(Anti-theft, to be released later.) Abstract: With the progress of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The dissemination of gas is no longer confined to rigid promotional models, and the influence of gas is gradually expanding to all aspects of life. Correspondingly, gaming companies also need to continuously rge resources and innovate with the rapid developnt of the tis to improve performance. A diversified strategy precisely ets the planning needs and developnt goals within the gaming industry. In the context of economic globalization, a diversified strategy, as the preferred model for enterprise developnt, is also applicable to gaming companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of a diversified strategy on the performance of gaming companies.
Keywords: Diversified strategy; gaming company; performance; impact; Sanqi Mutual Entertainnt Company
Diversified strategy is a market strategic approach that enterprises adopt during their operations to capture new markets and develop new markets. It is also a strategic plan used by enterprises to avoid risks encountered during the operation of a single business and to enter new business fields with targeted preparation. Applying a diversified strategy practically to gaming companies can effectively improve company performance and bring about a process of qualitative change from quantitative change in the developnt of gaming companies.
1. Macroeconomic background of diversified strategy
Entering 2021, with the effective control of the pandemic by the state, people's lives have returned to normal, and there is a great trend of recovery in the economy and culture. On April 30, 2021, according to relevant data released by the National Bureau of Statistics, the developnt of the national cultural industry has basically returned to the pre-pandemic level [1]. This is very favorable news for the gaming industry, which accounts for a significant proportion of the cultural industry. Although the pandemic did not greatly affect the gaming industry, the inability to conduct offline activities always impacts the performance of gaming companies. The warming of the cultural industry ans for most gaming companies that the great developnt and prosperity of the cultural industry can promote and drive more gaming companies to embark on a path of sustainable developnt [2].
From the outbreak of the pandemic last year to its current stabilization, the state has issued relevant policies to support the developnt of the cultural industry in various aspects such as finance, systems, and finance. Although the pandemic hindered people's travel, it could not control the speed of online network dissemination. More and more new dia appeared, driving the developnt of the cultural industry during the pandemic prevention period. However, as each company wants to squeeze into the online market, the competitive environnt within the cultural industry has beco very fierce. Many traditional offline enterprises have been eliminated by society due to their inability to withstand the impact of the pandemic at this ti. However, in these short two years, many cultural industries successfully transford, relying mostly on a diversified strategic model to accelerate transformation and upgrading. During the pandemic prevention period, when the level of residents' consumption significantly increased, they also gained a lot, obtaining more diversified developnt models and inco channels. For example, Sanqi Mutual Entertainnt's transformation during the pandemic prevention period is worth emulating for most gaming companies [3].
2. Brief analysis and classification of diversified strategy
(A) Brief analysis of diversified strategy
Diversified strategy was proposed by the father of strategic managent, Igor Ansoff. In his book "Corporate Strategy," he ntioned the classification of diversified strategy. This world-impacting strategic model is involved in the managent policies of multiple countries, leading every large and small enterprise today to seek a place according to the developnt model of a diversified strategy [4].
(B) Classification and aning of diversified strategy
Diversified strategy is divided into four types in total: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The derived four different model anings of diversified strategy are also different. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that can et new user needs, thereby driving market consumption. Vertical integration involves enterprises, based on their developnt status, deriving vertically and using product industry chains to penetrate other market fields to seek new consurs. Concentric diversification focuses more on the innovation of existing technology, requiring the production of new products within the existing production scope and achieving the whole process through the transformation of existing technology. Conglorate diversification focuses more on expanding the scope of operations, requiring enterprises to connect with raw materials, technology, and market factors related to their products to expand the scope of operations [5].
3. Impact of diversified strategy on the performance of gaming companies
It can be said that in the operations of all gaming companies, the impact of a diversified strategy on the performance of gaming companies is uniformly divided into two parts: changes in the operational model and shifts in strategic planning. The evolution in these two parts gradually generates effects, driving the improvent of company performance. The impact brought by a diversified strategy is multifaceted. This paper will take Sanqi Mutual Entertainnt Ga Company as an example to analyze and study the impact of a diversified strategy on the performance of gaming companies [6].
(1) Changes in the operational model
Currently, the main operational scope of Sanqi Mutual Entertainnt Ga Company is very extensive. This is also the advantage brought by the diversified strategy. The company's business not only involves the operation of interactive entertainnt but also independently manages the research and publication of mobile gas and web gas under Sanqi Mutual Entertainnt Ga Company. In recent years of developnt, they have kept pace with technological advancents, constantly innovating, and expanding the market to include layouts in film and animation subcultures. They also shape the market cultural industry chain of Sanqi Mutual Entertainnt Ga Company in music, VR technology, and various streaming and pan-entertainnt businesses.
Founded in 1995, Sanqi Mutual Entertainnt Ga Company struggled on its initial developnt path. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise, and at first, the industrial chain of Sanqi Mutual Entertainnt did not involve the operation of gas and other entertainnt industries, always at risk of being annexed by the market. However, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company went public in 2011. But with poor managent in the later stage and market contraction, Sanqi Mutual Entertainnt ultimately did not escape the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired 60% equity of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although nominally acquired, this was a developnt opportunity worth grasping for Sanqi Mutual Entertainnt. Under multi-faceted collaboration, the two companies completed asset restructuring of various industries. It is worth ntioning that the strategy that Sanqi Mutual Entertainnt has been operating started to erge at this ti. Sanqi Mutual Entertainnt Company transitioned from a single modern cultural creative company before acquisition to the now-listed company with dual main businesses of advanced production manufacturing and modern cultural creativity, corresponding to which Sanqi Mutual Entertainnt's company operational strategy is also changing, and the scope of business covered by the original cultural and creative industry.
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