the risk of being devoured by the market. Nonetheless, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company went public in 2011. Yet, with poor managent in the later period and contraction in the market, Sanqi Mutual Entertainnt couldn't escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired 60% of the shares of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although nominally acquired, for Sanqi Mutual Entertainnt, this was a developnt opportunity worth seizing. Both companies completed asset restructuring in various industries through multilateral cooperation. It's noteworthy that the strategy that Sanqi Mutual Entertainnt had been operating began to show its prominence at this ti. Sanqi Mutual Entertainnt Company transford from a single modern cultural creative company before being acquired into a dual-focused listed company engaged in advanced manufacturing and modern cultural creativity. Correspondingly, the company's operational strategy of Sanqi Mutual Entertainnt also underwent changes, with the original cultural creative industry covering the business scope.
User Comments
0 comments from readers