(Anti-theft, will be sent later.) Abstract: Along with the advancent of technology and the coverage model of smart networks, the rise of the gaming industry in recent years has been witnessed by the public. The dissemination thods of gas are no longer confined to rigid promotion styles, and the influence of gas has gradually extended to various aspects of life. Correspondingly, ga companies also need to continuously integrate resources, innovate, update, and improve performance with the rapid developnt of the tis. Diversified strategy fits well with the planning needs and developnt goals within the gaming industry. In the context of economic globalization, diversified strategy as the preferred mode of enterprise developnt is equally applicable to ga companies. This article exemplifies Sanqi Mutual Entertainnt Company to illustrate the impact of diversified strategy on ga company performance.
Keywords: Diversified strategy; Ga company; Performance; Impact; Sanqi Mutual Entertainnt Company
Diversified strategy is a market strategy approach adopted by enterprises during operations to occupy new markets and explore new market opportunities. It is also a strategic planning thod for enterprises to enter new business fields with targeted preparation to avoid risks encountered in operating a single business. Applying diversified strategy to ga companies can effectively enhance company performance, bringing about a process of transformation from quantitative to qualitative changes in the developnt of ga companies.
1. Macro background of diversified strategy
Entering 2021, with the effective control of the pandemic by the governnt, people's lives have returned to normal, and both economy and culture show promising signs of recovery. On April 30, 2021, according to data released by the National Bureau of Statistics, the developnt of the national cultural industry has basically returned to pre-pandemic levels[1]. This is very favorable news for the gaming industry which occupies a significant portion of the cultural industry. Although the arrival of the pandemic did not greatly impact the gaming industry, the inability to hold offline events always affects the performance of ga companies. The recovery of the cultural industry implies that the significant developnt and prosperity of the cultural industry can drive more ga companies to continue their developnt path[2].
From the outbreak of last year's pandemic to the current stabilization, the governnt has issued policies from multiple aspects such as fiscal, institutional, and financial support for the developnt of the cultural industry. Although the pandemic has obstructed people's travel, it cannot control the spread of the online network. More and more new dia have erged, driving the developnt of the cultural industry during the pandemic prevention period. However, the fierce competition environnt within the cultural industry is due to the eagerness of enterprises to squeeze into the online market. Many traditional offline enterprises have been eliminated by society due to the pandemic, but nurous successfully transford cultural industries have erged within this short two-year period. These enterprises largely rely on diversified strategy models to accelerate transformation and upgrading, and they have achieved significant growth during the pandemic prevention period when consur levels have significantly improved, gaining diversified developnt models and revenue channels. For example, the transformation undertaken by Sanqi Mutual Entertainnt Company during the pandemic prevention period is worth emulating by most ga companies[3].
2. Overview and classification of diversified strategy
(I) Overview of diversified strategy
Diversified strategy was proposed by the founding father of strategic managent, Igor Ansoff. In his book "What is Corporate Strategy", he ntioned the classification of diversified strategy. This world-influencing strategy model has been involved in the managent guidelines and policies of multiple countries, leading to every enterprise seeking a place following the developnt model of diversified strategy today[4].
(II) Classification of diversified strategy and its aning
Diversified strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The four different modes derived from diversified strategy have different anings. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that et users' new demands, thereby driving market consumption; vertical integration refers to enterprises deriving vertically based on their developnt situation, seeking new consumption targets by infiltrating other market fields through the product industry chain; concentric diversification emphasizes innovation of existing technology, needing to produce new products within the existing production range, achieving this through the transformation of existing technology; conglorate diversification emphasizes expanding the range of operations, enterprises need to consider factors related to raw materials and technology as well as markets correlated with their products to expand the business scope[5].
3. The impact of diversified strategy on ga company performance
In the operation process of all ga companies, the impact of diversified strategy on ga company performance is uniformly divided into two parts: the change of operational mode and the shift of strategic planning. From these two parts of the transformation, effects gradually erge, driving the improvent of company performance. The impact brought by diversified strategy is multi-faceted. This paper will analyze and study the impact of diversified strategy on ga company performance, taking Sanqi Mutual Entertainnt Ga Company as an example[6].
(1) Change of operational mode
Currently, Sanqi Mutual Entertainnt Ga Company's main operation scope is quite extensive, which is an advantage brought by diversified strategy. The company's business involves not only interactive entertainnt operations but also undertakes the developnt and distribution of mobile gas and web gas. Moreover, in recent years, it has continuously innovated with advancing technology, extending the market to layout in the film and animation subculture realm, and shaping Sanqi Mutual Entertainnt Ga Company's market cultural industry chain in areas such as music, VR technology, and various live-streaming entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company was founded in 1995, but the initial developnt path was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise. Initially, its industry chain did not involve the operation of gaming and other entertainnt industries, always facing the risk of being swallowed by the market. However, thanks to the stable developnt of a single industry, Sanqi Mutual Entertainnt Company was listed in 2011. But along with poor later-stage operations and market contraction, Sanqi Mutual Entertainnt ultimately did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired sixty percent equity of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Despite the acquisition in na, for Sanqi Mutual Entertainnt, this was a developnt opportunity worth seizing. Through multi-party collaboration, the two companies completed asset restructuring of various industries. It is worth ntioning that the strategy that Sanqi Mutual Entertainnt had been operating began to show prominence at this ti. Sanqi Mutual Entertainnt Company transitioned from a single modern cultural creative company before the acquisition to a dual-main business listed company now, featuring advanced production manufacturing and modern cultural creativity, corresponding with changes in the operational strategy of Sanqi Mutual Entertainnt Company. The original cultural creative industry covered business scope
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