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(Anti-theft, to be released later.) Abstract: With technological progress and the coverage model of intelligent networks, the rise of the ga industry in recent years is evident to all. The mode of ga dissemination is no longer limited to rigid promotional models, and the influence of gas is gradually expanding to all aspects of life. Correspondingly, ga companies also need to continuously integrate resources, innovate, and iterate with the rapid developnt of the tis, enhancing performance. Diversified strategies perfectly align with the planning needs and developnt goals within the ga industry. In the context of economic globalization, diversified strategies, as the preferred model for enterprise developnt, are equally applicable to ga companies. This article illustrates the impact of diversified strategies on the performance of ga companies, using Sanqi Mutual Entertainnt Company as an example.
Keywords: Diversified strategy; Ga company; Performance; Impact; Sanqi Mutual Entertainnt
Diversified strategies are market strategy ans adopted by enterprises during the operational process to dominate new markets and explore new ones. It is also a strategic plan used by enterprises to avoid risks encountered during the operation of a single business, entering new business fields with focus and preparedness. Practical application of diversified strategies in ga companies can effectively improve company performance, leading to a process of transformation from quantitative change to qualitative change for the developnt of ga companies.
1. The Macroscopic Background of Diversified Strategies
As we step into 2021, with the state's effective control of the pandemic, people's lives are getting back on track. The economic culture also appears to present a recovering and excellent situation. On April 30, 2021, according to relevant data released by the National Bureau of Statistics, the developnt of the national cultural industry has basically recovered to the pre-pandemic level [1]. This is extrely positive news for the ga industry, which occupies a significant portion of the cultural industry. Although the pandemic has not significantly impacted the ga industry, the inability to carry out offline activities still affects the performance of ga companies. The warming of the cultural industry ans major developnt and prosperity for more ga companies, which can promote and drive many ga companies towards sustainable developnt [2].
From the outbreak of the pandemic last year to the current pandemic stability, the state has promulgated relevant policies from various aspects such as finance, systems, and finance to support the developnt of the cultural industry. Although the pandemic hindered people's travel, it could not control the spread speed of the online network. More and more new dia have erged, driving the developnt of the cultural industry during the pandemic prevention and control period. However, as each company strives to squeeze into the online market, the competitive environnt in the cultural industry is extrely fierce. Many traditional offline companies could not withstand the pandemic impact and were eliminated by society, but in these past two short years, a number of successfully transford cultural industries have erged. These companies mostly rely on diversified strategy models to accelerate transformation and upgrade, also yielding abundant harvests during the pandemic prevention and control period when residents' consumption levels significantly increased, acquiring more diversified developnt models and inco channels. For example, Sanqi Mutual Entertainnt's transformation during the pandemic control period is worth emulating for most ga companies [3].
2. A Brief Analysis and Classification of Diversified Strategies
(a) A Brief Analysis of Diversified Strategies
Diversified strategies were proposed by the progenitor of strategic managent, Igor Ansoff. In his book "What Is Corporate Strategy," he ntioned the classification of diversified strategies. This world-influencing strategy model has been involved in the managent policy directions of multiple countries, leading to all enterprises today, big or small, seeking their place according to the diversified strategy developnt model [4].
(b) Classification and aning of Diversified Strategies
Diversified strategies are divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The four different models derived from the diversified strategy have varying anings. Horizontal diversification refers to the company using the initial conditions provided by the market to produce new products that et new user demands, thus driving market consumption; vertical integration is when companies, according to their developnt situation, derive vertically, use the product industry chain to penetrate other market fields to seek new consur objects; concentric diversification emphasizes innovation on existing technologies, requiring new products to be produced within the existing production scope, achieving the entire process through the transformation of existing technology; conglorate diversification focuses more on expanding the business scope, where companies need to connect factors such as related raw materials, technology, and markets related to their own products to expand business scope [5].
3. The Impact of Diversified Strategies on Ga Company Performance
In the operational process of all ga companies, the impact of diversified strategies on ga company performance is divided into two parts: changes in operational modes and shifts in strategic planning. The transformations in these two parts gradually produce effects that drive the improvent of company performance. The impact brought by diversified strategy is multifaceted. This paper will take Sanqi Mutual Entertainnt Ga Company as an example to analyze and study the impact of diversified strategies on ga company performance [6].
(1) Change in Operational Modes
Currently, the main operational scope of Sanqi Mutual Entertainnt Ga Company is very extensive, which also relies on the advantages brought by diversified strategies. The company's business not only involves the operation of interactive entertainnt, but Sanqi Mutual Entertainnt Ga Company also undertakes the research, developnt, and release of mobile gas and web gas. In recent developnts, they keep pace with era technology to constantly innovate, expanding the market layout to include film, television, and two-dinsional ani, as well as creating a market cultural industry chain for Sanqi Mutual Entertainnt Ga Company in music, VR technology, and various live broadcast general entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company was established in 1995, but the early developnt road was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise, and the industrial chain initially did not involve the operation of gas and other entertainnt industries, always risking being swallowed by the market. However, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company went public in 2011, but accompanied by poor later operations and market contraction, Sanqi Mutual Entertainnt ultimately did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. with a 60% equity stake. Although nominally acquired, for Sanqi Mutual Entertainnt, this was a developnt opportunity worth seizing. The two companies completed asset restructurings of various industries through multi-faceted collaboration. It is worth ntioning that the strategy always operated by Sanqi Mutual Entertainnt had begun to show results at this ti, transforming from a single modern cultural creative company to a dual-main business listed company combining advanced production manufacturing with modern cultural creativity. Correspondingly, the operational strategy of Sanqi Mutual Entertainnt Company was also undergoing changes, with the scope of business covered by the forr cultural creative industry.
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