(Anti-theft, will be posted later.) Abstract: With the advancent of technology and the coverage model of smart networks, the rise of the gaming industry in recent years is evident to the public. The dissemination of gas is no longer constrained by rigid promotional models, and the influence of gas is gradually expanding to all aspects of life. Correspondingly, gaming companies also need to continuously integrate resources, innovate, and enhance performance in the rapid developnt of the tis. Diversified strategies perfectly cater to the planning needs and developnt goals within the gaming industry. In the context of economic globalization, diversified strategies, as the preferred model for enterprise developnt, are equally applicable to gaming companies. This article uses Sanqi Mutual Entertainnt Company as an example to explicate the impact of diversified strategies on gaming company performance.
Keywords: Diversified strategy; gaming company; performance; impact; Sanqi Mutual Entertainnt
Diversified strategy is a market strategy ans adopted by enterprises in the operational process to capture and develop new markets, as well as to avoid risks encountered in the operation of a single business by strategically entering new business fields. Applying diversified strategy to gaming companies can effectively improve company performance, bringing about a transformation from quantitative changes to qualitative changes in the developnt of gaming companies.
1. The Macroeconomic Background of Diversified Strategy
Entering 2021, under the effective control of the pandemic by the state, people's lives have returned to normal and the economic culture presents an excellent recovery trend. On April 30, 2021, according to relevant data released by the National Bureau of Statistics, the nationwide cultural industry developnt has basically returned to pre-pandemic levels [1]. This is extrely favorable news for the gaming industry, which accounts for a large proportion of the cultural industry. Although the arrival of the pandemic did not greatly impact the gaming industry, the inability to conduct offline activities always affected the performance of gaming companies. The recovery of the cultural industry suggests that the great developnt and prosperity of the cultural industry can promote more gaming companies toward continuous developnt [2].
From last year's outbreak to the current pandemic stabilization, the state has introduced supportive policies for the cultural industry from several aspects such as finance, systems, and finance. Although the pandemic hindered people's travel, it couldn't control the spread speed of online networks. More and more new dia have erged, driving the developnt of the cultural industry during the pandemic prevention and control period. However, since each enterprise wishes to enter the online market, the competitive environnt among cultural industries is extrely fierce. Many traditional offline enterprises couldn't withstand the pandemic impact and were eliminated by society. Yet, within these short two years, many successfully transford cultural industries have erged, mostly relying on diversified strategy models to accelerate transformation and upgrade. They have also yielded abundant returns and acquired diversified developnt modes and funding channels during the pandemic prevention and control period when consur spending significantly increased, such as the transformation of Sanqi Mutual Entertainnt during the pandemic prevention period, which is worth emulating by most gaming companies [3].
2. Brief Analysis and Classification of Diversified Strategy
(1) Brief Analysis of Diversified Strategy
Diversified strategy was proposed by the pioneer of strategic managent, Igor Ansoff. In his book "Corporate Strategy," he ntioned the classification of diversified strategy. This influential strategic model has been touched upon in managent policies in several countries, resulting in today where every enterprise, big or small, seeks a place by following the developnt model of diversified strategy [4].
(2) Classification and aning of Diversified Strategy
Diversified strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. These four modes derived from diversified strategy have distinct anings. Horizontal diversification refers to producing new products that et new user demands using the original market conditions, thereby driving market consumption. Vertical integration refers to enterprises deriving vertically based on their developntal situation, using product industrial chains to penetrate other market fields to seek new consur targets. Concentric diversification focuses more on innovation of existing technologies, requiring new product production within the original production scope, achieving transformation through original technology. Conglorate diversification focuses more on expanding operational scope, requiring companies to consider factors such as related raw materials, technology, and market related to their products to expand operational scope [5].
3. The Impact of Diversified Strategy on Gaming Company Performance
In the operation process of all gaming companies, the impact of diversified strategy on gaming company performance can be universally divided into two parts: changes in operational models and shifts in strategic planning. The effect produced from these two changes gradually drives the improvent of company performance. The influence brought by diversified strategy is multifaceted. This paper will analyze and study the impact of diversified strategy on gaming company performance, using Sanqi Mutual Entertainnt Ga Company as an example [6].
(1) Changes in Operational Models
Currently, the main operational scope of Sanqi Mutual Entertainnt Ga Company is quite broad, which is an advantage brought by diversified strategy. The company's business is not only involved in the operation of interactive entertainnt, but also encompasses the research and release of mobile and web gas under the banner of Sanqi Mutual Entertainnt Ga Company. Furthermore, in recent years, it continuously innovates along with the advancent of technology, expanding the market to layout in film and ani domains, and also shaping its own cultural industry chain in the market in music, VR technology, and various streaming and other pan-entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company, established in 1995, did not have a smooth path in its early developntal phase. Its predecessor was a small enterprise, initially without any involvent in the operation of ga or entertainnt industries, always at risk of being swallowed by the market. However, by relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company was listed in 2011. Yet, accompanying subsequent operational inefficiencies and market contractions, Sanqi Mutual Entertainnt could not escape the fate of acquisition ultimately.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. with a 60% equity. Though being acquired nominally, it represented a developntal opportunity worth seizing for Sanqi Mutual Entertainnt. Under the multi-party collaboration, the two companies completed the asset restructuring of various industries. It's worth noting that the strategy that Sanqi Mutual Entertainnt had always operated began to show its edge at this ti. Sanqi Mutual Entertainnt Company transitioned from a single modern cultural creative company before the acquisition to a dual main business listed company of advanced production manufacturing and modern cultural creativity. Correspondingly, the company's operational strategy of Sanqi Mutual Entertainnt also experienced changes, expanding the previously covered business scope of the cultural creative industry.
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