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(Anti-theft, to be released in ti.) Abstract: With the progress of technology and the coverage model of intelligent networks, the rise of the ga industry in recent years is evident to the public. The dissemination of gas is no longer confined to rigid promotional models, and the influence of gas has gradually expanded to various aspects of life. Correspondingly, ga companies also need to continuously integrate resources, innovate, and iterate to improve performance in the rapid developnt of the tis. Diversification strategies precisely et the planning needs and developnt goals within the gaming industry. In the context of economic globalization, diversification strategy, as the preferred model for enterprise developnt, is equally applicable to ga companies. This article illustrates the impact of diversification strategy on the performance of ga companies, using Sanqi Mutual Entertainnt Company as an example.
Keywords: Diversification strategy; Ga company; Performance; Impact; Sanqi Mutual Entertainnt
Diversification strategy is a market strategy ans adopted by enterprises during their operation to capture more and open new markets, and also a strategic plan used by enterprises to avoid risks encountered in operating a single business by targeting and preparing to enter new business fields. The practical application of the diversification strategy in ga companies can effectively improve the company's performance, bringing a change from quantitative to qualitative for the developnt of ga companies.
1. The Macro Background of Diversification Strategy
As 2021 dawns, under effective control of the epidemic by the state, people's lives are returning to normal, and the economy and culture are also showing great recovery. On April 30, 2021, according to the relevant data published by the National Bureau of Statistics, the developnt of the national cultural industry has basically returned to the pre-epidemic level[1]. This is very beneficial news for the ga industry, which occupies a large proportion of the cultural industry, although the arrival of the epidemic did not cause too much impact on the ga industry, the inability to conduct offline activities always affects the performance of ga companies. The warming of the cultural industry implies a great developnt and prosperity for most ga companies, which can promote more ga companies to embark on sustainable developnt paths[2].
From the outbreak of the epidemic last year to the current stabilization, the state has introduced relevant policies from finance, system, finance, and other aspects to support the developnt of the cultural industry. The epidemic may block people's steps to go out, but it cannot control the speed of online network dissemination. More and more new dia have erged, driving the developnt of the cultural industry during the epidemic prevention and control period, but since all enterprises want to squeeze into the online market, the competitive environnt within the cultural industry becos very fierce. Many traditional offline enterprises couldn't withstand the impact of the epidemic and were eliminated by society. However, in these short two years, many successfully transford cultural industries have erged, most of which rely on diversification strategy models to accelerate transformation and upgrading. These companies have also gained substantially during the epidemic prevention and control period with significantly improved resident consumption levels, obtaining more diversified developnt models and revenue channels. For example, the transformation made by Sanqi Mutual Entertainnt during the pandemic is worth learning for most ga companies[3].
2. Brief Analysis and Classification of Diversification Strategy
(1) Brief Analysis of Diversification Strategy
Diversification strategy was proposed by the ancestor of strategic managent, Igor Ansoff. In his work "Corporate Strategy", he ntioned the classification of diversification strategies. This world-influencing strategic model is involved in the managent policies of many countries, so today every large and small enterprise is seeking a place following the developnt model of diversification strategy[4].
(2) Classification and aning of Diversification Strategy
Diversification strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The four different modes derived from the diversification strategy also have different anings. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that et new user needs, thereby driving market consumption. Vertical integration is when enterprises vertically derive according to their developnt situation, infiltrating other market fields using the product industry chain to seek new consur objects. Concentric diversification focuses more on the innovation of existing technology, requiring the production of new products within the existing production range, achieving transformation through the tamorphosis of existing technology. Conglorate diversification places more emphasis on expanding the range of operations, requiring enterprises to expand their operational scope by linking factors related to their products, such as raw materials, technologies, and markets[5].
3. Impact of Diversification Strategy on the Performance of Ga Companies
It can be said that during the operation of all ga companies, the impact of diversification strategy on performance is uniformly divided into two parts: the change of operation mode and the shift of strategic planning. From these two parts, the change gradually produces effects, driving the improvent of the company's performance. The impact brought by the diversification strategy is multifaceted. This paper will analyze and study the impact of diversification strategy on the performance of ga companies, taking Sanqi Mutual Entertainnt Ga Company as an example[6].
(1) Change in Operation Mode
At present, the main operating range of Sanqi Mutual Entertainnt Ga Company is very broad, and this is also relying on the advantages brought by the diversification strategy. The company not only involves the operation of interactive entertainnt but also undertakes the R&D and distribution of mobile gas and web gas under Sanqi Mutual Entertainnt Ga Company. In recent years, keeping pace with the technology of the tis and continuously innovating, the market has expanded to include film and television, and ani ACGN layout, while shaping its own cultural industry chain in music, VR technology, and various live broadcast and other pan-entertainnt businesses.
Founded in 1995, Sanqi Mutual Entertainnt Ga Company did not have a smooth path in its early developnt. Its predecessor was a small enterprise, and at the beginning, the industry's chain under Sanqi Mutual Entertainnt did not involve the operation of gas and other entertainnt industries, always facing the risk of being swallowed by the market. However, by relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company got listed in 2011. However, due to the poor operations in the later period and the market contractions, Sanqi Mutual Entertainnt ultimately did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. with a 60% shareholding. Although acquired in na, for Sanqi Mutual Entertainnt, this was an opportunity worth grasping. Under multi-faceted collaboration, the two companies completed the asset reorganization of various industries. Worth ntioning, the exhibition strategy that Sanqi Mutual Entertainnt had been operating began to show its edge. Sanqi Mutual Entertainnt Company transford from a single modern cultural creative company before the acquisition to today's dual-core listed company with advanced manufacturing and modern cultural creativity in tandem. Correspondingly, the company operations strategy of Sanqi Mutual Entertainnt has also been changing, and the business scope covered by the original cultural creativity industry has been undergoing changes.
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