(Anti-theft, will be sent later.) Abstract: With the advancent of technology and the coverage model of intelligent networks, the rise of the ga industry in recent years is evident to all citizens. The dissemination of gas no longer sticks to rigid promotional thods, and the influence of gas has gradually expanded to all aspects of life. Correspondingly, ga companies also need to continually integrate resources, innovate, and update with the rapid developnt of the tis to improve performance. Diversification strategy aptly caters to the planning needs and developnt goals within the ga industry. Against the backdrop of economic globalization, diversification strategy, as the preferred model for enterprise developnt, is also applicable to ga companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of diversification strategy on the performance of ga companies.
Keywords: Diversification strategy; Ga companies; Performance; Impact; Sanqi Mutual Entertainnt Company
Diversification strategy is a market strategy thod that enterprises adopt in the operation process to occupy and explore new markets more broadly. It is also a strategic plan used by enterprises to enter new business fields with specific targets and preparations to avoid risks encountered in operating a single business. Applying diversification strategy practically to ga companies can effectively improve company performance, bringing about a transformation from quantitative to qualitative changes in the developnt of ga companies.
1. The Macro Background of Diversification Strategy
Entering 2021, under the effective control of the pandemic by the state, people's lives have returned to normal, and the economic culture shows a promising recovery trend. On April 30, 2021, according to data released by the National Bureau of Statistics, the developnt of the national cultural industry has basically returned to pre-pandemic levels [1]. This is very favorable news for the ga industry, which holds a large proportion in the cultural industry. Although the pandemic did not significantly affect the gaming industry, the inability to hold offline activities always impacted the performance of ga companies. The warming of the cultural industry indicates that for most ga companies, it ans that the great developnt and prosperity of the cultural industry can promote more ga companies to embark on the path of sustainable developnt [2].
From last year's outbreak to the current stabilization of the pandemic, the state has issued relevant policies to support cultural industry developnt from various aspects such as finance, systems, and finance. Although the pandemic halted people's travel, it could not control the speed of online network dissemination. More and more new dia erged, driving cultural industry developnt during the pandemic prevention period. However, due to various enterprises vying to enter the online market, the competitive environnt within the cultural industry is extrely fierce. Many traditional offline enterprises could not withstand the impact of the pandemic and were eliminated by society. But in the short span of two years, many successfully transford cultural industries also erged. These enterprises largely relied on diversification strategy models to accelerate transformation and upgrading, reaping considerable benefits even during the pandemic prevention period of significantly increased resident consumption levels, obtaining more diverse developnt models and inco channels. For example, Sanqi Mutual Entertainnt's transformation during the pandemic prevention period is worth learning from by most ga companies [3].
2. Brief Analysis and Classification of Diversification Strategy
(1) Brief Analysis of Diversification Strategy
Diversification strategy was proposed by Igor Ansoff, the father of strategic managent, ntioned in his book "Corporate Strategy." This influential strategic model is involved in managent policy guidelines in many countries, resulting in every enterprise, regardless of size, seeking a place according to the developnt model of diversification strategy today [4].
(2) Classification and aning of Diversification Strategy
Diversification strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and overall diversification. The four different model anings derived from diversification strategy also vary. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that et new user needs, thereby driving market consumption; vertical integration refers to enterprises deriving vertically based on their developnt status, using the product industry chain to penetrate other market fields to seek new consur targets; concentric diversification focuses more on innovation of existing technology, requiring new product production within the original production range, achieving the process through the transformation of original technology; overall diversification focuses more on expanding changes in the business scope. Enterprises need to link related raw materials, technologies, and markets to their products to expand the business scope [5].
3. Impact of Diversification Strategy on the Performance of Ga Companies
It can be said that in the operational process of all ga companies, the impact of diversification strategy on ga company performance is uniformly divided into two parts: changes in the operation model and shifts in strategic planning. The effects gradually generate from these two parts, driving the performance improvent of the company. The impact brought by diversification strategy is multi-faceted. This paper will analyze and study the impact of diversification strategy on the performance of ga companies, taking Sanqi Mutual Entertainnt Ga Company as an example [6].
(1) Changes in the Operation Model
At present, the main operation range of Sanqi Mutual Entertainnt Ga Company is quite extensive, which is also an advantage brought by diversification strategy. The company's business not only involves the operation of interactive entertainnt, but Sanqi Mutual Entertainnt Ga Company also wholly undertakes the research and distribution of mobile gas and web gas. Moreover, in recent years, along with technological advancents, it continues to innovate, expanding the market to layout film and ani ACG, shaping the market cultural industry chain belonging to Sanqi Mutual Entertainnt Ga Company in music, VR technology, and various live streaming and other pan-entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company was established in 1995, but the initial developnt path was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise, and initially, the industry chain of Sanqi Mutual Entertainnt did not involve the operation of gas and other entertainnt industries, facing the risk of being swallowed by the market at any ti. However, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company was listed in 2011. However, accompanied by poor later-stage operations and market shrinkage, Sanqi Mutual Entertainnt eventually did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired 60% equity of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although it was nominally acquired, for Sanqi Mutual Entertainnt, this was a developnt opportunity worth seizing. The two companies completed asset restructuring of various industries through multi-faceted cooperation. It is worth ntioning that the operational strategy that Sanqi Mutual Entertainnt has been implenting had already begun to show its edge at this point. Sanqi Mutual Entertainnt Company transford from a single modern cultural creativity company before the acquisition to a dual-primary business listed company with advanced production manufacturing and modern cultural creativity in parallel. Correspondingly, the operational strategy of Sanqi Mutual Entertainnt Company also underwent changes, and the business scope covered by the original cultural creativity industry...
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