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(Anti-theft, will be sent later.) Abstract: With the progress of technology and the coverage pattern of intelligent networks, the rise of the ga industry in recent years has been evident to the public. The dissemination of gas is no longer confined to stereotypical promotional modes, and the influence of gas has gradually expanded to all aspects of life. Correspondingly, ga companies must continuously integrate resources, innovate and iterate, and improve performance in line with the rapid developnt of the tis. The diversification strategy perfectly ets the planning needs and developnt goals within the ga industry. Against the backdrop of economic globalization, the diversification strategy, as a preferred model for enterprise developnt, is also applicable to ga companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of the diversification strategy on the performance of ga companies.
Keywords: Diversification strategy; Ga company; Performance; Impact; Sanqi Mutual Entertainnt Company
Diversification strategy is a market strategy adopted by enterprises during operations to occupy new markets and explore new markets more extensively. It is also a strategic planning adopted to avoid the risks encountered during the operation of a single business and to enter new business fields with targeting and preparation. Applying the diversification strategy to ga companies can effectively improve company performance and bring about a transformation from quantitative to qualitative developnt for ga companies.
1, Macroeconomic background of diversification strategy
Entering 2021, under the strong control of the pandemic by the country, people's lives have returned to normal, and the economy and culture are showing a promising sign of recovery. On April 30, 2021, according to relevant data released by the National Bureau of Statistics, the national cultural industry developnt has basically returned to the pre-pandemic level [1]. This is particularly good news for the ga industry, which accounts for a large proportion of the cultural industry. Although the advent of the pandemic did not have a significant impact on the ga industry, the inability to conduct offline activities always affects the performance of ga companies. With the recovery of the cultural industry, for most ga companies, this ans that the great developnt and prosperity of the cultural industry can promote and drive more ga companies to embark on a path of sustainable developnt [2].
From the outbreak of the pandemic last year to the current stability, the country has introduced relevant policies from multiple aspects such as finance, system, and finance to support the developnt of the cultural industry. Although the pandemic has hindered people's travel, it cannot control the spread speed of the online network. More and more new dia have appeared, driving the developnt of the cultural industry during the pandemic prevention and control period. However, as each enterprise wants to squeeze into the online market, the competitive environnt within the cultural industry is very fierce. Many traditional offline enterprises have been unable to withstand the impact of the pandemic and have been eliminated by society. Yet, in this short period of two years, many successfully transford cultural industries have erged, and these enterprises mostly relied on the diversification strategy model to accelerate transformation and upgrading. During the pandemic prevention and control period, when residents' consumption level increased significantly, they likewise reaped substantial gains and obtained more diverse developnt models and inco channels. For example, the transformation made by Sanqi Mutual Entertainnt during the pandemic prevention and control period is worth learning for most ga companies [3].
2, Brief analysis and classification of diversification strategy
(1) Brief analysis of diversification strategy
The diversification strategy was proposed by Igor Ansoff, the pioneer of strategic managent. In his book "What is Corporate Strategy," he ntioned the classification of diversification strategies. This world-influencing strategic model is involved in the managent policies of multiple countries, so much so that today's enterprises, big and small, seek a place according to the developnt model of the diversification strategy [4].
(2) Classification of diversification strategy and its anings
Diversification strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The four different modes derived from the diversification strategy also have different anings. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products capable of eting new user needs, thereby driving market consumption; vertical integration is the vertical derivation of enterprises according to their own developnt, seeking new consurs by penetrating other market fields with product industry chains; concentric diversification places more emphasis on the innovation of existing technology, requiring the production of new products within the existing production range, achieving through the transformation of existing technology; conglorate diversification places more emphasis on the range expansion of business operation, wherein enterprises need to connect with raw materials and technologies related to their own products and market factors to expand the operational range [5].
3, Impact of diversification strategy on the performance of ga companies
It can be said that in the operation process of all ga companies, the impact of the diversification strategy on ga company performance is uniformly divided into two parts: the change of operational mode and the shift of strategic planning. From these two parts of reform, effects gradually generate to drive the company's performance improvent. The impact brought by the diversification strategy is multifaceted. This paper will take Sanqi Mutual Entertainnt Ga Company as an example to analyze and study the impact of the diversification strategy on the performance of ga companies [6].
(1) Change of operational mode
Currently, Sanqi Mutual Entertainnt Ga Company's main operational scope is quite extensive, which is due to the advantages brought by the diversification strategy. The company's business not only involves the operation of interactive entertainnt but also comprehensively encompasses the research, developnt, and distribution of mobile gas and web gas under Sanqi Mutual Entertainnt Ga Company. In its recent developnt, it keeps up with the tis and technology, continuously innovating, expanding the market to include film and animation "second dinsion," as well as shaping its market culture industry chain in music, VR technology, and various live broadcast and other pan-entertainnt businesses.
Established in 1995, Sanqi Mutual Entertainnt Ga Company did not have a smooth path in its early developnt. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise, initially without involvent in ga and entertainnt industry operations in its industrial chain, with the constant risk of being absorbed by the market. However, relying on the steady developnt of the single industry, Sanqi Mutual Entertainnt Company went public in 2011. But with poor later operations and market tightening, Sanqi Mutual Entertainnt still did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired sixty percent of the equity of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although it was acquired in na, for Sanqi Mutual Entertainnt, this was a developnt opportunity worth seizing. The two companies completed asset restructuring in various industries through multiple collaborations. Notably, the strategic that Sanqi Mutual Entertainnt had been operating was beginning to show its strengths. Sanqi Mutual Entertainnt Company transford from a single modern cultural creativity company before being acquired into a dual-main business listed company combining advanced production manufacturing and modern cultural creativity. Correspondingly, the company's operational strategy of Sanqi Mutual Entertainnt Company also underwent changes. The business scope encompassed by the original cultural creative industry
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