"So, I’d like to ask, Manager Wu, what exactly do you an by market saturation?"
"The middle and high-end consurs in our country already know our brand. If they want to buy our products, they will. There’s no need to spend more effort on them. Developing new markets is what will ensure our company’s stability and future growth. Besides, our foreign clientele represents the true high-end market. Our company’s target custors have never been those from the middle and low end, as their purchasing power is limited."
Clothes only beco noble when they are sold to true aristocrats. That’s how a brand becos like Xiang Naier.
Xue Yang had a good idea of what Wu iju was thinking. She didn’t want to sell clothes to college students, let alone to people who had to think long and hard before buying a single nice outfit. She believed it would lower the brand’s status.
But he didn’t see it that way. In his opinion, any custor group that could afford their clothes was a good custor.
By the sa token, if he had to worry about every little thing before launching his King’s Ga, there would be no point in releasing it at all. He would just be painting himself into a corner.
However, Xue Yang didn’t imdiately retort. Instead, he asked patiently, "How can you be so sure, Manager Wu, that the custors you’re thinking of will definitely buy our clothes?"
Wu iju wanted to say that their celebrity endorsents were very effective and that there would be no problem as long as the marketing followed suit. But then she suddenly rembered that the current brand ambassador was Xue Yang himself, so she swallowed her words.
"Based on our current sales, my judgnt is correct," she stated.
"You think they will definitely buy our clothes based solely on your judgnt? Manager Wu, do you even understand our audience?"
"According to my market research reports, our current audience is composed mostly of college students. I think you should know, President Xue, that college students are still financially dependent on their parents. How much purchasing power can they possibly have? Surely, we can’t lower the price of our clothes just to cater to them, can we? Do you have any idea how much effort I put in to raise our prices? You’ve only been with the company for a day; you don’t understand anything. If we keep focusing on this small dostic market without trying to develop a more suitable clientele for our clothes, our company will eventually be forced out of the fashion industry and beco the laughingstock of the business world. I don’t think you can bear that consequence, can you, President Xue?"
She’s really piling on the pressure.
"But I still don’t see it that way," Xue Yang said.
"You don’t see it that way, so that ans I can’t do it?"
"No, what I an is, I don’t agree that the college students you ntioned can’t beco our primary audience. Do you know how many college students there are in our country, Manager Wu? Over 35,000,000. We don’t need all of them to buy our clothes, just a fraction. Do you realize what that ans? Moreover, if they like our brand, it ans most young people will. And do you know how many young people there are in our country? Over 900,000,000. Likewise, we don’t expect every young person to like our clothes; after all, no one can please everyone. My point is, since we already have an established audience, why should we waste money trying to develop foreign markets?"
The two were at loggerheads, making the atmosphere in the eting incredibly tense. Everyone held their breath, trying their best to fade into the background.
At the sa ti, they were inwardly admiring Xue Yang for being able to go so many rounds with the sales manager. Most importantly, he wasn’t losing ground. On the contrary, Manager Wu seed to be struggling to keep up. Is Xue Yang really a freshman? If so, he’s really sothing else.
"Even so," Wu iju pressed, "what’s wrong with wanting to develop new markets?"
"Do you know how much it costs to develop a new market, Manager Wu? If that developnt is unsuccessful, who bears the cost? Do you know? And how much do you understand about our company’s current financial situation?"
"I’m only responsible for selling clothes and developing new markets. How is the rest my concern?"
"You’re right. Besides selling clothes, the rest really has nothing to do with you. But it has everything to do with . Every decision I make now is critical to this company, so for now, I do not approve of expanding our business overseas."
"I am the General Manager of the Sales Departnt, and I bear the fate of this entire company on my shoulders. Xue Yang, don’t think you have the right to oppose just because you’re an executive director. Market expansion is a task I must carry out. Unless the Chairman himself says no, otherwise..."
Xue Yang raised an eyebrow. Is she threatening to resign?
"Manager Wu, I’ll say it again: for the ti being, I do not approve of expanding into overseas markets. We should first stabilize the dostic market and cultivate our remaining potential custors. That is the only way to ensure the company’s sustainable developnt."
"Xue Yang, don’t you regret this."
With that, Wu iju stord out of the eting room.
This Xue Yang! He clearly knows nothing, yet he insists on throwing his weight around. I’d like to see what kind of ss he makes! It’s infuriating!
"Manager Wu, don’t forget to prepare that sales report for . Thank you." From inside the conference room, Xue Yang’s voice drifted out. Wu iju was so angry she almost started cursing, but she managed to hold it in.
You want a sales report? Fine! Let’s see how much of it you can even understand!
「...」
In the chairman’s office, Si Wen was writing vigorously. Lin Xi sat next to her, occasionally helping with tricky problems. More often, she was daydreaming.
"How do I solve this problem?"
"Let see."
Lin Xi took the paper and examined the question. Si Wen twirled her pen, staring at Lin Xi with a bored expression.
It had to be said, Lin Xi was much more talented than her in academics. So problems took her ages to figure out, but Lin Xi could grasp them just by glancing at the solution process.
"Thinking about Xue Yang?" Si Wen teased.
"Not at all."
"It’s written all over your face, yet you still deny it. If you’re thinking about him, just admit it."
"..."
"Do you think Xue Yang can fight his way through those old sharks?"
In any case, Si Wen hated dealing with them. Every ti, she felt like easy prey, so she always ca and went in a hurry. She had basically just let them do as they pleased.
"Of course, he can," Lin Xi said with confidence.
"You have that much faith in him?"
"Yes. I believe in him."
"Tsk, tsk. The sickeningly sweet sll of love."
Lin Xi pursed her lips and said, "I believe in him because he has the ability, not for any other reason."
"Alright, alright. Your Xue Yang is the best. Now, hurry up and help solve this problem."
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