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(Anti-theft, send it at that ti.) Summary: Accompanying the progress of technology and the coverage mode of intelligent networks, the rise of the gaming industry in recent years is obvious to the people. The dissemination of gas is no longer confined to the rigid promotion thods; the influence of gas has also gradually expanded to all aspects of life. Correspondingly, ga companies need to continuously integrate resources, innovate, update, and improve performance with the rapid developnt of the tis. Diverse strategies just et the planning needs and developnt goals within the gaming industry. Against the background of economic globalization, diversified strategies as the preferred mode of enterprise developnt is equally applicable to ga companies. This article uses Sanqi Mutual Entertainnt Company as an example to explain the impact of diversified strategies on the performance of ga companies.
Keywords: Diversification Strategy; Ga Company; Performance; Influence; Sanqi Mutual Entertainnt Company
Diversification strategy is a market strategic tool adopted by enterprises to occupy new markets and explore new markets further. It is also a strategic plan used by enterprises to avoid the risks encountered during the operation of a single business and to enter new business fields with targeted and prepared strategies. Applying diversification strategies to ga companies can effectively improve company performance, bringing a process from quantitative change to qualitative change for ga companies' developnt.
1, Macroscopic background of diversification strategy
Entering 2021, under the state's effective control of the epidemic, people's lives returned to normal, and economic and cultural developnt showed a promising recovery. On April 30, 2021, according to the country's inability to carry out offline activities, it continuously impacts ga companies' performances. The recovery of the cultural industry ans that its large developnt and prosperity can promote and drive more ga companies to embark on the path of sustainable developnt for most ga companies [2].
From last year's outbreak of the epidemic to the current stable situation, the state has issued relevant policies from multiple aspects such as finance, system, and finance to support the developnt of the cultural industry. Although the epidemic has obstructed people's travel, it cannot control the speed of online network dissemination. More and more new dia appeared to drive the developnt of the cultural industry during the epidemic prevention and control period. Yet, as many companies wanted to squeeze into the online market, the competition environnt of the cultural industry beca very intense. Many traditional offline companies were eliminated by society under the epidemic's impact, but in just two years, many successfully transford cultural industries erged. Most of these enterprises relied on diversified strategic models to accelerate transformation and upgrading. During the epidemic prevention and control period when residents' consumption levels significantly improved, they received extraordinary developnt models and revenue channels. For example, Sanqi Mutual Entertainnt Company made a transformation during the epidemic prevention and control period worth emulating by most ga companies [3].
2, Simplified analysis and classification of diversification strategy
(a) Simplified analysis of diversification strategy
Diversification strategy was proposed by the father of strategic managent Igor Ansoff. In his book "What is Business Strategy," the classification of diversification strategy was ntioned. This world-influencing strategic model is involved in many countries' managent policy guidelines so that today every big and small enterprise seeks a place according to the developnt model of diversification strategy [4].
(b) Classification and connotation of diversification strategy
The diversification strategy is divided into four types: horizontal diversification, vertical integration, concentric diversification, and overall diversification. The four different modes derived from diversification strategy vary in aning. Horizontal diversification refers to enterprises producing new products that et users' new demands using the original conditions provided by the market, thus driving market consumption. Vertical integration refers to enterprises' longitudinal derivation according to their developnt situation, using product industry chains to penetrate other market fields to seek new consur objects. Concentric diversification places more emphasis on innovation of existing technology, requiring new product production within the original production range, realizing the whole process through transformation of existing technology. Overall diversification focuses more on expanding the range of operations. Enterprises need to connect raw materials and technology relevant to their products and market factors to expand their operating scope [5].
3, Impact of diversification strategy on ga company performance
It can be said that in the operation process of all ga companies, the impact of diversification strategy on ga company performance is divided into two parts: changes in operation mode and shifts in strategic planning. From these two parts of transformation, effects gradually arise, driving the enhancent of company's performance. The impact brought by diversification strategy is multifaceted. This paper will take Sanqi Mutual Entertainnt Ga Company as an example to analyze and study the impact of diversification strategy on the performance of ga companies [6].
(1) Change in operation mode
Currently, Sanqi Mutual Entertainnt Ga Company's main operating range is quite broad. This is relying on the advantages brought by diversification strategy. The company's business not only involves interactive entertainnt operation but Sanqi Mutual Entertainnt Ga Company also undertakes independently the developnt and distribution of mobile gas and web gas. In recent developnts, they have consistently innovated along with the tis and technology, expanding the market to layout television, ani, and secondary genres, molding the market cultural industry chain belonging to Sanqi Mutual Entertainnt Ga Company across music, VR technology, and various live streaming and pan-entertainnt businesses.
Established in 1995, Sanqi Mutual Entertainnt Ga Company faced challenges along its developnt path. The predecessor of Sanqi Mutual Entertainnt Ga Company was a small enterprise. Initially, Sanqi Mutual Entertainnt's industry chain did not involve operations of gas and other entertainnt industries, always facing the risk of being swallowed by the market. But relying on steady developnt of a single industry, Sanqi Mutual Entertainnt Company went public in 2011. However, with subsequent poor operations and tight markets, Sanqi Mutual Entertainnt ultimately could not escape being acquired.
In 2014, Wuhu Shunrong Auto Parts Co., Ltd., acquired Shanghai Sanqi Mutual Entertainnt Technology Co., Ltd. with sixty percent equity. Although nominally acquired, for Sanqi Mutual Entertainnt, it is a developnt opportunity worth grasping. Through collaboration on multiple fronts, both companies completed asset restructuring of various industries. It is worth noting that the operational strategy Sanqi Mutual Entertainnt consistently ran has already begun to show its edge. Sanqi Mutual Entertainnt Company transford from a single modern culture creative company before acquisition to today's dual main business listed company of advanced production manufacturing and modern culture creativity running side by side. Correspondingly, Sanqi Mutual Entertainnt's company operation strategy also underwent changes. The forr cultural creativity industry encompassed the business scope. In 2014, Wuhu Shunrong Auto Parts Co., Ltd. moved in the business scope covered by the forr cultural creativity industry.
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