Chapter 1011: Brand Story
Translator: Nyoi-Bo Studio Editor: Nyoi-Bo Studio
Su Wen admired Dong Na’s appearance, temperament, height, and personality, finding her closely aligned with the Su family’s brand positioning. Moreover, considering Dong Na’s potential future achievements, Su Wen was determined not to miss out on this promising asset.
Naturally, she aimed to secure Dong Na’s endorsement for the Su family, confident that the collaboration would be mutually beneficial. Su Wen had no intention of exploiting Dong Na; instead, she saw the partnership as a win-win scenario.
Intrigued by Su Wen’s strategy, Zhou Yan inquired further, “What else? Do you have any other plans besides securing a spokesperson? To achieve the desired effect, mere newspaper endorsements won’t suffice.”
Aware of the prevailing media landscape, Zhou Yan advocated for advertisement across various platforms, for example, radio television, and magazines. However, Su Wen had a different approach in mind.
“Next, we employ hunger marketing,” Su Wen revealed, elaborating on the concept to Zhou Yan. “And of course, I intend for the Su family to craft a brand story to convey our concept.”
Recognizing the necessity of packaging to elevate the brand’s style, Su Wen emphasized the importance of a high-end brand narrative. While the Su family lacked such a story, Su Wen was prepared to craft one herself.
“Create it yourself?” Zhou Yan questioned.
Su Wen grinned mischievously. “Call it artistic embellishment based on reality.” She refused to admit that she created the story herself.
Impressed by Su Wen’s ingenuity, Zhou Yan expressed her confidence in Su Wen’s shop. She believed that even without extravagant marketing, the store’s unique design, exquisite quality, and innovative packaging would attract discerning customers.
With Su Wen’s thorough preparations, Zhou Yan eagerly anticipated the grand opening of the founder store.
“I’ve already drafted the story. It’s in my bag. Could you review it for me?” Su Wen searched around but couldn’t find her bag. “It’s probably downstairs. I’ll go ask Hengyang.”
“No need. Stay here; I’ll retrieve it,” Zhou Yan insisted.
Fetching Su Wen’s bag from downstairs, Zhou Yan was intercepted by Zhou Hengyang.
“Auntie, please don’t reveal certain matters with Wenwen,” Zhou Hengyang cautioned, his demeanour stern despite his casual attire.
“I won’t. Don’t worry, Nephew,” Zhou Yan assured, acknowledging their shared understanding.
Realizing Zhou Yan’s ulterior motive, Zhou Hengyang pressed, “You came to the capital for another reason, didn’t you?”
“Yes, I have other engagements. I’ll depart shortly,” Zhou Yan confirmed.
“Good,” Zhou Hengyang nodded, emphasizing Su Wen’s need for rest before taking his leave.
Observing her eldest nephew’s departure, Zhou Yan couldn’t help but shake her fist in frustration. Despite her concerns, everyone lauded him, and even Su Wen failed to believe her warnings.
Returning with Su Wen’s bag, Zhou Yan handed her the notebook containing the brand story.
“Have a look at it.” Su Wen said.
As she read through Su Wen’s eloquent narrative, Zhou Yan was moved by a mix of emotions—touched, delighted, and envious—by its depth and beauty.
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