(Anti-theft, will be posted later.) Abstract: Accompanied by technological progress and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the public. The thods of ga dissemination are no longer confined to rigid promotional models, and the influence of gas has gradually expanded to all aspects of life. Accordingly, ga companies also need to integrate resources continuously, innovate, and upgrade to improve performance with the rapid developnt of the tis. A diversified strategy perfectly ets the planning needs and developnt goals within the gaming industry. In the context of economic globalization, a diversified strategy as a preferred mode of enterprise developnt is equally applicable to gaming companies. This article illustrates the impact of diversified strategy on the performance of gaming companies, using Sanqi Mutual Entertainnt Company as an example.
Keywords: Diversified strategy; Gaming company; Performance; Impact; Sanqi Mutual Entertainnt Company
A diversified strategy is a market strategy ans adopted by enterprises to capture and explore new markets more extensively during their operations. It is also strategic planning employed by companies to avoid risks encountered during mono-business operations and to enter new business fields with focus and preparation. Applying a diversified strategy to gaming companies can effectively improve the company's performance, bringing a process of quantitative to qualitative change in the developnt of gaming companies.
1. The macro background of diversified strategy
Entering 2021, under the effective control of the pandemic by the state, people's lives have resud normalcy, and there is a promising recovery in the economic and cultural scene. On April 30, 2021, according to data released by the National Bureau of Statistics, the developnt of the national cultural industry has basically returned to the pre-pandemic level [1]. This is exceptionally good news for the gaming industry, which occupies a significant proportion of the cultural industry. Although the pandemic didn't considerably affect the gaming industry, the inability to conduct offline activities has always affected the performance of ga companies. The recovery of the cultural industry ans, for most ga companies, that the great developnt and prosperity of the cultural industry can promote more ga companies to embark on a path of sustainable developnt [2].
From the outbreak of last year's pandemic to the current stabilization, the state has issued relevant policies from multiple aspects such as finance, system, and finance to support the developnt of the cultural industry. While the pandemic hindered travel, it could not control the speed of online network dissemination. The ergence of more and more new dia has driven the developnt of the cultural industry during the pandemic. However, as every enterprise wants to break into the online market, the competitive environnt in the cultural industry is intense. Many traditional offline enterprises succumbed to the social elimination due to the pandemic's impact during this ti, but within these short two years, nurous successfully transford cultural industries have erged. Most of these enterprises relied on the diversified strategy model to accelerate transformation and upgrading, gaining significant rewards during the pandemic period when residents' consumption levels significantly increased, achieving more diversified developnt models and revenue channels. Sanqi Mutual Entertainnt Company's transformation during the pandemic is worth emulating by most ga companies [3].
2. Brief analysis and classification of the diversified strategy
(1) Brief analysis of the diversified strategy
The diversified strategy was proposed by the father of strategic managent, Igor Ansoff. In his book "Corporate Strategy," he ntioned the classification of diversified strategies. This world-influencing strategic model is involved in managent guideline policies in many countries, leading every enterprise to seek a place under the developnt model of diversified strategy today [4].
(2) Classification and anings of the diversified strategy
The diversified strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and conglorate diversification. The four different models derived from the diversification strategy have varying anings. Horizontal diversification refers to enterprises using the original conditions provided by the market to produce new products that et new user needs, thereby driving market consumption. Vertical integration is enterprises vertically derivating based on their developnt situation, using product industry chains to penetrate other market fields to seek new consurs. Concentric diversification focuses more on innovation in existing technologies, requiring new product production within the existing production scope, achieving the whole process through the transformation of existing technologies. Conglorate diversification places more emphasis on expanding business scope changes. Enterprises need to connect factors such as raw materials, technologies, and markets related to their products to expand their business scope [5].
3. Impact of diversified strategy on the performance of gaming companies
It can be said that in the operation process of all gaming companies, the impact of diversified strategy on the performance of gaming companies is divided into two parts: change in operating mode and shift in strategic planning. From these two parts, the transformation gradually generates effects that boost the company's performance. The impact brought by the diversified strategy is multifaceted. This paper will analyze and study the impact of diversified strategy on gaming companies' performance using Sanqi Mutual Entertainnt Ga Company as an example [6].
(1) Change in operating mode
Currently, the main operating areas of Sanqi Mutual Entertainnt Ga Company are extensive, which is also an advantage brought by the diversified strategy. The company's business not only involves the operation of interactive entertainnt but also takes complete charge of the R&D and distribution of mobile gas and web gas. In recent years, it has continuously innovated in step with contemporary technology, expanding the market to lay out in film, animation, secondary dinsions, and also shaping the cultural industry chain belonging to Sanqi Mutual Entertainnt Ga Company in music, VR technology, and various live streaming and other pan-entertainnt businesses.
Sanqi Mutual Entertainnt Ga Company was established in 1995, but its initial developnt path was not smooth. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise. Initially, Sanqi Mutual Entertainnt's industry chain did not involve the operation of gas and other entertainnt industries, always at risk of being absorbed by the market. However, relying on the steady developnt of a single industry, Sanqi Mutual Entertainnt Company went public in 2011. However, with the subsequent poor operations and market tightening, Sanqi Mutual Entertainnt couldn't avoid the fate of being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd. acquired 60% equity of Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. Although nominally acquired, this was a developnt opportunity worth seizing for Sanqi Mutual Entertainnt. The two companies completed asset restructuring of various industries through multi-faceted cooperation. It is worth ntioning that the strategy always operated by Sanqi Mutual Entertainnt had already revealed initial success at this ti. Sanqi Mutual Entertainnt Company transford from a single modern cultural and creative company before being acquired into a dual-main-business listed company concurrently running advanced manufacturing and modern cultural creativity. Correspondingly, the company's operation strategy of Sanqi Mutual Entertainnt was also changing, along with the scope of business covered by the cultural and creative industry initially.
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