Chapter 131 - Gloating
Everyone looked up at Chen Ran and didn't really say anything.
The viewership curve was actually quite stable. Aside from so fluctuations when the program first started, it maintained an upward trend the rest of the ti.
But this margin was far too small! Moreover, with this viewership rating, it would be very hard to attract sponsorship.
No one would be willing to take the title sponsorship, the station wouldn't allocate funds, and it was even more impossible to have promotional investnt.
Don't just look at it being the premiere; maybe the program's viewership rating had already peaked, and from now on it would just fluctuate right around here.
Right now it was much better than the viewership rating of 'Antiques', but they weren't competing to see who was worse. Compared to other programs in the sa ti slot, it truly was sowhat unsightly.
Director Wu Tao also couldn't help but glance at Chen Ran, thinking he was also just comforting people.
Don't look at how he comforted everyone; actually, he wasn't very satisfied with the viewership ratings either. Even though he knew the program's promotion was little, the program was novel!
Everyone in the entire program crew worked very hard and earnestly.
To get such a result in the end, it was hard to be happy.
But he couldn't be dejected; that would deal a blow to everyone's enthusiasm.
"Let's wait and see. With this current viewership rating, I feel it's actually passable." Chen Ran didn't continue to say more.
Everyone here was a seasoned veteran; what he could see, everyone could see.
Mainly, everyone held great expectations for the program. Those writing the scripts pondered bitterly every day, feeling like they had racked their brains.
And Zhou Zhou had even forgotten to eat and sleep to figure out the script and performance. The energy invested was far, far more than producing 'Zhou Zhou Cos to Visit'.
To co out with such a viewership rating in the end, even if they wanted to comfort themselves, the disappointnt was unstoppable.
Right up until noon, the atmosphere wasn't very good. The few people in the scriptwriting team seed to have lost their spirit and energy.
Chen Ran couldn't help but knock on the table and say:
"Everyone cheer up. This viewership rating is indeed not bad. I know everyone worked hard and set their hopes a bit high, but we also have to consider the realistic situation. Little budget, little promotion, no stars who bring their own audience, and the audience doesn't even know our program. To have this viewership rating, aside from the promotion Director Wu put on Weibo, the majority are people left over from the previous program."
"The stable real-ti viewership rating proves the program's content is good and retained the audience. Everyone's hard work has not been let down."
"This is the first program I've followed since coming to the satellite TV channel. I also hope the program can beco a massive hit, but that's truly unrealistic. Being able to have the current viewership rating, compared to other programs in the sa ti slot, it's definitely shabby.
But there are also people below us; are they just going to stop doing it? With the premiere viewership rating reaching this level, the station won't axe the program for the ti being. As long as the program is still here, there is hope. If everyone works hard to do it well, things will always get better!"
Chen Ran's speech left everyone speechless.
It wasn't their first ti following a program either, but this ti they were in the core creative team and had invested too much energy, so their expectations were definitely high.
Just as Chen Ran said, the program's budget constraints were too huge. Fantasizing out of thin air that the program would beco a massive hit was basically no different from dreaming.
Being spoken to by him like this, although everyone was still sowhat depressed, they reluctantly cheered up to continue working.
Chen Ran's tightly furrowed brows relaxed slightly. To speak of pressure, he was actually under a lot too. But he believed in the program's potential. If the promotion could keep up, the results wouldn't be too bad.
For this kind of long-term program, you couldn't just look at the premiere. Because there was no promotion, as long as every episode could steadily progress, that would be a good on.
When the viewership ratings for 'Zhou Zhou Show' ca out, it didn't cause any waves. This program truly had no presence.
The people in the program crew had quite high expectations for the program and felt the current viewership rating hadn't t expectations. Even Director Zhao Peisheng was like this.
After watching the final cut, he held so hope for the program and also helped apply to increase promotion.
But when the viewership ratings ca out, he also felt it was sowhat below expectations, making him unable to help but sigh that things like miracles were indeed very difficult to appear.
……
Wang Mingyi had always been paying attention to the situation of the 'Zhou Zhou Show'. The station hadn't given him a chance to compete and had directly finalized Chen Ran; he had always been unresigned in his heart.
Pondering over this period of ti, he vaguely grasped the station's thoughts.
The few programs Chen Ran had produced in the past all won through creativity, without blindly following trends, without borrowing ideas; they were completely new types of programs.
The station's reputation wasn't good right now, and they also needed to produce their own programs. If there were talents in this area, they would definitely support them.
Chen Ran's resu looked good, but he hadn't produced a satellite TV program.
Directly finalizing Chen Ran's program was probably because he maintained innovation across several consecutive programs, and the station was willing to give Chen Ran a chance to perform.
But Wang Mingyi didn't agree with this concept. For those of them producing programs, a good reputation didn't amount to much; viewership ratings were everything.
Today, the viewership ratings for the 'Zhou Zhou Show' ca out, and it actually ranked at the very back of the sa ti slot, further firming his internal thoughts.
Chen Ran's program was an original program, but what about the viewership ratings?
If he were allowed to do it, setting aside whether it could surpass 'Magic Cute Babies', it would absolutely be much better than the 'Zhou Zhou Show'!
With the viewership rating reaching 0.391%, the station definitely wouldn't axe it for the ti being. Wang Mingyi felt it was a pity.
"What a pity to waste a good opportunity!"
It was an opportunity for Chen Ran, but it was also one for him.
Now Chen Ran's chance was gone, but he could still wait!
……
Xu Yang also saw the viewership rating for the 'Zhou Zhou Show', and couldn't help but smile and shake his head.
Hanhan, who was beside him going over the script, saw this and asked, "Brother Xu, what are you laughing at?"
Xu Yang said, "The viewership ratings for the 'Zhou Zhou Show' ca out—0.391%. It's dead last in its ti slot."
'Zhou Zhou Show?’ Hanhan thought for a mont before rembering it was the Thursday late-night slot program.
She glanced at Xu Yang. This guy had rejected their invitation, so what was he doing caring about their viewership ratings?
Thinking about Xu Yang's mindset, he was probably gloating over their misfortune, right?
She thought for a mont and said, "Based on this program's production—with no stars and no promotion—having this kind of viewership rating is actually okay."
"This viewership rating can be considered good? They won't be able to attract comrcials and won't make money. The viewership ratings will only get lower and lower. When the ti cos and the station has other options, they will definitely axe the program imdiately!" Xu Yang shook his head.
The variety show he hosted back in the day was exactly like this. At first, it had sponsorships and title naming rights. Once the viewership ratings began to drop, the title naming rights were lost, and the budget was repeatedly slashed.
Ultimately, it beca a vicious cycle—the viewership ratings got worse and worse, until it was finally taken off the air.
Now, this whatever 'Zhou Zhou Show' was much worse than his previous program; it was basically just cannon fodder.
"Tell , are the people in this program crew stupid? The program itself is already simple, yet they still went to find a local channel host without any fa. Isn't this just making things hard for themselves?"
Xu Yang gloated, while also feeling sowhat fortunate. If he had accepted this program back then, the one feeling miserable right now would be him.
His current program was in a late-night slot, but it was the Sunday late-night slot!
Although the viewership ratings for the program he hosted, 'Youth', weren't the very top in its ti slot, they were still considered upper-tier.
The difference between the 'Zhou Zhou Show' and 'Youth' right now was like heaven and earth.
He had the capital to look down on the 'Zhou Zhou Show'.
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