(Anti-theft, will be published later.) Abstract: With the advancent of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the public. The ans of disseminating gas no longer adhere to rigid promotional thods, and the influence of gas has gradually expanded to all aspects of life. Correspondingly, gaming companies also need to continuously integrate resources, innovate, and enhance performance in response to the rapid developnt of the tis. Diversified strategies precisely cater to the planning needs and developntal goals within the gaming industry. Against the backdrop of economic globalization, diversified strategies as the preferred developnt model for enterprises are equally applicable to gaming companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of diversified strategies on gaming company performance.
Keywords: Diversified strategy; Gaming companies; Performance; Impact; Sanqi Mutual Entertainnt
Diversified strategy is a market strategy approach taken by enterprises during their operations to capture new markets and explore new markets. It is also a strategic planning thod an enterprise uses to avoid risks encountered during the operation of a single business and to strategically and preparedly enter new business fields. Applying diversified strategies to gaming companies can effectively enhance company performance, bringing a transformation from quantitative to qualitative changes in the developnt of gaming companies.
1. Macro Background of Diversified Strategy
Entering 2021, with the effective control of the pandemic by the state, people's lives returned to normalcy, and the economic and cultural situation presented a great recovery. On April 30, 2021, according to the relevant data released by the National Bureau of Statistics, the developnt of the national cultural industry basically recovered to the pre-pandemic level [1]. This is very favorable news for the gaming industry, which accounts for a significant portion of the cultural industry, even though the pandemic did not severely impact the gaming industry. The inability to conduct offline activities has always affected the performance of gaming companies. Through the warming of the cultural industry, it ans for most gaming companies that the great developnt and prosperity of the cultural industry can promote and drive more gaming companies to embark on a path of sustainable developnt [2].
From last year's pandemic outbreak to the current stabilization, the state has introduced relevant policies in various areas such as finance, systems, and finance to support the developnt of the cultural industry. Although the pandemic obstructed people's travel, it could not control the spread of the online network. More and more new dia have erged to drive the developnt of the cultural industry during the pandemic control period. However, as all companies are striving to enter the online market, the competitive environnt within the cultural industry has beco very fierce. Many traditional offline enterprises couldn't withstand the impact of the pandemic and were eliminated by society, but within these short two years, many successfully transford cultural industries erged. These enterprises mostly relied on diversified strategy models to accelerate transformation and upgrading, gaining significant profits and diversified developnt models and revenue channels during the significant increase in resident consumption levels during the pandemic control period. For instance, the transformation made by Sanqi Mutual Entertainnt during the pandemic is worth emulating by most gaming companies [3].
2. Brief Analysis and Classification of Diversified Strategy
(1) Brief Analysis of Diversified Strategy
Diversified strategy was proposed by the father of strategic managent Igor Ansoff, who ntioned the classification of diversified strategies in his book "Corporate Strategy". This globally influential strategic model is involved in the managent guidelines and policies of multiple countries, so much so that today, all enterprises, big and small, strive to have a place according to the developnt model of diversified strategy [4].
(2) Classification and aning of Diversified Strategy
There are four types of diversified strategies: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The anings of the four different models derived from the diversified strategy also vary. Horizontal diversification refers to enterprises using the original market conditions to produce new products that et new user needs, thereby driving market consumption. Vertical integration refers to enterprises deriving vertically based on their developnt situation, using the product industry chain to penetrate other market fields to seek new consurs. Concentric diversification places more emphasis on the innovation of existing technology, requiring the production of new products within the existing production scope, realizing the whole process through the transformation of existing technology. Conglorate diversification emphasizes expanding the operational scope, requiring enterprises to connect related raw materials, technology, market, and other factors with their products to expand the operational scope [5].
3. Impact of Diversified Strategy on Gaming Company Performance
It can be said that in the operation process of all gaming companies, the impact of diversified strategies on gaming company performance is uniformly divided into two parts: the change of operation mode and the shift of strategic planning. The influence brought about by these two changes gradually brings about effects that boost company performance. The diversified strategy has multiple impacts. This paper will take Sanqi Mutual Entertainnt Ga Company as an example to analyze and study the impact of diversified strategies on gaming company performance [6].
(1) Change of Operation Mode
At present, the main operation scope of Sanqi Mutual Entertainnt Ga Company is very extensive, which is also the advantage brought by diversified strategy. The company's business involves not only interactive entertainnt operations, but also it has fully taken over the developnt and distribution of mobile gas and web gas under Sanqi Mutual Entertainnt Ga Company. In recent years, it has constantly innovated by keeping pace with technology to broaden the market to include film and television and secondary ani layout. It is also shaping its entertainnt industry chain in music, VR technology, and various live broadcasts and other pan-entertainnt businesses.
In 1995, Sanqi Mutual Entertainnt Ga Company was established, but the initial developnt path was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise and initially, Sanqi Mutual Entertainnt's industry chain did not involve ga and entertainnt industry operations, always facing the risk of being swallowed by the market. However, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company got listed in 2011. But with poor operations in later stages and market contraction, Sanqi Mutual Entertainnt ultimately did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired 60% of the shares of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although nominally it was an acquisition, for Sanqi Mutual Entertainnt, it was an opportunity worth seizing. The two companies completed the asset restructuring of various industries through multi-party cooperation. It is worth ntioning that the exhibition strategy that Sanqi Mutual Entertainnt has always operated was already beginning to show its prowess at this ti. Sanqi Mutual Entertainnt Company transitioned from a single modern cultural and creative company before the acquisition to today's dual-main business listed company integrating advanced manufacturing and modern cultural creativity. Correspondingly, changes also took place in the company's operational strategy, the business scope covered by the original cultural creativity industry.
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